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Bloggers
![]() Constance Aguilar is the leading social media strategist at The Abbi Agency, a Reno/Tahoe public relations firms that specializes in driving public engagement through a targeted mixture of expert positioning, social media, and traditional public relations. ![]() Jeremy Anwyl is the Vice Chairman of Edmunds.com, the Internet's leading consumer resource for unbiased automotive information. Edmunds publishes Websites that empower, engage, and educate automotive consumers, enthusiasts, and insiders: Edmunds.com, InsideLine.com, and AutoObserver.com. Previously, Mr. Anwyl led Marketec Systems Inc., an international firm he founded in 1990 that provided consulting services for automakers. Throughout more than three decades in the car business, he has been regularly called upon by executives, politicos, and media to share his knowledge of the automotive industry and related disciplines. ![]() Wagner James Au is the author of The Making of Second Life, covers online worlds and virtual goods on his blog, New World Notes, and is an analyst for Media Bistro’s Social Times Pro. ![]() John Barnes has published 29 commercial novels (mostly science fiction,including two collaborations with astronaut Buzz Aldrin), 53 articles in The Oxford Encyclopedia of Theatre and Performance, more magazine articles than he can remember, and around 30 short stories. Tales of the Madman Underground, Barnes's first "officially" young adult novel, received a Printz Honor Prize at the 2010 American Library Association national convention, and his technothriller, Directive 51, was briefly on the New York Times bestseller list this spring. His 1990 article, "How to Build a Future," about applying social science forecasting to creating backgrounds for science fiction, has been widely reprinted, and he's still getting email about it. In his twenties, John worked in an R&D shop on reliability math applied to the problems of relational databases and testing/validation; in his thirties he consulted on the connection between document systems design and natural language interfaces. He has taught college courses in theatre, communications, literature, writing, mathematics, political science, economics, and philosophy, and written what was probably the most math-heavy theatre dissertation ever (applying statistical semiotics to the problem of defining basic terms in theatre history). Recently he has pioneered applying statistical semiotics to strategic, analytic, and tactical marketing problems, poll analysis, and trendspotting, and consulted for a variety of firms and government agencies. He lives in Denver, Colorado. His personal blog is Approachably Reclusive. ![]() Alyson Behr is founder of Behr Communications. The company focus is on marketing business communications development, technology journalism, consulting for technology corporations and industry publications, as well as select corporate programs that mesh with media concerns. She has served as contributing editor for IDG's InfoWorld Test Center, CMP Media's Internet Week, Information Week, and PlanetIT, and BZ Media Inc.'s SD Times. She served as Editor in Chief of Plane & Pilot magazine and has also been published in Smithsonian's Air & Space magazine, NetGuide, Internet World, ZD Internet Magazine, WebDeveloper, Miami Magazine, and The Miami Herald. Her expertise extends to conducting product performance tests and writing reviews focusing on Web commerce and enterprise networking products for technical features and reviews departments. As Director of Technical Marketing for Spirent Communications, Behr built and led the technical marketing team that spearheaded the development of thought leadership magazine, LabRat, nurtured the Test Methodology Program and created strategic partnerships with leading industry publications to encourage the continued testing of Internet and network infrastructure solutions. Alyson has also been honored to serve as a 1999 N+I Best of Show Award judge, 2001 N+I Best of Show Award judge, 2003 SIIA Codie Awards judge, FAA Honorary Aviation Safety Councilor, Chair of the City of Malibu Telecommunications Commission, and is a current member of the National Press Club. ![]() Jim Belosic started Brand Craft Inc./Belosic|ADG as a small (small as in Jim at the kitchen table) creative services company in Reno in early 2001. His goal is simple: to provide clients with superb customer service and the best art direction in the area. His philosophy is that if it can be done, his team will figure out how to do it then do it better than the next guy. From initial offerings of graphic design and art direction, Brand Craft/Belosic|ADG/Pancake Labs has grown into a full-service advertising agency with services ranging from strategic planning and media buying to TV production and custom software applications, such as ShortStack. ![]() Mitch is in charge of overall marketing strategy and execution at iRise. In this role he has built strong relationships with the CIO, analyst, and press communities. With his leadership, iRise has grown its customer base more than tenfold and become the market leader in a new industry category: application visualization. Mr. Bishop has many years of marketing and sales experience building successful enterprise software businesses at Scopus, Sybase, Wind River Systems, and Ingres. He also held senior engineering positions at Altos Computer Systems, Zilog, and Amdahl at the beginning of his career. He holds a BS in Computer Science from the University of Connecticut. He also has a long history in motor sports and sits on the governing council of the non-profit International Motor Racing Research Center (IMRRC) based in Watkins Glen, N.Y. ![]() Booker has spent 20-plus years as a writer and editor at A-list publications, including Computerworld and InternetWeek. For the past decade, he was Editor in Chief of BtoB, Crain Communications’ monthly magazine covering the intersection of marketing and business strategy. ![]() Ariella holds a PhD in English and has taught writing to college and graduate students. Since 2005 she has served as a scorer for the SAT essay. She is the owner of Write Way Productions, which publishes Kallah Magazine. Her freelance writing services include