the CMO site blogs
John Barnes
TOP POST
John Barnes 4/15/2013 (10) comments
Semiotics is the study of signs, and one branch of the field, called statistical semiotics, can be helpful in marketing.
Jonathan Maziarz
FEATURED POSTS
Jonathan Maziarz 4/12/2013 (14) comments
Looking for an innovative way to get more exposure for your brand during a special event or holiday season? Looking for a way to sneak onto Fifth Avenue, but don't have a Fifth ...
Chris O'Hara
Chris O'Hara 4/11/2013 (8) comments
Christopher Skinner sold a search marketing company called Performics to Google as part of its Doubleclick acquisition. He now runs a software company called MakeBuzz that is on ...
Jude Chao
Jude Chao 4/10/2013 (18) comments
Rich media ads are catching on, even in the mobile marketing business.
Declan Desmond
Declan Desmond 4/9/2013 (14) comments
The moral of this story: Get to know your market.
Paul Gillin
Paul Gillin 4/8/2013 (21) comments
To predict the future of e-commerce, it helps to look at the recent past.
message boards
That's an interesting angle, @SMK. Sounds like something we oughta explore, wink wink
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@NicoleNora:  There are groups and fan pages for subjects.  Brands should join or "like" those things and engage people first.
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... and thanks to everyone else, too! Till next time ....
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Chris, thanks very much for joining us.....
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My pleasure. Thanks for an awesome chat; looking forward to the next one!
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Thanks Chris! And John.
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OUr alotted time is up,but the ticker keeps on ticking....
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... for taking time out of his busy sked. 
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But FB is also really good for finding people who share similar interests/causes/ etc -- people you don't know but with whom you share something. That something could be I want X, you sell X, let's talk.
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I never understand why brands want people to "Like" them on Facebook.  They beg for it and don't tell you WHY you should Like them.
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Thanks, all, for joining us today. And especially Chris ....
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Hmm, my msg just got lost. try again ....
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That brings up a good point that a lot of brands seem to forget -- Facebook is supposed to be to for reconnecting with people you already know.  The connection has to happen outside of Facebook.
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I've heard that @John.
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there have been proposals  for charging fractions of a cent for std. emails, too, across the open Net. 
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When I was on FB I often found people I wanted to talk to before I 'friended' them -- to make sure they were the right person or see if they wanted to talk off FB.
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I forget, exactly. It was someone who had contacted me; we'd been in a drama group back in high school, and she saw me mentioned and somehow when I tried to respond to her, FB asked for a buck. I looked this up, it's now SOP at FB, it seems...
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Actually a really great idea for "gating" e-mails and elimnating Spam.
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Wow. That is like the local heroin dealer. Free for now, but soon you'll be payin' for it... (evil laugh)
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leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(8) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(45) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(10) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(14) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(12) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(3) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(2) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(5) comments
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Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (8) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (45) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (10) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (14) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (6) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (12) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (3) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (2) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (5) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.