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			<title>Why Google Ads Work &amp; Facebook Ads Don't </title>
			<link>http://www.thecmosite.com/author.asp?section_id=1137&amp;doc_id=244146&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Mitch Wagner</dc:creator>
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			<pubDate>Wed, 16 May 2012 17:30:00 EDT</pubDate>
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			<title>McKinsey's 'Demystifying Social Media' Rehashes Old Marketing Advice </title>
			<link>http://www.thecmosite.com/author.asp?section_id=1844&amp;doc_id=244091&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Aliza Sherman</dc:creator>
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			<pubDate>Wed, 16 May 2012 06:00:00 EDT</pubDate>
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			<title>Skyrim: How Marketing Turned a Niche Product Into a Mass Market Hit </title>
			<link>http://www.thecmosite.com/author.asp?section_id=1385&amp;doc_id=243912&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Wagner James Au</dc:creator>
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			<pubDate>Mon, 14 May 2012 13:10:00 EDT</pubDate>
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			<title>Dove Gives 'Real Beauty' Campaign a Makeover</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1167&amp;doc_id=243846&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Ariella Brown</dc:creator>
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			<pubDate>Fri, 11 May 2012 06:00:00 EDT</pubDate>
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			<title>Social Review Sites Fall Short of Promise</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1391&amp;doc_id=243711&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Karl Hakkarainen</dc:creator>
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			<pubDate>Wed, 09 May 2012 06:00:00 EDT</pubDate>
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			<title>How to Advertise on Reddit</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1385&amp;doc_id=243510&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Wagner James Au</dc:creator>
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			<pubDate>Mon, 07 May 2012 06:00:00 EDT</pubDate>
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			<title>Disruptions in New Domains Raise Robustness Concerns</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1391&amp;doc_id=243410&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Karl Hakkarainen</dc:creator>
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			<pubDate>Thu, 03 May 2012 08:00:00 EDT</pubDate>
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			<title>Intuition Still Matters in a Data-Driven Marketing World</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1197&amp;doc_id=243329&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Brian Proffitt</dc:creator>
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			<pubDate>Wed, 02 May 2012 08:10:00 EDT</pubDate>
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			<title>Mobile &amp; Social Apps Drive Presidential Campaigns </title>
			<link>http://www.thecmosite.com/author.asp?section_id=2038&amp;doc_id=243220&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Evan Schuman</dc:creator>
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			<pubDate>Tue, 01 May 2012 08:00:00 EDT</pubDate>
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			<title>Walmart Looking to Serve the Underserved</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1385&amp;doc_id=243071&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Wagner James Au</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Mon, 30 Apr 2012 08:00:00 EDT</pubDate>
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			<title>Ditch the Click: Study Says Clicks Don't Correlate to Conversions</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1391&amp;doc_id=242994&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Karl Hakkarainen</dc:creator>
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			<pubDate>Fri, 27 Apr 2012 07:00:00 EDT</pubDate>
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			<title>Corporate Blogging: We've Got Good News &amp; Bad News</title>
			<link>http://www.thecmosite.com/author.asp?section_id=2041&amp;doc_id=242907&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Becky Carroll</dc:creator>
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			<pubDate>Thu, 26 Apr 2012 08:00:00 EDT</pubDate>
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			<title>How to Spot an SEO Snake Oil Salesman </title>
			<link>http://www.thecmosite.com/author.asp?section_id=2005&amp;doc_id=242783&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Michelle Greenlee</dc:creator>
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			<pubDate>Wed, 25 Apr 2012 08:00:00 EDT</pubDate>
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			<title>You Can Always Measure ROI for Social Marketing </title>
			<link>http://www.thecmosite.com/author.asp?section_id=1204&amp;doc_id=242733&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Scott Kinoshita</dc:creator>
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			<pubDate>Tue, 24 Apr 2012 07:30:00 EDT</pubDate>
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			<title>Consumer Video Choices Challenge Brands</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1444&amp;doc_id=242659&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Jude Chao</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Mon, 23 Apr 2012 00:01:00 EDT</pubDate>
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			<title><i>Star Trek</i> Teaches Everything You Need to Know About Marketing</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1137&amp;doc_id=242549&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Mitch Wagner</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Fri, 20 Apr 2012 07:30:00 EDT</pubDate>
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			<title>Get More From Prospecting on LinkedIn</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1237&amp;doc_id=242577&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Paul Gillin</dc:creator>
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			<pubDate>Fri, 20 Apr 2012 06:00:00 EDT</pubDate>
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			<title>The Eyes Have It: Marketing Visually With Pinterest &amp; Instagram</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1137&amp;doc_id=242477&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Mitch Wagner</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Thu, 19 Apr 2012 07:30:00 EDT</pubDate>
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			<title>How Consumers Engage With Brands' Online Video</title>
			<link>http://www.thecmosite.com/author.asp?section_id=1152&amp;doc_id=242493&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Ellis Booker</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Thu, 19 Apr 2012 06:00:00 EDT</pubDate>
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			<title>Millennial Stereotyping Hurts Brands  </title>
			<link>http://www.thecmosite.com/author.asp?section_id=1137&amp;doc_id=242422&amp;cm_sp=thecmosite_sitedefault</link>
			<dc:creator>Mitch Wagner</dc:creator>
			<description><![CDATA[]]></description>
			<pubDate>Wed, 18 Apr 2012 08:25:00 EDT</pubDate>
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