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Got 2 clicks.  Google Adwords says "Social Media" as general keywords are worth $5.14 CPC on average.  So I guess I brought $10 worth of online advertising value with me.

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Oh, and I did some link tracking this time (it's something I forget to do while in a rush) for this chat.

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@Ariella - Thanks for joining us!

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I'm going to hop off chat now. It's been an informative session! Bye.

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@Ariella @smkinoshita - Ha!

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@smkinoshita a Freudian slip there?

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Sorry, that should be 'network marketing'.

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This is based off network advertising, where it takes a lot of work over a long period of time for few results and then it explodes.

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@maogutileo - I'm @MitchWagner on Twitter. Thanks for joining us on the chat!

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@Maogutileo good day to you!

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@smkinoshita there is a strong element of the bandwagon effect on social media. People see s/o has a large following and feel that person must be worth connecting with. Sometimes that is true, but not at all times.

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My feeling is that one doesn't get faster follower growth via more followers, but rather the natural growth curve is steep.  Don't have the numbers to confirm this theory though.

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@Mitch @ Paul @ Ariella..thanks so much for all the info ....whats your Twitter account ? mine is @maogutileo...feel free to follow it :), going out walking with my coworkers to vent out thoughts! good day yall

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@Mitch good to know.

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Well, I was on the side that garbage followers are garbage followers.  I think the reason why it appears that more followers = faster growth is the fact that the followers are growing as a result of word of mouth.

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Ariella - I'm a fan of tweetdeck, but it's not easy to use, and the latest version is somewhat flaky.Still, it's my desktop twitter client of choice. I'm on a Mac. 

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@Mitch, so that's it! So I should go with TD then? I don't want people to think I'm ignoring them.

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Ariella - HootSuite seems to not show posts more than a few hours old if it wasn't running during that time. That drove me back to Tweetdeck, flaky though the new TD can be. 

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@Mitch I try to thank people for RTs. But I can only do it when I see the mentions on HS. Apparently, not every single mention comes through.

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Paul, thanks for coming and for the excellent insights!

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@smkinoshita - Often these discussions of whether something is a good strategy lose sight of the bigger issue: "Compared with what?" Buying followers might work, but are there other, more effective ways to spend money? Even a relatively small amount of money?

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Awww!  OK!  Thanks Paul!

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@Paul I agree it is somewhat contrived, but I'm sure he has something set up like that or he would have to be completely tied in to Twitter

The titles was in reference to the test run of posts with dif. titles.

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Sorry, everyone. Have to jump off for a call with a paying client. Duty first!

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Paul - Auto-thank-yous sound like rubbish. I agree. I respond when I have something to say. If someone has simply tweeted out a link to my work, I generally don't say anything at all. If they say they liked it, I thank them. Maybe I should acknowledge links more often, though. 

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@Paul -- I just saw a conversation on Reddit's Marketing thread where one person argued that buying followers was useful to help grow the account.  The counter argument was that it wasn't worth it compared to doing it organically due to the number of garbage followers.  What do  you think?

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@Areilla Sorry, not sure what you're referring to here à@Paul so did the formulaic titles that use words like "secret" and numbers for lists win?

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@Paul a form of exponential growth

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@Areilla Auto thank-yous? Sounds a little too contrived for me.

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@Maogutileo - I do not get such a high volume of @mentions that it's a problem. I use Tweetdeck and check a couple of times a day. I have friends with literally hundreds of thousands of followers, and for them I imagine it's a whole different problem. (Indeed, I was irked that one friend didn't respond to my @mention -- I can be George Constanza like in my petty vanity -- but then I searched on her twitter handle and realized she probably didn't even SEE my @mention in the flood.)

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And by "they", I mean "the audience". :)

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@Mitch I'm guessing the former for RTs. Sometimes I'll respond instead of just RTing and that does not always get a response from him, which leads me to conclude that there is a setup to automatically respond to the RT with his his handle.

