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All class times are listed in Eastern Time
All classes will consist of a 45 minute lecture and an interactive chat session
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Date Class   Status   Lecturer
  Measuring the ROI of Social Media      
Paul Gillin  
Jul 28
2PM
  View Archived   Paul Gillin is a writer, speaker, and online marketing consultant. He specializes in social media and the application of personal ...  
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CMO University
Paul Gillin

Paul Gillin is a writer, speaker, and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. He is the author of four books about online marketing and communities: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana, 2010), and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January 2011). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His Website is www.gillin.com, and he blogs at www.paulgillin.com.


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  Getting More From Your Global Marketing      
Michael Rowe  
Aug 2
2PM
  View Archived   Michael Rowe is Director of Global Marketing, Eye Care, for Allergan Inc., where he coordinates global promotional and educational ...  
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CMO University
Michael Rowe

Michael Rowe is Director of Global Marketing, Eye Care, for Allergan Inc., where he coordinates global promotional and educational campaigns. Previously, Michael held leadership positions in US Marketing for Bayer, Schering AG, and Pfizer, where he was responsible for overseeing customer relationship programs, e-marketing, convention interactive marketing, and analytics.


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  Evaluating the True Value of Any Customer Insight      
Philip Graves  
Aug 4
2PM
  View Archived   Philip Graves is a consumer behavior consultant, author, and speaker. He has advised international businesses over the past 20 years, ...  
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CMO University
Philip Graves

Philip Graves is a consumer behavior consultant, author, and speaker. He has advised international businesses over the past 20 years, including retailers, television companies, fast-moving consumer goods (FMCG) firms, and financial services organizations. His first book, Consumer.ology was an Amazon top 50 best seller, named one of Amazon's top 10 best business books of 2010, and translated into several languages. In addition to speaking at events around the world, Philip is also a regular contributor to the media on consumer topics.


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  Guarding Your Personal Brand Online: Executive Professional Reputation Management      
Stephanie Fierman  
Aug 9
2PM
  View Archived   Stephanie Fierman advises companies on marketing and sales strategy, brand development, competitive positioning, product design, and ...  
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Stephanie Fierman

Stephanie Fierman advises companies on marketing and sales strategy, brand development, competitive positioning, product design, and online and offline initiatives focused on new business creation. She has nearly 20 years experience successfully implementing global sales and marketing initiatives for growing ventures, as well as big companies including Citigroup, JPMorgan Chase, and Time Warner. She is an expert in Web 2.0, social media, and digital marketing, with a particular interest in online customer engagement, social commerce, and leveraging complex social intelligence across the enterprise. Stephanie is a Harvard Business School Baker Scholar and completed her undergraduate studies at the University of Pennsylvania. She is on the advisory boards of The CMO Club and numerous startups and does pro bono work for arts and education organizations in New York City.


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  Getting the Most From Digital Marketing      
Christine Perkett  
Aug 11
2PM
  View Archived   Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high ...  
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CMO University
Christine Perkett

Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high technology and non-profit arenas. She holds specialized expertise in social media relations, business and high-technology media, and the promotion of early stage, venture-backed companies. She has extensive experience in public relations and branding, new media strategies, issues management, marketing communications, community relations, promotional writing, and events.

 Christine is the day-to-day contact for chief executive officers, chief operating officers, and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue-chip firms in a wide range of markets including software, hardware, Internet startup, consumer, healthcare, and non-profit. She oversees strategic planning and day-to-day tactical execution of communications programs for a variety of international clients, as well as overall business operations of the firm, including new business, staff management, and company vision and growth. She has managed communications during various mergers and acquisitions for clients such as Salesnet/RightNow, Unisphere Networks/Juniper Networks, and Intranets.com/WebEx and directs a wide range of focused communications and investor relations initiatives that produce desired results for PerkettPR's varied clients.


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  The Changing Enterprise B2B CMO: Process to ROI      
Debbie Qaqish  
Aug 16
2PM
  View Archived   A nationally recognized thought leader and innovator in demand generation, Debbie Qaqish has dedicated her long career to helping ...  
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Debbie Qaqish

A nationally recognized thought leader and innovator in demand generation, Debbie Qaqish has dedicated her long career to helping marketers answer the burning question of what to do about revenue. A true marketing revolutionary, she coined the term defining today's new revenue-focused marketer – the Revenue Marketer™. Her weekly radio show, RevenueMarketerRadio, highlights this new role through interviews with real Revenue Marketers across organizations of all sizes and verticals. 


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  The Digital Ocean: Using Big Data Efficiently      
Ellis Booker  
Aug 18
2PM
  View Archived   Booker has spent 20-plus years as a writer and editor at A-list publications, including Computerworld and InternetWeek. For the past ...  
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Ellis Booker

Booker has spent 20-plus years as a writer and editor at A-list publications, including Computerworld and InternetWeek. For the past decade, he was Editor in Chief of BtoB, Crain Communications’ monthly magazine covering the intersection of marketing and business strategy.


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  Get Bold! Creating a Social Business for Your Company      
Sandy Carter  
Aug 23
2PM
  View Archived   Sandy Carter is Vice President Social Business Evangelism and Sales, at IBM, where she is responsible for setting the direction for ...  
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CMO University
Sandy Carter

Sandy Carter is Vice President Social Business Evangelism and Sales, at IBM, where she is responsible for setting the direction for IBM's Social Business initiative, working with companies that are becoming social businesses, and being the evangelist for the concept and best practices around social business.


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leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(4) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(38) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(4) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(5) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(3) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(1) comment
Fonts Mean Brands
Mess with your font at your peril.

3:12

(5) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(0) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(8) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(1) comment
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (4) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (38) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (4) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (3) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (5) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (3) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (1) comment


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (5) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (0) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (8) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (1) comment


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.