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Tsipora
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Proponent
Some say otherwise
Tsipora   2/9/2012 9:00:59 PM
NO RATINGS

 

Thanks Brain.  Very informative.  For another interesting read see Forbes article: Beware The Big Data Hype.  It talks about the potential barriers to Big Data implementation and states that "most marketers have a decision-making style that leads to poor outcomes in a data heavy environment."  Findings are based on CEB's annual CMO survey of 5,000 knowledge workers at 22 global companies. I'm with you in terms of seeing the potential but curious to hear what others are thinking.  

 

 

 
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