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At the IBM seminar I'm listening to about customer analytics they just mentioned Watson!  Heh, I love it considering how much I've read about it on The CMO Site/IE. :D

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I've noticed that follower counts tend to grow faster the more followers you have. I've added about 300 in the last month. I'm beginning to track milestones to see if that's the case

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@Paul so did the formulaic titles that use words like "secret" and numbers for lists win?

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Ariella - It may be entirely automated, or partly automated with a script he triggers when spotting a RT. 

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Mitch...how do you catch up with peoples messages, tweets,? having such a long list of followers? how do you select which ones to answer and who to ignore

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@Ariella -- sort of, except it's more like having some critics built-in.

@Paul -- I'm planning on using customized URL's so I can identitfy which headline does what.

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Paul - It occurs to me that retweeting other people's links to @TheCMOsite's articles is a way to acknowledge them *and* keep up traffic in what can be a somewhat quiet account. Hmmm....

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@Paul I think there must be an app for that. One of the Tweeters has an almost instantaneous response to RTs that thanks the person and adds "glad you liked it." The formula never varies and it is so fast that he would have to be looking out for the mentions at all times.

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@Paul @Ariella: thats sick..lol, to much computer intelligence analysing everything....good for marketing though

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Paul - I retweet or acknowledge comments either when it seems appropriate, or when it occurs to me to do so. I can be sloppy. 

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@smkinoshita One company I spoke with had a great idea for evaluating blog content. They split their e-mail list and used different headlines for the same content, then measured which headlines got the highest CTR

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@smkinoshita a sort of test audience like for movie runs?

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Ariella - "DH"? "Dear Husband"?

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@Ariella -- Funny thing you mention that!  I'm planning on seeing if I can appoint a few people I know to represent my target market for a blog.  I'm seeing if they'd be interested in becoming sort of "Judges" based on how interesting the information is to them.  These are people I've already networked with who are interested in my subject matter, so I'm hoping they'll take interest in being an "official" judge.  The concept is that it presents an article, and then there are people making their judgement known, so those engaging on social media may have different viewpoints to engage.

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@Mitch Wagner Re: Building a following. That's what we were talking about originally, right? :-) You make an important point: being a good citizen in any social network means paying attention to what others are saying, whether through a retweet, comment or just a thank you. I'm not as good at that as I should be. I probably retweet or acknowledge about one third as many comments as I should.

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@Paul reverse search process. Maybe because people have gotten into the habit of just writing DH instead. But real human men still write "wife?"

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@Paul - reminds me of some early spam-blocking research. A particular shade of red in email had a high correlation with spam. Legitimate emailers, even email marketers and newsletters, didn't use that shade of bright red, but spammers did. 

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@Mitch Wagner @Ariella Re: spotting fake reviews. And the correlations can be bizarre. For example, the use of the word "husband" has a high correlation with fake reviews.

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@Paul as a blogger since 2005, I would say that the quality of the comments definitely have gone down. Yes, a controversial post may still draw more attention and reaction, but otherwise, people don't bother to say anything. 

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One tip occurs to me on building social following: Listen to the conversation. Be SEEN to be listening. Respond to interesing comments, follow-back interesting people. 

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@areilla Here's one article on how Watson works. It isn't search. It's natural language processing built on top of search. In many ways it's search in reverse. The engine can plow through millions of documents and look for common threads that humans would never see

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Paul - And Google is taking on criticism by surfacing answers to questions more often, rather than links to pages where you can find the answers. 

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@Areilla Which could be why corporate blogging is down, according to recent research by UMass Dartmouth. Businesses believe they can get the same results using easier tools and perhaps the quality of comments has declined

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@Mitch fascinating. There was just a study on detecting the lies in online dating profiles based on linguistic patterns, as well.

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@Ariella - I can't locate a link to any articles but I remember reading one or two. They do some sophisticated language analysis of posts -- fake posts use different words in different patterns than real ones. 

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@Mitch...correct...in most of the cases, but also the search engines helps narrowing the search, by me inputing "sushi restaurant" in the search box..and not just restaurants

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@Mitch Wagner I think the future of search is fascinating. If anyone watched the Watson Jeopardy Challenge last year, that computer found information that could not easily be discovered by search.

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@Paul that would be interesting. Do you know of any articles about how such algorithms work?