articles, press releases, letters, blogs, web content development, editing, and ad copy, as well as ad design. ![]() Tami Cannizzaro is a Director of Marketing for IBM's Industry Solutions Division. She manages an organization responsible for the rollout of the IBM Smarter Commerce Initiative, which helps businesses transform their organizations in support of today's customer. Her group leads the Demand Generation program for the IBM Industry Solutions division. ![]() Dale Carr is an Australian tech and advertising expert and CEO of LeadBolt, an innovative technology advertising platform. Before LeadBolt, Dale co-founded a mobile content and technology firm that was ranked the Fastest Growing Company in Australia and 3rd Fastest in Asia Pacific. Additionally, he wrote the first program on the legendary Olivetti M19 at the young age of 12. ![]() Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers. She is the founder of Petra Consulting Group, a consultancy focused on social media and customer experience. Her client roster includes several Fortune 100 companies including Electronic Arts, HP, Fujitsu, and Ford. In her most recent role, she was the Community Program Manager and social media strategist for Verizon. In addition, Becky is the Social Media Contributor for NBC/TV San Diego. She teaches the "Marketing via New Media" class at UC San Diego and is the author of top customer service blog Customers Rock!. She also speaks internationally about social media, customer experience, and customer service and loyalty. ![]() Mary Carse is a freelance consultant who, after nearly 30 years of working in global marketing, has come to the conclusion that interpreting data and metrics is the secret sauce for successful marketing. She's not a data geek, but she believes there is more art than science in data interpretation. Mary's special focus is on digital and loyalty marketing, particularly within the tech, publishing, airline, and hospitality sectors. ![]() Sandy Carter is Vice President Social Business Evangelism and Sales, at IBM, where she is responsible for setting the direction for IBM's Social Business initiative, working with companies that are becoming social businesses, and being the evangelist for the concept and best practices around social business. ![]() Jude Chao believes that in a world where text must compete with rich media for audiences’ attention, words matter more than ever. She brings this philosophy to her freelance writing and content consulting clients, for whom she writes and edits everything from private correspondence to fundraising and promotional material and Website copy. She specializes in working with small businesses and startups. Jude also tutors college students in essay writing, both privately and at the San Diego City College English Tutoring Center, where she is a member of a team developing new training protocols and resources. In her spare time, she chases after a toddler and spends far too much time reading food blogs. ![]() Ericka Chickowski is a veteran journalist who specializes in coverage of information technology, business alignment, project management, marketing strategy, and consumer technology. Chickowski’s perspectives on business and technology have appeared in a number of trade and consumer magazines, including Entrepreneur, Consumers Digest, CIO Insight, Channel Insider, and InformationWeek. Chickowski is also an experienced thought leadership writer, producing e-books, whitepapers, and other collateral on behalf of a wide range of clients. ![]() President for Saying It First which is an online marketing, SEO/SEM, and social media company that specializes in creating effective communication strategies and online ranking for medical and dental practices. ![]() Claire Condra is a software industry veteran with an in-depth knowledge of eCommerce, interactive marketing, database and publishing platforms. Over the course of her thirty-year career, Claire has held just about every position known to man in the commercial software and information publishing industries. She has ten years' experience in the fields of eCommerce and eBusiness, and has developed online stores and virtual storefronts for numerous companies, including JeffDunham.com of Comedy Central.
As Senior Vice President of Marketing at the Del Mar Thoroughbred Club, Mr. Dado is responsible for the planning, implementation, and evaluation of all advertising, sales, promotions, database management, social media, public relations, customer service, research, and retail merchandise sales. Under his guidance, Del Mar has undertaken a long-term strategic shift to attract a younger fan base, which called for a complete rebranding of the historic racetrack. The new plan, which required a change in target market, messaging, events, and corporate culture, has lead to significant gains in attendance. ![]() David F. Carr is a writer, editor, and Web consultant based in South Florida. He is a former Technology Editor of Internet World Magazine and Baseline Magazine and has written for publications including InformationWeek, CIO Magazine, Defense Systems, and Broadcasting & Cable. ![]() I am a co-founder of idio, a UK-based marketing technology company. idio helps major brands and media companies deliver personalised content marketing to b2b or b2c audiences across multiple digital channels. This builds strong customer relationships and deep customer intelligence. ![]() Keith Dawson has been making sense out of technology and its uses in business for diverse audiences over a career that probably began before you were born. Networked computer technology has been part of the mix for all of those years: as the era of punched cards was drawing to a close Dawson spearheaded what was possibly the world's first online documentation system for remote, networked computers. He has worked as software developer, manager, marketer, writer, editor, and unelected pundit; for the last 20+ years he has toiled in the mines of the Internet. His newsletter Tasty Bits from the Technology Front, begun in 1994, won some awards. More recently he has written for Media Grok, Media Unspun, and Slashdot. A seminal blogger, Dawson has been advocating and practicing social media marketing since before the Web was birthed from the forehead of Sir Tim.
