Comments
View Comments: newest first | oldest first | threaded
<< First   < Prev   Page 2 of 3   Next >   Last >>
infinity
User Rank
Evangelist

re: setting a goal to destroy Android: I too hope that falls by the wayside. Setting a goal to destroy a competitor is a bit self destructive and counterproductive as well. 

kicheko
User Rank
Blogger

Mitch,

Re: Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

I can't help asking myself why a company would in the first place ever pick such a mission. Hopefully Cook isn't paying regard to that idea. I don't mean to suggest that Apple should collaborate with android, but supposing they were to allow for some seamlessness across the devices, it would be very beneficial to users. Then again, that would beat the logic of business.

jackkern
User Rank
Proponent
Marketing Face
jackkern   2/20/2012 6:26:05 AM
NO RATINGS

Congrats!!!!  Tim Cook, new CEO of Apple..

 

limited liability company definition

JRvision
User Rank
Evangelist
Re: His Watch
JRvision   2/18/2012 4:12:47 PM
NO RATINGS

More emphasis will be placed on products and services; and less on the CEO. The dyamic is different.  

henrisha
User Rank
Evangelist

@Mitch. It's interesting to see all these changes that Tim is rolling out. I, for one, have a deep respect for him and think he is more than capable for his position. He's bringing out a different side to Apple and showing everyone that they're not just this super tough, seemingly cold and emotionless company. I think this will do their image a lot of good. 

Mitch Wagner
User Rank
Blogger

Dave Sasson - Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

Cook might simply ignore that vow. I hope he does. He seems committed so far to doing what's good for the company, and not enshrining Jobs's legacy in marble. 

Which is great. 

I'd love it of Apple ended its feud with Google. That feud hurts the many people who use both companies' products; for example, customers whose primary email is Gmail and primary phone is Google Voice. 

Dave Sasson
User Rank
Evangelist

Tim Cook is a very capable CEO.  Let's see how Apple TV fairs.  The iPhone and iPad, although still extremely popular are going to feel the heat from the plethora of device manufactures (HTC, Samsung, etc...) that are producing some promising products running on the Android OS.   Steve Job's vowed to destroy Android...let's see how Tim Cook plans to fulfill that vow.

kicheko
User Rank
Blogger

Clearly, Apple is choosing to adopt a more humane and social approach. After the outcry about the conditions of work at the factory, it is good to note that they decided to respond and in a manner that seems remorseful. Then add the one on one information sessions with journalists....looks like something good is happening at Apple marketing.

Mitch Wagner
User Rank
Blogger

Apple announced the next version of its desktop operating, Mountain Lion, today. Superstar Apple blogger John Gruber wrote about it, and also talked about one aspect of Apple's marketing strategy: Its public relations strategy.

Apple did something that's unheard of for that company, but pretty routine for everybody else: It did one-on-one briefings of key journalists and bloggers (including Gruber). He describes it as being just like sitting in on one of Apple's big product announcements, but for an audience of one. 

And an author at ZDnet opines that Apple has a secret blacklist of journalists who it won't talk to because those journalits have written negatively about Apple. He presents zero evidence for his claim, other than noting that Apple only talks to a few journalist. My own opinion -- also based on zero evidence, only observation of the landscape -- is that Apple has a whitelist of about a dozen top journalists and bloggers, and doesn't talk to anybody else. I've been discussing the article on Google+, and I particularly commend you to Rob Pegoraro's comment in that thread. 

AliceAMM
User Rank
Proponent
His Watch
AliceAMM   2/16/2012 1:10:15 PM
NO RATINGS

"Apple is this unique company, unique culture that you can't replicate. I'm not going to witness or permit the slow undoing of it."

I like this quote. It gives a big window into his approach. He will bring his own style and flair to the company, but I don't think we'll see major changes. Why change what has worked so successfully? He has big shoes to fill with the eyes of the world watching.

<< First   < Prev   Page 2 of 3   Next >   Last >>




leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(5) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(41) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(12) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(2) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(1) comment
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(3) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (5) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (41) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (12) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (5) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (2) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (1) comment


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (3) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.