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@Maogutileo - That assumes your friends have the same tastes in food that you do. 

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@Paul I was thinking that social media can be both a boon and a bane to blogs. on the one hand, they can spread your links far and wide. On the other hand, I get the impression people are often not reading whole posts and not bothering to comment b/c they feel they've expressed enough agreement by linking and liking.

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Paul - Exactly so, re: social and search. Also, some questions blend fact and opinion. "What model laptop should I buy?" for example. 

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@Mitch...Search must move towards social just like Google plus my world is doing it. mixing social with search is a more personal experience, I will prefer to go to a particular restaurant cause my friends have +d or liked it ..than by a random recommendation over Foursquare or Yelp

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@Areilla Phony reviews are a huge problem for rating sites like Yelp and Trip Advisor. They've actually come up with some very sophisticated algorithms for identifying fakes. I recently interviewed someone at Yelp about that and came away pretty impressed.

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Is Yelp being eclipsed by other review services? What direction is the momentum going in?

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@Mitch Starbucks is trying to set up some locations with individual character, like its flagship location near Times Square.  I'm sure the products are all the same, but the atmosphere woudl be different.

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@Mitch -- Agreed.  And the separation will be very useful.

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@Mitch Wagner Re: search I don't think you can frame it as an either/or distinction. Social media and search are inextricably intertwined. Blogs never would've taken off if it hadn't been for Google

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@smkinoshita - My theory is that search continues to be useful when you're looking for facts, social media for opinion. Is that restaurant I went to a few years ago still open? What's the address? Is it still any good? Two of those three questions are factual, and best answered through search. 

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@Mitch Yelp emails me regularly, but just about everything is in Queens. I'm not far from Queens, it's true, but my very own neighborhood characterizes itself as "a unique shopping village."

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@Mitch Wagner I've found that discovery is the principal advantage of Foursquare. If I'm in an airport, I use it to find the best place to eat, get a beer or find a good Wi-Fi signal

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@Mitch -- I don't see social media replacing search.  There are some things you don't need to ask the world about or want the world to know about, especially when it's merely a curiosity.

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Ariella - That's especially interesting considering you live near a major Yelp center. 

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@Paul perhaps someone has to run some studies on what can happen to businesses who get bad online reviews. Would they stoop to posting phony good ones to counter the negative ones?

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@Maogutileo Agree completely. That's why you have to pick your spots. If you're a small business and you want to rock on Foursquare, then focus on doing that

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@Mitch -- No, mostly because they don't know about them.

@Paul -- I just remembered why I don't use Yelp.  It's check-in is less automatic than Foursquare's.

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Paul, that Harvard research sounds extremely interesting. And it matches my anecdotal observation -- big chains really aren't paying attention to Yelp. Which makes sens. If a consumer is looking for "coffeeshops" on Yelp, why does he need a review of Starbucks? Starbucks is always the same. 

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So I'm working on a blog post about whether social media will replace search, or make search less important at least. What does everybody think?

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I've found Yelp does not cover a lot of local businesses in my area. No one has bothered to submit a review. I think if people did, the reviews  could be a good consumer resource. 

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@Areilla Absolutely. Although I haven't seen any good research into that. Interestingly, the Harvard study found that chain restaurants are relatively immune to Yelp reviews. The impact is mainly on independent businesses

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@smkinoshita - Do people use the Foursquare discovery features much, as far as you can see?

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@Paul -- If there's an offer associated with it, it only unlocks if I'm the mayor.  I have to show them my phone screen.

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@Mitch ha, my town mayor would not want anyone else to have the distinction in the park, particularly as it was recently named in his honor.

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@smkinoshita agree, there is so much potential for businesses..but there are so many technology around that businesses go crazy trying to catch up with all of them...twitter, faceb., + .... too many and few resources...small local business in particular

 

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@smkinoshita How do you prove that you're the mayor? Do they just know you or do you need to check in every time you enter the premises?

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Ariella - I check in when I arrive, when I'm there, or sometimes when I'm leaving if I forget at the other two times. 

