Comments
View Comments: newest first | oldest first | threaded
<< First   < Prev   Page 3 of 3
Ellis Booker
User Rank
Blogger

First, this is one of those rare instances of an Internet service I've never used. 

Second, as other wags in the Twittersphere have pointed out today: Kodak goes out of business but 18-month-old Instagram, with no revenue and 6 employees, gets a billion bucks?

Third, I find the implementation of cell phone cameras just awful, and I hardly ever use my cell's camera. Now when a "record" function is added to my forthcoming Google heads-up-display reading glasses, you'll see me taking lots more pictures and videos. 

Update: Okay, they've got more like 12 employees, according to NPR's Market Watch.

KarlHakkarainen
User Rank
Blogger
Facebook is scared
KarlHakkarainen   4/9/2012 4:03:28 PM
NO RATINGS

Here's Om Malik's take on the acquisition: Here is why Facebook bought Instagram. Basically, it was scared that Instagram, with its Android launch, would outflank FB in the much-needed mobile photo market, just at a time that FB's IPO filings indicated its vulnerability in that space.

"[Instagram] cracked the code where Facebook itself failed: viral growth on mobile," said Malik.

What Facebook should do next is breathe. They've brought in-house a company that was poised to eat its lunch. They can concentrate on the IPO and continue with their plans for using that influx of money.

Mitch Wagner
User Rank
Blogger
Re: wha!?
Mitch Wagner   4/9/2012 3:56:14 PM
NO RATINGS

Certainly availability on Android -- at last -- will drive Instagram's growth even faster than it's already been growing. 

tinym
User Rank
Evangelist
wha!?
tinym   4/9/2012 2:44:02 PM
NO RATINGS

My first reaction is "ick" because Facebook isn't quite as elegant as Instagram. I'm happy for the folks who created Instagram, this is a big boost for them. I can't help but wonder if the expansion to Android played a part in this deal. They would have been working on the paperwork before the app's release, but I still wonder.

<< First   < Prev   Page 3 of 3




leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(8) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(45) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(10) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(14) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(13) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(3) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(2) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(5) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (8) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (45) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (10) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (14) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (6) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (13) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (3) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (2) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (5) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.