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Download this to connect our Curriculum Calendar to your calendar application (Outlook, etc.)
All class times are listed in Eastern Time
All classes will consist of a 45 minute lecture and an interactive chat session
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Class |
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Lecturer |
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Measuring the ROI of Social Media |
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Paul Gillin |
Jul 28 2PM |
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View Archived |
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Paul Gillin is a writer, speaker, and online marketing consultant. He specializes in social media and the application of personal ...
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Getting More From Your Global Marketing |
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Michael Rowe |
Aug 2 2PM |
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View Archived |
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Michael Rowe is Director of Global Marketing, Eye Care, for Allergan Inc., where he coordinates global promotional and educational ...
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Our Lecturer
Michael Rowe
Michael Rowe is Director of Global Marketing, Eye Care, for Allergan Inc., where he coordinates global promotional and educational campaigns. Previously, Michael held leadership positions in US Marketing for Bayer, Schering AG, and Pfizer, where he was responsible for overseeing customer relationship programs, e-marketing, convention interactive marketing, and analytics.
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Evaluating the True Value of Any Customer Insight |
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Philip Graves |
Aug 4 2PM |
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View Archived |
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Philip Graves is a consumer behavior consultant, author, and speaker. He has advised international businesses over the past 20 years, ...
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Our Lecturer
Philip Graves
Philip Graves is a consumer behavior consultant, author, and speaker. He has advised international businesses over the past 20 years, including retailers, television companies, fast-moving consumer goods (FMCG) firms, and financial services organizations. His first book, Consumer.ology was an Amazon top 50 best seller, named one of Amazon's top 10 best business books of 2010, and translated into several languages. In addition to speaking at events around the world, Philip is also a regular contributor to the media on consumer topics.
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Guarding Your Personal Brand Online: Executive Professional Reputation Management |
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Stephanie Fierman |
Aug 9 2PM |
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Stephanie Fierman advises companies on marketing and sales strategy, brand development, competitive positioning, product design, and ...
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Our Lecturer
Stephanie Fierman
Stephanie Fierman advises companies on marketing and sales strategy, brand development, competitive positioning, product design, and online and offline initiatives focused on new business creation. She has nearly 20 years experience successfully implementing global sales and marketing initiatives for growing ventures, as well as big companies including Citigroup, JPMorgan Chase, and Time Warner. She is an expert in Web 2.0, social media, and digital marketing, with a particular interest in online customer engagement, social commerce, and leveraging complex social intelligence across the enterprise. Stephanie is a Harvard Business School Baker Scholar and completed her undergraduate studies at the University of Pennsylvania. She is on the advisory boards of The CMO Club and numerous startups and does pro bono work for arts and education organizations in New York City.
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Getting the Most From Digital Marketing |
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Christine Perkett |
Aug 11 2PM |
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View Archived |
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Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high ...
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Our Lecturer

Christine Perkett
Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high technology and non-profit arenas. She holds specialized expertise in social media relations, business and high-technology media, and the promotion of early stage, venture-backed companies. She has extensive experience in public relations and branding, new media strategies, issues management, marketing communications, community relations, promotional writing, and events.
Christine is the day-to-day contact for chief executive officers, chief operating officers, and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue-chip firms in a wide range of markets including software, hardware, Internet startup, consumer, healthcare, and non-profit. She oversees strategic planning and day-to-day tactical execution of communications programs for a variety of international clients, as well as overall business operations of the firm, including new business, staff management, and company vision and growth. She has managed communications during various mergers and acquisitions for clients such as Salesnet/RightNow, Unisphere Networks/Juniper Networks, and Intranets.com/WebEx and directs a wide range of focused communications and investor relations initiatives that produce desired results for PerkettPR's varied clients.
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The Changing Enterprise B2B CMO: Process to ROI |
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Debbie Qaqish |
Aug 16 2PM |
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A nationally recognized thought leader and innovator in demand generation, Debbie Qaqish has dedicated her long career to helping ...
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Our Lecturer
Debbie Qaqish
A nationally recognized thought leader and innovator in demand generation, Debbie Qaqish has dedicated her long career to helping marketers answer the burning question of what to do about revenue. A true marketing revolutionary, she coined the term defining today's new revenue-focused marketer – the Revenue Marketer™. Her weekly radio show, RevenueMarketerRadio, highlights this new role through interviews with real Revenue Marketers across organizations of all sizes and verticals.
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The Digital Ocean: Using Big Data Efficiently |
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Ellis Booker |
Aug 18 2PM |
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View Archived |
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Booker has spent 20-plus years as a writer and editor at A-list publications, including Computerworld and InternetWeek. For the past ...
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Our Lecturer
Ellis Booker
Booker has spent 20-plus years as a writer and editor at A-list publications, including Computerworld and InternetWeek. For the past decade, he was Editor in Chief of BtoB, Crain Communications’ monthly magazine covering the intersection of marketing and business strategy.
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Get Bold! Creating a Social Business for Your Company |
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Sandy Carter |
Aug 23 2PM |
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View Archived |
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Sandy Carter is Vice President Social Business Evangelism and Sales, at IBM, where she is responsible for setting the direction for ...
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Our Lecturer
Sandy Carter
Sandy Carter is Vice President Social Business Evangelism and Sales, at IBM, where she is responsible for setting the direction for IBM's Social Business initiative, working with companies that are becoming social businesses, and being the evangelist for the concept and best practices around social business.
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leadership reports
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE

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