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SandyAdam
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Proponent
Re: Live chat with Mike Elgan, tech journalist and Google+ champion at 1:00 pm ET on 3/16
SandyAdam   3/16/2012 2:01:28 PM
NO RATINGS

Much easier for B2C traction than B2B? or doesn't it matter?
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CMO videos
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Neither Snow Nor Rain
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Careful With Foursquare
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Twitter Upgrades
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Fonts Mean Brands
Mess with your font at your peril.
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CMOs Need More Customer Time
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2:21
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Behavioral Ads
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'Moneyball' Marketing
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3:00
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leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
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Charlotte Blank
General Motors: Keeping the Customer at the Center
2|29|12   |   2:34   |   (4) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
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Del Mar Races to Win at Social, Mobile Marketing
2|15|12   |   1:54   |   (4) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
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1|25|12   |   4:25   |   (35) comments

Ideas for boosting B2B social media marketing in 2012.
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My Viral Tweet
1|18|12   |   2:54   |   (7) comments

What marketers can learn from a tweet that went viral.
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1|9|12   |   3:41   |   (3) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
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12|21|11   |   3:51   |   (3) comments

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Mobile Makes Retail Marketing Harder
12|19|11   |   3:01   |   (1) comment

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12|13|11   |   02:18   |   (5) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
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Don’t Embarrass Yourself on Foursquare
12|12|11   |   04:26   |   (3) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
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11|15|11   |   2:27   |   (11) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
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Twitter Upgrades Activity Streams
11|9|11   |   2:42   |   (1) comment

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Fonts Mean Brands
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Once you associate a font with your brand, you mess with it at your peril.
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Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
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'Moneyball' Marketing
10|14|11   |   3:00   |   (1) comment

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.