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@Paul -- I like Yelp too, but haven't used it much.  I guess I'm a sucker for Foursquare's gaming element.

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The two places I'm mayor of on Foursquare are the local park (maybe I'll get a free duck or something) and a Mediterranean restaurant run by lovely people who have difficulty managing phone orders, let alone social media. 

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@Paul but it does have the potential to go the other way, too, doesn't it? A business may be trashed in a Yelp review, as well. 

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@Mitch Wagner a Harvard professor did a study a couple of years ago concluding that a one-star advantage on Yelp is good for about a 10% increase in business for independent restaurants

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@Mitch so you only check in when you're on route or arrive, not otherwise?

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@Mitch Wagner Yelp is awesome for local businesses. I recently had my carpets redone and chose the vendor based upon Yelp reviews. The guy told me Yelp has been an enormous business driver.

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@Mitch:  From a consumer standpoint.  From a business standpoint, Foursquare ROCKS.  Especially places to eat.  And gyms can make good use of it too.

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Ariella - Hard to compare the two. Twitter is continuous, but Foursquare is only valuable when you're going somewhere. 

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@Mitch -- Happily, one of my favourite businesses (that I'm not involved in) is using Foursquare and I get 10% off as I'm the mayor!

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@Mitch Wagner I went to Boston University, which is a big, impersonal school. However, LinkedIn floats my first level connections to the top and I can see who they know who might be useful to me.

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@Mitch a big place, indeed. 

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@Mitch as habit-forming as Twitter is in the study that was circulated about it being more addictive than other things?

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Ariella - I'm SUNY Stony Brook myself. 

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@Mitch Wagner Del Mar also made the distinction of being a mayor matter. It gives people a goal to shoot for.

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Paul - Interesting. What kinds of marketers should use Yelp?

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@Mitch there was (is?) a CUNY group on LI. I had joined when I first came on, but there was so little activity that I dropped it.

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Paul - boredom isn't necessarily a liability in a game. Consider Everquest. i'm hooked on Foursquare myself, and check in regularly, though I'll be the first to admit I have no idea why, except that it's self-reinforcing. It becomes habit. 

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One channel that doesn't get as much recognition as it should as a social network is Yelp. They have amazingly detailed user profiles and some of their members have posted more than 3000 reviews

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Paul - where did you go to college? I attended a large, impersonal public university. Which only makes the connections smaller -- I don't know that I'd feel a connection to someone just because they attended the same school, but I do feel a connection to people who worked on the college paper. 

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Maogutileo That's precisely the problem with foursquare. The value proposition isn't clear and as a game it gets boring pretty quickly

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@Mitch. I think Linked in for an SEO/linked building works good having a good base of Network, to get a strong relationship with techs/webmasters/managers and get links from potential sites

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@Mitch Wagner LinkedIn Alumni is a stroke of genius. College connections are so powerful and are a great starting point for forming relationships

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@Maoguteleo -- My feelings exactly.  Companies aren't using it, they're not marketing it, despite the fact it has fantastic potential returns.

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@Paul s/o should develop an app that will tweet based on voice for people who don't type so quickly.

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Paul - Two things interested me about Del Mar: (1) It wasn't just a discount coupon. It showed imagination and had real value. (2) It didn't cost Del Mark much other than time. And of course I expect they publicized the heck out of the winner on their other social media channels. 

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It will be for our marketing company.  My goal is to increase visits to the contact page and increase inquiries, and the plan is to inspire other businesses.  I also hope to inspire the local government with a 'feel good' atmosphere with our small businesses.

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@Mitch Wagner I'm a huge LinkedIn fan. They do an outstanding job of mixing and matching the information they gather about members in ways that makes it easy to find interesting people.

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Haven't really used Foursquare that much...but considering the comments it seems like its not a customer fault, but the company not leading the customers to do what they want the app to be used for...maybe not firm or clear idea of what they offer with this service???

 

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@Mitch Wagner Re: Live Tweeting. It helps to be a fast typist :-). I'd say 8 to 10 tweets an hour is reasonable. I've recently been experimenting with live blogging, which is more intense.