![]() I am editor in chief of 21st Century IT, an online community where IT professionals and solution provider executives can share best practices, thoughts, issues, and recommendations about storage, virtualization, and IT transformation. A Brit by birth, I am a naturalized American who moved to Florida about 10 years ago, after spending 20 years in New York. I've covered technology, the channel, and business for more than 20 years, starting with a decade at CRN and a long, successful freelance career. As my photo shows, despite moving to the Sunshine State, my family--husband and daughter--enjoy heading to the snow in the winter, for a brief stay in the cold. Our two cats, however, stay home! ![]() Ed Dilworth is the founder and CEO of Social Context, a social research company; and Conspiracy Media Group, a social marketing agency. These companies help marketers get the most accurate insights possible to deliver relevant social experiences to customers and prospects. ![]()
Michael Dortch is a Senior Product Marketing Manager for ServiceNow, creators of software as a service (SaaS) for IT. His role and goal is to help the ServiceNow team to craft and deliver stories that engage, inform, persuade, and invite customers, partners, prospects and influencers. Previously, Michael was Principal Analyst and Managing Editor at DortchOnIT.com, "an independent voice for technology-dependent people" and consultant to users and providers of disruptive business technologies. Michael has been empowering information technology (IT) buyers, sellers and users since 1979, by translating what technologists say and do into language that non-technologists can understand and use. He helps people and companies to maximize revenues, ROI, business value and positive perceptions through more credible and engaging outreach and improved customer, influencer and partner relations. First named one of the "Top 500 Analysts Using Twitter" in 2010, Michael opines frequently and is quoted widely on subjects ranging from cloud computing and software as a service (SaaS) to technology solutions for small and mid-sized businesses (SMBs). He has also been a senior analyst at Aberdeen Group, Constellation Research, Robert Frances Group (RFG), and Yankee Group. In 1990, Michael wrote "The ABCs of Local-Area Networks," a book published internationally in three languages by Sybex, Inc. More information is available at www.DortchOnIT.com. ![]() Mike Elgan is a Silicon Valley-based columnist, writer, speaker, and blogger. Read more about Mike at Elgan.com, or subscribe to his free email newsletter, Mike's List. ![]() Stephanie Fierman advises companies on marketing and sales strategy, brand development, competitive positioning, product design, and online and offline initiatives focused on new business creation. She has nearly 20 years experience successfully implementing global sales and marketing initiatives for growing ventures, as well as big companies including Citigroup, JPMorgan Chase, and Time Warner. She is an expert in Web 2.0, social media, and digital marketing, with a particular interest in online customer engagement, social commerce, and leveraging complex social intelligence across the enterprise. Stephanie is a Harvard Business School Baker Scholar and completed her undergraduate studies at the University of Pennsylvania. She is on the advisory boards of The CMO Club and numerous startups and does pro bono work for arts and education organizations in New York City. ![]() Susan Fourtané is a journalist, writer, philosopher, business and technology blogger, and the Communications Adviser at the British & Commonwealth Chamber of Commerce in Finland. Before having a career change for becoming a journalist and professional writer she used to work in the international business world, traveling and even being a manager in beautiful Guadalajara. ![]() Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to use quality content and social media to reach buyers. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by social media. His second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, Social Marketing to the Business Customer, was co-authored with Eric Schwartzman and published by John Wiley & Sons in January, 2011. He is is also co-author with wife Dana of The Joy of Geocaching, the story of a global game enabled by an Internet community. Paul is a Research Fellow at the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. His website is www.gillin.com and he blogs at paulgillin.com. ![]() Antone Gonsalves has been a journalist for 30 years, spending the first half of his career working for United Press International as a reporter and editor. With the dotcom era in full swing, he left the wire service to cover the Internet revolution from San Francisco, ground zero for the changes sweeping the business world. His first assignment as a magazine reporter was covering the high-profile companies of the day, some of which never made it through the crash in 2001. Gonsalves switched to online reporting in 2000, writing for TechWeb. He has stayed on the Web ever since, believing since the 90s that the Internet was the future of publishing. Today, Gonsalves is a contributing writer for Bloomberg.com and other news sites. His fascination with the impact of social media marketing on business and culture has brought him to The CMO Site. ![]() Michelle Greenlee has more than nine years of experience as a technology professional. She has worked with marketing directors of national franchises and other national companies to develop online and cross-media marketing campaigns. Her specialties include open-source software, new media, and the latest advances in Internet technologies. She graduated magna cum laude from Internet Evolution's 7DEE Executive Education Series and is currently pursuing Google Adwords Professional Certification. When she isn't writing code, she writes about code for the Dice blog network. She's based in Texas with her family of people and her family of devices: three Android phones, an iPad2, an Android tablet, and two iPods. You can follow Greenlee's work at about.me/tinym and tinym.com. ![]()
Kelly Griffin is a marketing and public relations generalist with strong skills in both fields and just as comfortable online as with traditional marketing and PR tactics. She thrives on diversity in her work, challenges and tight deadlines. She has an extensive background in both business to business and consumer marketing. Her company, Kelly Griffin & Associates, founded in 1999, focuses on marketing communications, advertising, media relations, website development, content management services, and social media strategy and services for businesses, nonprofit organizations and healthcare organizations. This virtual agency and network of specialists, integrate the best practices from all communications fields to fill an organization's unique needs. Prior to 1999, Kelly served as the chief marketing officer for a specialty healthcare system, responsible for marketing, sales and public relations. In her other life, she is a journalist who enjoys writing about marketing and marketing communications, the tools of the trade, social media, and general business topics. She wrote for a twice-monthly published trade publication for 9 years as contributing editor. She has also been an educator, a member of the adjunct faculty at Rider University in New Jersey where she taught public relations/marketing communications for six years part-time before moving to the Eastern Shore of Virginia. ![]() In the 1950s, Karl's mother would send newspaper and magazine clippings, books, and other items of interest to friends, family, and chance strangers. She nicknamed this practice Hakkarainen Clipping Service, LTD with the tag line "No need to read, acknowledge, or return." ![]()
Director, Audience Development at PR Newswire Voice and team leader behind @PRNewswire. Vicky also manages other social media properties and strategies for the company. She is fascinated by and regularly speaks and writes about how professionals adapt to and leverage the digital social layer that is quickly blanketing human existence. Vicky leads PR Newswire’s Audience Development team, which focuses on increasing the visibility of PR Newswire customer content. The team also is responsible for growing distribution chanels and the use of PR Newswire’s free tools for journalists and bloggers such as PR Newswire for Journalists and ProfNet.
