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re: setting a goal to destroy Android: I too hope that falls by the wayside. Setting a goal to destroy a competitor is a bit self destructive and counterproductive as well. 

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Re: Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

I can't help asking myself why a company would in the first place ever pick such a mission. Hopefully Cook isn't paying regard to that idea. I don't mean to suggest that Apple should collaborate with android, but supposing they were to allow for some seamlessness across the devices, it would be very beneficial to users. Then again, that would beat the logic of business.

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Marketing Face
jackkern   2/20/2012 6:26:05 AM

Congrats!!!!  Tim Cook, new CEO of Apple..


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Re: His Watch
JRvision   2/18/2012 4:12:47 PM

More emphasis will be placed on products and services; and less on the CEO. The dyamic is different.  

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@Mitch. It's interesting to see all these changes that Tim is rolling out. I, for one, have a deep respect for him and think he is more than capable for his position. He's bringing out a different side to Apple and showing everyone that they're not just this super tough, seemingly cold and emotionless company. I think this will do their image a lot of good. 

Mitch Wagner
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Dave Sasson - Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

Cook might simply ignore that vow. I hope he does. He seems committed so far to doing what's good for the company, and not enshrining Jobs's legacy in marble. 

Which is great. 

I'd love it of Apple ended its feud with Google. That feud hurts the many people who use both companies' products; for example, customers whose primary email is Gmail and primary phone is Google Voice. 

Dave Sasson
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Tim Cook is a very capable CEO.  Let's see how Apple TV fairs.  The iPhone and iPad, although still extremely popular are going to feel the heat from the plethora of device manufactures (HTC, Samsung, etc...) that are producing some promising products running on the Android OS.   Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

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Clearly, Apple is choosing to adopt a more humane and social approach. After the outcry about the conditions of work at the factory, it is good to note that they decided to respond and in a manner that seems remorseful. Then add the one on one information sessions with journalists....looks like something good is happening at Apple marketing.

Mitch Wagner
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Apple announced the next version of its desktop operating, Mountain Lion, today. Superstar Apple blogger John Gruber wrote about it, and also talked about one aspect of Apple's marketing strategy: Its public relations strategy.

Apple did something that's unheard of for that company, but pretty routine for everybody else: It did one-on-one briefings of key journalists and bloggers (including Gruber). He describes it as being just like sitting in on one of Apple's big product announcements, but for an audience of one. 

And an author at ZDnet opines that Apple has a secret blacklist of journalists who it won't talk to because those journalits have written negatively about Apple. He presents zero evidence for his claim, other than noting that Apple only talks to a few journalist. My own opinion -- also based on zero evidence, only observation of the landscape -- is that Apple has a whitelist of about a dozen top journalists and bloggers, and doesn't talk to anybody else. I've been discussing the article on Google+, and I particularly commend you to Rob Pegoraro's comment in that thread. 

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His Watch
AliceAMM   2/16/2012 1:10:15 PM

"Apple is this unique company, unique culture that you can't replicate. I'm not going to witness or permit the slow undoing of it."

I like this quote. It gives a big window into his approach. He will bring his own style and flair to the company, but I don't think we'll see major changes. Why change what has worked so successfully? He has big shoes to fill with the eyes of the world watching.

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