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@Paul -- Do you have any tips when developing a social branding strategy?  I just did one.  I'm shooting for a once-a-week video format ideally, but it has to be approved.  I plan to incorporate memes, headline-article format and 2 sentence summaries, and all the content will be spotlighting innovative SMB's in London that I want to offer tweaks to.

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@Ariella - That's been my experience on LinkedIn too. I have some ideas for mining it for leads that I'm eager to try -- but other work always seems to take priority. Including following-up on leads we got through other channels. 

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@smkinoshita Seems to me that Foursquare has never achieve its potential. People simply don't talk about it anymore

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@smkinoshita @Mitch, I would think this guy would become a customer, and some of his friends may try the place out, too.

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@Mitch Wagner Their recent changes to the check-in process have made that feature almost useless, anyway. They drive you to the top commercial establishments

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@smkinoshita - The rainy-day foursquare is clever -- but did it result in gaining customers?

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@Paul really, I find it easier to establish some contact on G+. If you don't already have a basis of connection or know the individual's email, you are sometimes sort of locked out of establishing the connection.

 

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@Ariella -- partially.  He didn't get the note until he got home, but he thought it was pretty cool.  Los Comales got props for that.

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@Paul Gillin - People do seem to like the livetweeting. Of course the problem I have is I have to take notes for my stories.... how often do you tweet while livetweeting. how many tweets per hour, say?

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@Mitch Wagner Del Mar is a great example.

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@Mitch -- It's not Foursquare's fault, really.  It's people not being creative.  Once a few strong leaders show them the way, others will follow through.

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@smkinoshita, well, I'm sure that worked. 

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@Paul -- funny you mention that, but it was the OTHER point of discussion with my boss.

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@smkinoshita - I recall a recent Q&A with Foursquare's CEO -- they're trying to move beyond the check-in. Which is great. But I recall an older interview with him saying the same thing. Moving beyond the check-in seems to be a problem for them. And very, very few people do check-in, despite the high visibility for Foursquare itself. 

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By "customized" though -- I chose cheddar jalepaneo soup because it was hot, cheesie and spicy... perfect for a rainy day.  If I got the guy to come in, I wanted to make sure it was well worth the effort and that he'd get a warm, fuzzy feeling associated with Los Comales.

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@Areilla I've found LinkedIn is a poor place for conversation but a great place for finding contacts. I can reach people through LinkedIn that I would never reach through any other means

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@Mitch all too often, any contact will be a pretty blatant sales call type thing. Of course, some people do that with DMs on Twitter, too. I sometimes remove them, then.

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@Paul -- stuff like Groupon.  It has to be managed.  SMB's get killed when they don't understand what they're getting into.

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Paul: Here's an interesting Foursquare use: Del Mar Thoroughbred Club

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@smkinoshita Explain Flash Deals?

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@Paul -- not only are they too infrequent but they're not customized!  There's so much potential but businesses aren't using it, so customers don't use it.

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@Mitch I have very few conversations on LI. Once in a while someone will be kind enough to comment on one of my links in some groups, but that is a rare event. 

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@smkinoshita I've found that deals on foursquare are too few and far between. I'm not in the habit yet of checking in on a regular basis

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@Mitch -- I'm the innovator of the company.  We don't even offer it yet as a service, but I already think we shouldn't just offer Foursquare help, but Flash Deal services too.

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OK, I will not batch up my replies like that again. It was a bad idea. 

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@Ariella - Hello, my Google+ pal! I am *still* not using LI well I thin.


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@smkinoshita - Tweets from a regular employment agency - ha!

 

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@Paul - Re: Google+. I've been finding it very valuable lately, lots of personal conversation. As with other social media, it depends on who you connect with, and you have to put in the time. I can't blame anyone for deciding it's not for them -- so many possible channels. 

 

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@smkinoshita How did you connect with the guy in the library? Foursquare doesn't have a messaging function

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@Maogutileo - That's a very good point about the kind of business account you have. My personal account is just that, personal, but it reflects my professional life (because that is such a big part of my life). However, on the branded accounts I manage (and have managed) I keep it strictly business, with the occasional -- businesslike -- humorous aside or reply. Also, welcome to the chat!