![]() Chelsea Hejny is a social media forecast and trend writer for <a href="http://www.shortstack.com/"target="new">ShortStack</a>, a tab designing tool that creates custom Facebook Pages. As ShortStack's lead social media blogger, Chelsea focuses her research and writings on social media advances that influence businesses the most. Beyond her position at ShortStack, she also works as a marketing account coordinator at the University of Nevada, Reno. Her experience in marketing proves to be the perfect complement to her passion for social media writing. ![]() Richi Jennings is an independent analyst specializing in blogging, email, spam, and other security topics. His writing has won American Society of Business Publication Editors and Jesse H. Neal awards. He was previously CTO for Samsung Contact and lives in England. He's an un-professional DJ, rusty scuba diver, and was voted "Most likely to get up first to sing at karaoke" for 13 years in succession. You can follow him as @richi on Twitter, pretend to be his friend at Facebook.com/richij, or just use boring old email: cmo@richij.com. ![]() For nearly 30 years, Steve Jones has worked in the music industry in the US, Canada, and the Caribbean. He's had a front row seat to the rise (and sometimes fall) of some of rock & roll's biggest. Combining his two passions, music and business, Steve takes the lessons learned from the greatest acts in rock history and applies them directly to your business. ![]() Aaron Kahlow is CEO of Online Marketing Connect and serves as Chairman and founder of the Online Marketing Summit and its educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, Aaron is one of the more well known faces in online marketing and advertising. In addition to his passion for speaking, his best-practice ideas are frequently seen in his columns for ClickZ, MarketingProfs, Online Strategies Magazine, Electronic Retailer, iMediaConneciton, BtoBOnline, MarketingSherpa, SearchEngineWatch, American Business Media, and his personal favorite, Online Marketing Connect, a leading repository for quality blogs and articles about all domains of online marketing. Aaron is a leading online marketing educator, with a unique ability to translate jargon into simple and easy-to-understand marketing and business terms. He is an authority on social media, email marketing, Website usability, search engine optimization, Web analyticsm, and overall Web strategy. Most recently, he was named one of the "Top 40 entrepreneurs under the age of 40" by Metropolitan Magazine and served on the International Board of Directors for the Business Marketers Association (BMA) as well as an advisor for the Direct Marketing Association, High Tech Marketing Association, and Interactive Marketing Association. Previously, Aaron was managing partner of an interactive agency, BusinessOnline, alongside his brother Thad, where they bootstrapped a four-man startup into a 50+ employee household name among independent interactive agencies. He lives in San Francisco, where he enjoys the view of the bay, scuba diving, and his daily run through the Presidio. Aaron's passion is people: Connecting with them, understanding them and helping them. Find him on LinkedIn or, preferably, Facebook. Awards: ![]() Rachael King is a social media strategist, Gen Y blogger, and personal branding fanatic. She is currently traveling the country, speaking to and teaching the National Guard of the 54 states and territories how to use social media as a marketing and recruitment tool. She's the president of Social Media Club - DC and a co-organizer of the annual meet-up Bloggers in Sin City. She unabashedly adores karaoke and French fries of all shapes and sizes, and she would love to get a drink while snarkily people watching with you. ![]() Scott was originally a computer programmer, who retrained to marketing after realizing his big dream was to make online marketing that didn't suck. His marketing philosophy boils down into these points:
Most of his career (both as a programmer and marketer) has involved picking up and achieving competence in skills on-demand, which has given him a wide knowledge base including product testing, analytics, customer relations, blogging, social media networking, Facebook applications. When he's not coaching social media, writing analytics reports or working on his blog, he experiments with different marketing techniques through pro-bono work with small businesses and working on his weekly web comic. ![]() Scott Koegler is a former CIO and author of the book Multisite Systems Integration, which describes methodologies for integrating distributed networks, based on one of the projects he developed for a health care provider. His main topics of focus currently include, EDI technology, nonprofit topics, and technology for medical practices. ![]() Tony Kontzer is a freelance journalist who’s been writing about business and technology for nearly 20 years. He contributes to such publications as CIO Insight, Baseline Magazine, and Investor’s Business Daily, as well as live-blogs from technology conferences and events, and consults on business and marketing content for corporate clients. Previously, he spent six years on staff at InformationWeek, where he covered such technologies as collaborative software and CRM, and was a regular contributor of segments to TechWeb’s now-defunct The News Show. Prior to that, Tony documented the marketing of technology in Silicon Valley while covering advertising and PR for the San Jose Business Journal. A stubbornly devoted reader of newspapers (yes, the dead tree variety) and depressingly out-of-practice jazz saxophonist, he writes from his home in Albany, Calif., where he lives with his wife and two sons. ![]() A global brand executive, Barbara is a pioneer in the development of community and lifestyle brands. She's put her customer obsession to good use, growing B2C and B2B technology companies. Currently Vice President of Global Marketing for Oxy, a mobile social network music service, she has held positions with Philips Electronics and others in the mobile, telecom, and health and beauty spaces. ![]() Dee-Ann LeBlanc is a technology writer, editor, and journalist with specializations in Linux, content management systems, open-source, search, and open standards. Her work has appeared in publications ranging from the Linux Journal to Computer Power User magazine, and she's written numerous computer books, including Linux for Dummies. More and more she finds that writing about any Web-related topic involves social media and marketing, especially in the world of content management, where projects and vendors are working hard to create social features that help companies internally connect people working on similar projects, and externally draw customers into the conversation. ![]() Dawn is a freelance writer based in San Diego, with a background in biotechnology, green building, psychology, anthropology, and law. She has founded and acted as CEO of small businesses in various fields including green construction, information retrieval, t-shirts, and independent films. Dawn is the author of two novels and enough short fiction and poetry to wallpaper