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Semiotics is the study of signs, and one branch of the field, called statistical semiotics, can be helpful in marketing.
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That's an interesting angle, @SMK. Sounds like something we oughta explore, wink wink
@NicoleNora: There are groups and fan pages for subjects. Brands should join or "like" those things and engage people first.
... and thanks to everyone else, too! Till next time ....
Chris, thanks very much for joining us.....
My pleasure. Thanks for an awesome chat; looking forward to the next one!
OUr alotted time is up,but the ticker keeps on ticking....
... for taking time out of his busy sked.
But FB is also really good for finding people who share similar interests/causes/ etc -- people you don't know but with whom you share something. That something could be I want X, you sell X, let's talk.
I never understand why brands want people to "Like" them on Facebook. They beg for it and don't tell you WHY you should Like them.
Thanks, all, for joining us today. And especially Chris ....
Hmm, my msg just got lost. try again ....
That brings up a good point that a lot of brands seem to forget -- Facebook is supposed to be to for reconnecting with people you already know. The connection has to happen outside of Facebook.
there have been proposals for charging fractions of a cent for std. emails, too, across the open Net.
When I was on FB I often found people I wanted to talk to before I 'friended' them -- to make sure they were the right person or see if they wanted to talk off FB.
I forget, exactly. It was someone who had contacted me; we'd been in a drama group back in high school, and she saw me mentioned and somehow when I tried to respond to her, FB asked for a buck. I looked this up, it's now SOP at FB, it seems...
Actually a really great idea for "gating" e-mails and elimnating Spam.
Wow. That is like the local heroin dealer. Free for now, but soon you'll be payin' for it... (evil laugh)
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leadership reports
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
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