 

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@smkinoshita - Ah. I can see where a full-service marketing company would be very interested in 4sq. I'm surprised they're not on top of it already, actually. 

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Great chat! I'm having trouble keeping up! I now have two windows open....

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@Ariella -- he didn't notice until he got home.

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@Areilla You make a good point about popular figures. It pays off to build relationships with people who have big followings. A single link on twitter from them can add 20 or 30 followers in a few minutes.

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@Paul -- it's funny but it's true.  Businesses aren't using Foursquare, but if they did, they could friend people and learn more about their customers.  If customers did, they'd watch for deals and visit the choicest place and be more attached to their mayorships.

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@smkinoshita what doyou mean that he didn't get it until too late?

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@smkinoshita "I've found that Foursquare needs marketing support itself just to be known of its advantages." LOL

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@Paul, generally I will add on people if I find that I'm intersted in something that they originally shared that came to my attention from one of my connections.

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The most interseting thing that happened on Foursquare was something I did with Los Comales.  A guy had check into the library, and it was drizzling.  He had never been to Los Comales, so I invited him down (checking with Ana first) for a free cheddar jalepaneo soup.  He didn't get it until too late, but was so impressed he tweeted it with a screen shot. 

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One particularly effective follower-building tactic for me on Twitter has been to report from conferences. I set up my laptop with a bunch of hash tags and transcribe good quotes and tweet them. I've gained as many as 100 followers in a couple of hours that way

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@Paul I don't know if I followed a strategy per se. I simply follow people who have posts that interest me, and most of them follow me back. I believe I got a boost early on from a pretty popular figure there who reshared several of my posts and shared a circle that included me.  

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@Mitch Wagner I just don't see what politics has to do with my business. Declaring an affinity for any party or cause seems irrelevant to what I'm trying to do and can drive good people away.

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@Paul -- I've found that Foursquare needs marketing support itself just to be known of its advantages.

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@Areilla Care to share some strategies for building a G+ following?

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@Paul -- Druxy's has a mayor's special.  They're a franchise, but I don't know how centralized everything is.

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I've found that people don't really respond much to links on FB. On Twitter they tend to RT if they like it, and on G+, they are more likely to comment or at least plus it.

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@smkinoshita Would love it if you could share some links to companies that are doing cool stuff on Foursquare. I haven't seen much that's very creative.

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As for politics, I'm not partisan in the narrow meaning of the word -- I'm not a cheerleader for the GOP or the Dems (or any other party, for that matter). While some people are offended by political talk, others are drawn to it even when they disagree. My big concern there isn't that people will find politics offensive -- it's that they'll be bored. 

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I treat my Facebook account as a personal mix.  I try to keep my posts geared in a way that if a potential employer checked me out they'd be OK with it.

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@Paul but I've noticed the search ranking effect when I look for blog posts of my own. They  come up on my G+ link before the blog itself --even though blogger, the platform I use is also from Google.

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@smkinoshita Mitch makes a good point. Don't spread yourself too thin. Choose a place where you think you can really make a difference. I've chosen Twitter, but others may prefer Facebook, LinkedIn or something else.

 

Starting early makes a difference. I joined twitter five years ago when it was easier to build a following. If you wanted to build a large following on Pinterest, for example, now is a good time to start.

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@Paul - Regarding sharing personal information: I do share some, but it's not personal-personal. If I say (as I have) that my wife says that my researching whether to buy an iPad 3 looks more like someone trying to talk himself into buying an iPad 3, that's not really personal. It's just smalltalk. 

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@Paul I get the most interaction on G+, followed by Twitter, followed by FB and LI. And I have far more connection on FB still.

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@Mitch -- depends on what you want to use the social media for. 

@Paul -- I have a professional marketing account using my own name, and I have an entertainment account that uses the name of my web comic (@supertempscomic).  I recently renamed my comic account because I kept getting accidentally tweets for a temporary employment agency.