the secret tunnels beneath the Vatican. ![]() Jeff Molander (@jeffreymolander) is the authority on improving digital marketing's business return. He is an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. His new book, Off the Hook Marketing: How to Make Social Media Sell, will release early 2011. Jeff is adjunct marketing professor at Loyola University's school of business and a marketing leadership speaker. He lectures privately to companies like Brazil's energy company, Petrobras, and to public audiences across the globe. His audiences and clients measure him by his ability to connect Twitter followers and Facebook friends to sales, leads, subscribers, and loyalty. He focuses on helping chief marketers "operationalize" marketing processes and re-align the goals of employees and agencies to better serve the organization. He blogs at jeffmolander.com and can be reached at jeff_at_jeffmolander.com. ![]() Jim Nash is a freelance journalist covering business, science, and technology. His byline has appeared in Scientific American, Forbes.com, Cars.com, Wired, and Economist Group publications, among others. ![]() Tom Nolle is the founder and president of CIMI Corp. He started his career as a software engineer, evolving to the role of project director and software architect. During this period, he was in charge of the team that built a major financial network and one of the software architects of a packet switch used throughout the world. He also designed and developed retail, distributed computing networks and multi-computer, network-distributed information publishing systems. In 1979, Tom became an independent consultant, working first with equipment vendors to develop new and efficient devices for financial networks, and then with major financial institutions in deploying advanced network technology. CIMI was incorporated in 1982 as a continuation of this activity, and through the 1980s he led the firm in developing effective new strategies for market forecasting and surveying, as well as innovative techniques in distributed transaction processing, multi-processor protocol handling, and information storage and retrieval. CIMI, during this period, functioned as a network and systems integrator, software publisher, and strategic consultancy. ![]() David Parish-Whittaker is a former Naval Flight Officer turned flight school owner and is currently a captain for a national airline. A graduate of the Pixelyard School of Art in videogame design, he writes videogame reviews and analysis for the Geekosophy blog. David is a winner of the Writers of the Future contest for emerging talent in speculative fiction and holds a degree in psychology from the University of Illinois. ![]() Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations in both the high technology and non-profit arenas. She holds specialized expertise in social media relations, business and high-technology media, and the promotion of early stage, venture-backed companies. She has extensive experience in public relations and branding, new media strategies, issues management, marketing communications, community relations, promotional writing, and events. Christine is the day-to-day contact for chief executive officers, chief operating officers, and a host of other senior executives charged with managing their business operations, and has served as lead communications counsel to numerous blue-chip firms in a wide range of markets including software, hardware, Internet startup, consumer, healthcare, and non-profit. She oversees strategic planning and day-to-day tactical execution of communications programs for a variety of international clients, as well as overall business operations of the firm, including new business, staff management, and company vision and growth. She has managed communications during various mergers and acquisitions for clients such as Salesnet/RightNow, Unisphere Networks/Juniper Networks, and Intranets.com/WebEx and directs a wide range of focused communications and investor relations initiatives that produce desired results for PerkettPR's varied clients. ![]() Philip Graves is a consumer behavior consultant, author, and speaker. He has advised international businesses over the past 20 years, including retailers, television companies, fast-moving consumer goods (FMCG) firms, and financial services organizations. His first book, Consumer.ology was an Amazon top 50 best seller, named one of Amazon's top 10 best business books of 2010, and translated into several languages. In addition to speaking at events around the world, Philip is also a regular contributor to the media on consumer topics. ![]() Lisa Picarille is an online content strategist, who focuses on online marketing, branding, and social media. She is the co-founder of www.mycontentpro.com and is also co-authoring a book, called The Ultimate Pitch, to be published by in 2011 by Wiley. As a program faculty member of the University of San Francisco Online, she teaches Internet marketing classes. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, she was the Publisher and Editor-in-Chief of Revenue Magazine. Lisa is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high-tech news organizations including Wired.com, TechWeb.com, TechTV.com, and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld, and InfoWorld. She is the 2008 winner of LinkShare's Golden Link Award for Most Vocal Performance Marketing Advocate and a frequent speaker at industry conferences. ![]() Brian Proffitt is a veteran journalist/analyst with experience in a variety of technologies, including open-source, cloud, virtualization, and consumer devices. An adjunct instructor at the Mendoza College of Business at the University of Notre Dame, he can be followed on Twitter at @TheTechScribe. ![]() A nationally recognized thought leader and innovator in demand generation, Debbie Qaqish has dedicated her long career to helping marketers answer the burning question of what to do about revenue. A true marketing revolutionary, she coined the term defining today’s new revenue-focused marketer – the Revenue Marketer™. Her weekly radio show, RevenueMarketerRadio, highlights this new role through interviews with real Revenue Marketers across organizations of all sizes and verticals. As a Principal and the Chief Revenue Marketing Officer at The Pedowitz Group, Debbie works closely with enterprise organizations to help marketing connect with revenue while ensuring the growth and thought leadership of TPG in today's market. ![]() Wayne Rash is a freelance writer and editor with a 35-year history covering technology. He's a frequent speaker on business, technology, and enterprise computing. He is the Washington Bureau Chief and a columnist for eWEEK and has a blog on CTOEdge. Previously he wrote for Byte and Switch on Techweb. He is a frequent product reviewer for eWEEK, The Magazine Group, and other publications. He is a regular guest on NPR and appears on a variety of network news and talk shows, and has appeared recently on NPR, Fox Business News, and NBC as a technology expert. He is the author of five books, including his most recent, Politics on the Nets, which was featured on National Public Radio