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Hi, Keith
Great link. When I read about Tesco and South Korea's experiment Prague came to my mind. I lived in Prague for three years and Tesco is very strong there, and very well located. It's easy to imagine that Tesco in Prague will do the same it did in South Korea.
This last paragraph from the article is interesting and should be a wake up call for New York service providers:
"While there's no lack of interest from marketers, just how viable subway shopping is in the U.S. remains a major question, given infrastructure issues. New York City, for example, is only just beginning to flirt with cell service in subways, with AT&T and T-Mobile subscribers on select routes beginning to receive service as of this month."
Virtual stores in the subway could be of great help in a busy city like New York. However, the infrastructure issues are once again the main problem. It's a pity.
-Susan
Keith, that was an interesting story -- thanks for linking to it.
One obstacle to doing something similar in the US: Wireless access in underground transit stations is inferior to Europe and Asia.
Ariella - I loved automats. They were so futurey.
Although I went to the Horn and Hardart toward the end of its life and it had become just a cafeteria. The old machines were still there, but they were only for tourists. As I recall, you had to buy special slugs just to use them.
@Mitch but food cultures do change. In early 20th Century New York, automats used to be popular for quick, cheap food, but according According to http://en.wikipedia.org/wiki/Automat, "At one time there were 40 Horn & Hardart automats in New York City alone. The last one closed in 1991." Perhaps they can be brought back with orders placed and paid fir with mobile devices.
@kdawson:
Casually, you hit an important point.
Why it's so rare to see CMOs with BIG brands and small egos, with more love for their customers than for their brands, with their feet on the ground, who have as good listening skills as they have promotional skills, who don't exaggerate while describing their products, who are not full of themselves and their beloved brands ... Why?
@Mitch: No brand can be everything to everyone. I am not surprised to see that Pret maintained it's way. It takes years to develop excellence in operations. A few more years to get reputed for that. If a significant chunk of market is still delighted to be served that way, that's enough of a reason to continue operations that way.
Hi, nasimson
Thanks for the link. Good article. Marketers and brands using or planning to use QR codes should read that article.
I would like to highlight the following paragraph from the link, which I believe pictures very well that there is a need to educate the consumers in the use of QR codes but even more than that marketers and brands should learn first how to use QR codes creatively.
Are QR codes effective or useful in advertising?
"QR code usage now
Most of the QR codes found in current advertising are an absolute waste of time. I personally tested over 200 random QR codes I saw in advertising for this article, and it was a wake-up call to how absolutely uncreative agencies and brands have become. And I say "agencies and brands" because it's really not the QR codes fault: A QR code is a tool, nothing more, and it is a poor marketer who blames the tool. The vast majority of those I scanned landed me on a webpage that was the same URL as in the ad itself. That is about as useful as telling someone your name while wearing a name tag. "
-Susan
> QR codes make everyone's life easier. Who doesn't like that?
> No wonder they are a new darling.
While Tech-savvy marketeers like to believe that, there are experiments that prove otherwise. There have been campaigns that also counter this assumption, campaigns where customers after taking the hassle of scanning, said duh! More here.
Thanks for sharing your thoughts.
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