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@smkinoshita - That said, there are often valid reasons for maintaining multiple accounts. For a time I hosted a podcast, and I kept an account just for that, on the theory that people might be interested in JUST podcast updates, and not drink from the @MitchWagner social media firehose (at that time I was tweeting EVEN MORE than I do today, hard as that is to believe). And in other cases, I am merely the custodian of accounts, as with the @TheCMOSite account and other branded accounts I've managed over the years. 

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@Mitch Wagner I'm on Google + because I've heard it's good for your search rankings. However, I've had very little interaction with people around that platform. Anyone have a different experience?

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@smkinoshita I like the idea of using different accounts. I don't personally do it, but if you want to talk about personal things, I think it's best to keep them separate from your professional identity

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Mitch: I guess it depends on the projection you need for your business, are you trying to project a personal type of approach..or more professional....in my point of view ..a business account should stick to sharing interesting post from around the web, depending on the type of niche and what the business do...not mix it with personal tastes or likes

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@Paul -- I was just showing what Foursquare is, how consumers use it, and how businesses use it.  I used The Tea Haus as an example as Los Comales is closed this week as Ana is away.

@Mitch:  Actually I work at a full-service marketing company.  I have a strong I.T. background though, so I can see where you might think that. ;)

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@Paul I do the same. 

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@smkinoshita - I'm not Paul but ... it's hard enough to build a quality following on ONE social media account, let alone multiples. 

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@Mitch Wagner I made the conscious decision to limit the amount of information I share about my personal life and biases. I never tweet about politics and only rarely about my family.

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Scott: You work in IT, correct? What company do you work for? 

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Ana just trusts me to do whatever.  She's off at a family event this week.

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@smkinoshita Are you using foursquare for any interesting programs?

 

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Paul: Have you been doing much on Google+?

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Boss boss.  Los Comales is more a partnership.

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Hi Mitch!

@Paul -- I use different social media accounts for each interest cateogry.  What do you think?

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Scott: Your boss as in Los Comales, or in your main job?

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@Mitch Wagner Those are all good choices. When possible, I try to add a bit of commentary to the tweet, such as "Sad statement on the condition of B2B marketing."

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Paul: That raises a good question. Should a person use social media accounts to reflect ALL their interests, or should they keep it professional? Particularly interesting question if the persons interest include controversial subjects such as politics. 

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Sorry for lateness; was showing how Foursquare could be useful for marketing to my boss (live demo)

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I write a lot, and I make it a point to share links to new articles on Twitter and, if appropriate, on Facebook. I also invite comment when possible.

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A couple of my favorite feeds are AdAge and ClickZ. The Consumerist is a good source of ideas for marketing failures. 

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Tweeting about everything you do is tricky, in my view. It can alienate people just as much as it can attract them.

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Paul: Those are good sources. I also like the Web site techmeme.com, as well as subscribing to a ton of RSS feeds. 

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I subscribe to several newsletters that deliver good material every day to share. They include MarketingCharts.com, Bulldog Reporter, MediaPost and Editor & Publisher. I try to spend a few minutes every day pulling some nuggets out of those and tweeting them.

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Yes, it's easy to attract new followers if you just post scurrilous items. 

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Several of them are encapsulated here. I guess my most basic rule is to be interesting. The goal is to attract the people you want to follow you, not just anyone.

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What are some of your tactics?

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Great, Paul! Jump right in -- sounds like you have ideas lined up so I'll just get out of your way. :)

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There are no absolute rules to building a social media following, so I'll go over some tactics that worked for me, but I'm just as interested in hearing your ideas.

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Join us 1 pm EST Wed. Feb. 15 for a live chat with writer, speaker, and online marketing consultant Paul Gillin. Paul recently topped 10,000 Twitter followers, which isn't bad at all for a single person who isn't a billionaire and hasn't appeared in People Magazine. Paul has also consulted on marketing to some leading global brands. We'll talk with Paul about how to build a quality following not just on Twitter, but on social media in general. 

 

We're privileged to have Paul writing for us, here are a couple of his recent stories:

 

10 Tips To Enhance a Twitter Business Brand

 

Five LinkedIn Marketing Gems

 

See you here Wednesday!

 

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leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
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