in July. ![]() Oliver Rathbone is Publisher and Managing Director of Karnac Books, an industry leader in behavioral science publishing. He came to the company in 2001 having sold his previous publishing business. Under his leadership Karnac Books has been transformed from a dusty bookseller mired in the past to a dynamic publishing house investing in the latest technologies. In 2006 he spearheaded a successful management buyout of the company. He has a special interest in electronic publishing, social networking, viral marketing, and applying the insights of modern psychology to contemporary business practice. In previous incarnations Rathbone has worked in video production, exhibition management, and roles best left forgotten. ![]() R. Scott Raynovich is an internationally recognized expert in technology, media, and investment markets. He has been quoted by outfits including Reuters, Dow Jones, Barron's, and the San Jose Mercury News. He has also been interviewed on CNN and National Public Radio. From 2000 to 2008, Raynovich was the Editor in Chief, Editorial Director, and an equity partner at Light Reading, the leading online telecommunications news & analysis firm which grew from 0 to $20 million in revenues over the course of 8 years. It was acquired by United Business Media in 2005. Prior to joining Light Reading, Raynovich was Investment Editor at Red Herring, where he started the New York Bureau and helped build the original Redherring.com Website. Raynovich has also written for Wired.com and the Prague Post. In an unfortunate journalistic accident, he was once published in the German magazine Der Spiegel, without pay. ![]() I've been analyzing wireless communications for more than 30 years. Since 1996 I have been president of Wireless Internet & Mobile Communications, a consulting firm that provides such services as white papers, tutorials, corporate blogs and marketing materials for companies in the mobile field. I write a weekly blog, a three-times-a-week mobile blog and record videos about the wired and wireless Internet for www.InternetEvolution.com. I also write a weekly mobile health blog for www,MobileHealthcareToday.com. Previously I created and ran the world's first mobile data newsletter, mobile data conference and cellular conference. I was instrumental in creating the first cellular magazine, and have presented in-depth mobile data tutorials at the CTIA. I was part of the original four-person executive team that developed and managed the first trade association in the United States for the public paging and mobile telephone industries. ![]() Christian Renaud is the CEO of Present.io, as well as a Mentor-in-Residence at StartupCity Des Moines, Central Iowa's technology startup incubator. He was previously CEO of Palisade Systems, CEO of the Technology Intelligence Group, Vice President of Business Development for Windmill Networks, and Chief Architect of Networked Virtual Environments for Cisco Systems. In addition, Christian holds advisory and board positions with venture funds, European Commission projects, and a number of technology startups. ![]() Joy Reynaldo is a tech geek who went to college intending to take up IT, but somehow found herself in the wilds of marketing communications. Since then, she's been having fun blending the two flavors into fluffy, colorful smoothies, simply because the two seem to go together wonderfully these days. She also loves philosophizing and strategizing the heck out of anything--of course, MarCom and IT were not the least spared of her speculative wrath. Hence, she lingers here on the CMO site, with the passion of someone who couldn't bear doing without thinking. But Joy has had a lot of doing done, too. She's handled a variety of tasks in both commercial and nonprofit organizations: CRM and loyalty programs, research, strategy, websites, social media management, graphic design, photography, copywriting, and taste-testing (guess what she liked most). Right now, she's finishing her thesis for her second graduate degree, this time in business economics. ![]() Robin Miller has been a reporter and editor for over 25 years. He's written about everything from advanced defensive driving techniques to the latest Linux kernel developments, with an emphasis on business and marketing in the last 10 years. He is also an award-winning videographer and Internet video marketing pioneer who constantly tests new concepts and products to help make your online videos into more effective promotion tools while reducing your production and delivery costs. ![]() Michael Rowe is Director of Global Marketing, Eye Care, for Allergan Inc., where he coordinates global promotional and educational campaigns. Previously, Michael held leadership positions in US Marketing for Bayer, Schering AG, and Pfizer, where he was responsible for overseeing customer relationship programs, e-marketing, convention interactive marketing, and analytics. ![]() Winner of the first Neil Postman Award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff has written a dozen best-selling books on media and society, including Program or Be Programmed, Cyberia, Media Virus, Coercion (winner of the Marshall McLuhan Award), Get Back in the Box, and Life Inc. He has made the PBS Frontline documentaries "Digital Nation," "The Persuaders," and "Merchants of Cool." A columnist for The Daily Beast and Arthur Magazine, his articles have been regularly published in The New York Times and Discover, among many other publications. His radio commentaries air on NPR and WFMU, his op-eds appear in the New York Times, and he is a familiar face on television, from ABC News to The Colbert Report. Rushkoff has taught at New York University and the New School, played keyboards for the industrial band PsychicTV, and originated many popular concepts, including "viral media," "social currency," and "digital natives." ![]() Stephen Saunders is a successful Internet entrepreneur, award-winning technology writer and videographer, Min's Marketer of the Year 2010, and the founder of DeusM, an integrated marketing services company owned by United Business Media (www.UBM.com), targeting the fastest growing segment of the online publishing industry: business social media. DeusM is Steve's third startup. In 2005 he founded Internet Evolution (www.internetevolution.com), a groundbreaking, award-winning, global online community dedicated to investigating the future of the Internet. Prior to Internet Evolution, he was the founder and CEO of Light Reading (www.lightreading.com), an online startup, which was sold to United Business Media in 2005 for $33 million. Founded in 2000, Light Reading rapidly became the largest and most influential source of news and analysis of the telecommunications industry. Saunders has been recognized with many awards for his work, including six Jesse H. Neal Editorial Achievement Awards from The American Business Press and three awards from the Computer Press Association. In March 2008 Saunders was inducted into Min's Digital Media Hall of Fame. In October 2008 the lead developer at Twitter called Saunders "a troll" – something Steve still considers his happiest moment in 21 years of publishing. In