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Google Plus is kind of a plus for many techies.
Almost any tech brand really should perform well on Google+. If it's not, then it's doing something terribly wrong.
Mitch,
Taking it from the brand presence and engagement capabilities that Facebook has, the question of brands' success on Google+ is, for the most part, a question of whether their markets are active on Googe+. Many of my digital marketing colleagues are active on Googe+ but don't use it for their brands because their markets aren't there. Google+ is a great product, as Mike points out, but channel usage is a big question.
@Mike, it's interesting to learn about your experience with Google+ contrary to the general perception about it. One advantage is sure there, that G+ is not limited to members only like other social media sites. Almost everyone has a gmail account and that makes possibilities for integration promising. Combine that with ease of use for sharing posts etc and it brings forth a favorable scenario for the user. However, as you mentioned it still is a playground for individuals, how it handles big time marketing remains to be seen.
@ Mike
Thats impressive. I think big brands should also explore ways of free-marketing where only effort is the key to hitting the target audience. Also, from your strategy, one thing to be learnt is that brands should be focusing on places where their brand's audience can be reached out effectively and in a good number rather than sticking on to biggest social network where ad premiums are quite high and may be the impact aint strong.
@ Mitch
I think G+ has a lot of potential which is also evident from its user growth rate. Few good marketing moves and some unique ideas (different from FB) by Google for G+ and it may become mainstream network. Consequently, the marketers should start getting acquainted with the G+ more and more and should not underestimate the power of Google. The key lies in exploring ways of marketing on G+ and designing methods to attract the right audience instead of marketing messages running out as spam content.
I've seen reports that brands are only getting a small amount of the engagement they see on Facebook. Of course it's still early days for Google+, and Facebook has been around a relatively long time behind it. On the other hand, Google+ has Google behind it, so arguably Google+ should be doing better as a marketing platform.
What has The CMO Site community been seeing? Is Google+ good for brands?
I've seen reports that brands are only getting a small amount of the engagement they see on Facebook. Of course it's still early days for Google+, and Facebook has been around a relatively long time behind it. On the other hand, Google+ has Google behind it, so arguably Google+ should be doing better as a marketing platform.
What has The CMO Site community been seeing? Is Google+ good for brands?
@tinym - I'm a Leo fan but I'm currently been listening to other things, so I haven't heard Mike on the show.
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