April 2009 he was named to the No. 2 spot on Folio magazine's Folio 40 ranking of magazine industry influencers and innovators, one ahead of President Barack Obama. The magazine subsequently revised the list following a public outcry, demoting Saunders to the No. 3 spot. He also is the author of three books, The Data Communications Gigabit Ethernet Handbook (McGraw-Hill, 1998), The McGraw-Hill High-Speed LANs Handbook (McGraw-Hill, 1995), and The True Story of King Arthur (48hourbooks, 2009). Gripping reads, all. Especially the last. Saunders started his career in publishing in 1983 working as a van boy (literally, a boy on a van) delivering the BBC's Radio Times program guide. Simpler, happier times for him. ![]() Evan Schuman is Editor at StorefrontBacktalk.com, a site that tracks retail technology and e-commerce news, and has been a journalist for far longer than he'll ever admit. He has covered business and technology since the late 1980s, serving as Editor-at-Large for CommunicationsWeek, News Editor for TechWeb, News Editor for InformationWeek, Managing Editor/News for Open Systems Today, Retail Editor for Ziff Davis (which at the time meant his coverage ran in eWeek, PCMagazine, CIOInsights, Baseline, and various others), reporter for RISNews, and retail technology columnist for CBSNews.com. Before that, he reported for various daily newspapers, radio networks, and wire services, including The New York Times, Atlanta Journal-Constitution, Baltimore Sun, USA Today, Los Angeles Herald-Examiner, Detroit News, Philadelphia Inquirer, Reuters, Associated Press, UPI, National Public Radio's All Things Considered, ABC Radio News, CNN Radio News, and NBC Radio News, among others. Schuman was named one of the top 10 most influential online journalists by Marketing Computers magazine and has won various state reporting awards for his investigative reporting work. On the corporate marketing side, he's consulted with companies ranging from IBM, Microsoft, Cable & Wireless, and Lucent to Cisco, Toshiba, CapitalOne, and MCI. ![]() Founder and Manager of shapira marketing, an agency for pr, ar and social media. Passionate about marketing, social media and everything latin. ![]() Aliza Sherman is a Web pioneer, an international keynote speaker, author of nine books, and a digital strategist since 1992. She speaks and writes about the Internet, digital media, social mobile marketing, online communities, and the future of tech. She is well known for her expertise on women's technology, the Internet, and business issues. She founded the first woman-owned, full-service Internet company ‒ Cybergrrl Inc. ‒ in 1995, and the first global Internet networking group for women, Webgrrls International. Newsweek named Aliza one of the "Top 50 People Who Matter Most" on the Internet that same year. Fast Company named her one of the "Most Powerful Women in Technology" in 2009 for her blogging. She currently runs a digital consulting business. Her latest books are The Complete Idiot's Guide to Crowdsourcing and Mom, Incorporated. ![]() I'm PR Newswire's vice president of social media, and am a primary contributor to the Beyond PR blog (http://blog.prnewswire.com) I'm interested in the growing power of the social graph to inform and influence people - and search engines. I like to stand where PR, social media, content marketing and SEO converge. I'm also active on Twitter. In my spare time you can find me outside: cultivating native Midwestern wildflowers, poking around in the woods for mushrooms, retraining and riding Thoroughbred ex-racehorses. ![]() Dr. Scott Snyder is the President and Chief Strategy Officer of Mobiquity. Author of the recent book, The New World of Wireless: How to Compete in the 4G Revolution ( Wharton, 2009), he has over 24 years of experience in business leadership, strategic planning, and technology management for both Fortune 500 companies and startup ventures. He is a Senior Fellow in the Management Department at the Wharton School, and is the founder and director of the Wireless Innovation Council, which brings together strategic decision-makers from across key industries and functions to collaborate around wireless innovation opportunities. Wireless Innovation Council members include Boston Scientific, Fidelity Investments, and L'Oreal, among other major brands. USC and Babson College are the group's Research Partners. Dr. Snyder has held executive positions with several Fortune 500 companies including GE, Martin Marietta, and Lockheed Martin, has been the CEO of a leading strategic planning firm, Decision Strategies International, and has also started business ventures in software including OmniChoice, a CRM/Analytics applications provider, and Strategic Radar, which provides software-based solutions for monitoring changes in the strategic environment. He sits on the Advisory Boards of Safeguard Scientific and several emerging growth companies and holds two patents for online decision aids. ![]() John Squire joined Coremetrics, which was recently acquired by IBM, in 2001, and is now responsible for development and management of Coremetrics Marketing Services and setting the company's vision of the market and technical strategy for Coremetrics Behavioral Analytics and Precision Marketing solutions. During his tenure at Coremetrics, John has held responsibility for product development and management, marketing, and business development where he was responsible for developing partnerships, alliances, and leading M&A activities. He joined Coremetrics from Chemdex where he was the Senior Director of Product Management and a member of the Chemdex Executive Team. His team had responsibility for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. He also held the positions of Director of Strategic Partnerships and Senior Manager of Sales Operations. Prior to Chemdex, he worked for 3Com in Market Development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, he spent five years with Chevron Products, USA as a Process Engineer. John holds an MBA with High Distinction from the University of Michigan and a BS with Highest Distinction in Chemical Engineering from the University of California, Davis. IBM sponsors The CMO Site. ![]()
Joe Stanganelli is founder and principal of Beacon Hill Law, a Boston-based general practice law firm. His expertise on legal topics has been sought for several major publications, including U.S. News and World Report and Personal Real Estate Investor Magazine. Joe is also a social media maven, content developer, and overall PR/marketing consultant. He has been working with social media for many years -- even in the days of local BBSs (one of which he served as Co-System Operator for), well before the term "social media" was invented. From 2003 to 2005, Joe ran Grandpa George Productions, a New England entertainment and media production company. He has also worked as a professional actor, director, and producer. Additionally, Joe is a produced playwright. When he's not lawyering, marketing, or social-media-ing, Joe writes scripts, songs, and stories. He also finds time to lose at bridge a couple of times a month. Follow Joe on Twitter: @JoeStanganelli Also, check out his blog .
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Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written seven books on Internet advertising, marketing and customer service including, "Social Media Metrics: How to Measure and Optimize Your Marketing Investment." Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association. Rising Media is a global events producer focused on Internet and technology-related events.
![]() Gary Stock is CEO of Nexcerpt, a custom news clipping and briefing service. He has created and managed online monitoring and search tools since 1996. Previously, he pioneered computer validation protocols for The Upjohn Company and codeword-classified analytical methods for the National Security Agency's Special Projects group. He aptly discovers patterns invisible to others and converts them to valuable assets. Over a varied career, Gary has presented to international gatherings including Infonortics Search Engine Conference, Information Today's National Online Meeting, Association for Global Strategic Intelligence, and International Society for Pharmaceutical Engineering. Media interviews have twice consumed weeks of his life, over wildly viral sites he created: Egosurf.com (1998) and Googlewhack.com (2002). He is an accomplished jazz pianist, and his free hours focus on habitat stewardship for rare native flora and fauna, wetland conservation policy, and land use planning. ![]() Robert A. Strickland is currently resident of Strickland Consulting LLC, where he advises companies on the use of innovation and technology to achieve strategic business results. Prior to his current position, he was Chief Information Officer and Senior Vice President of T-Mobile USA, where he was responsible for an operation that supported 33.8 million wireless subscribers in North America. Rob has also held senior executive technology positions at EchoStar Communications and Landmark Communications, where he helped shape the strategy and subsequent success of The Weather Channel as a major source of weather information on the Internet. ![]() Angie A. Swartz is co-founder of Square Martini Media LLC, a consultancy that helps businesses understand and manage social media. She has focused on business strategy, human relations, and communications for over 20 years. She is a passionate speaker, trainer, writer, and business consultant, and is the past host of Twitter Talk Radio, Blog World Radio, and Boost Your Business Radio, where she interviewed large and small business execs about the effective use of social media marketing and business practices. Angie is a CPA and has also spent 15 years in the corporate world with Qualcomm, Kyocera Wireless, Cox Enterprises, Ernst & Young, and PricewaterhouseCoopers. She lives in San Diego and has a great interest in advancing conscious business awareness, social change, and self actualization. ![]() Terry Sweeney is a writer and editor based somewhere in the smog-laden environs of Los Angeles. He has covered technology for more than 20 years, with broad expertise in storage, networking, security, wireless, and celebrity stalking. From October 2005 to June 2007, he was Editor in Chief of Byte and Switch (www.byteandswitch.com), storage networking's most widely read Website, which, when you think about it, is really not saying much. He was also a Founding Editor of the sinister IT security Website, Dark Reading (www.darkreading.com), as well as Storage Pipeline (absorbed in a nearly bloodless coup by the insatiable Byte and Switch). He did not leave under a cloud. Sweeney was also News Editor at Internet Week and spent three years in Paris working for Communications Week International. When the Germans occupied the city he fled to Geneva, Switzerland, where he served as Editor in Chief of the print, online, and video content for the ITU's Telecom 99 conference. He later ran guns to freedom fighters in the Belgian Congo. Maybe. He has contributed to The Washington Post, Crain's New York Business, Red Herring, Blue Herring, Rogue Herring, Information Week, Network World, SearchStorage, and Chicken Fancier, among other business and IT titles. He also designed a prototype flying machine and a fully functional submarine. No. Wait... That was someone else... Sweeney surely did, however, graduate from the University of Colorado at Boulder in 1982 with a Bachelor's degree in Journalism and a minor in Portuguese, for no discernible reason. ![]() Mike Vizard is a veteran technology director, and former Editorial Director for Ziff-Davis Enterprise, where he set the editorial tone for eWeek, Baseline and CIO Insight. Prior to that, Vizard was Editor-in-Chief of CRN and InfoWorld. He has also been a senior editor for ComputerWorld, PC Week and Digital Review. ![]() Mitch Wagner, Editor-in-Chief of The CMO Site, has worked both sides of the street, as a technology journalist and a marketer and social media strategist. He helped lead development of social media marketing strategy for a business-to-business security company. Prior to that, he was an executive editor and writer at InformationWeek, where he launched the publication on Twitter, Facebook, and Linkedin. He pioneered blogging for The CMO Site's parent company, United Business Media. Mitch has been a writer and editor at InternetWeek, Computerworld, and more. He started his career in technology journalism covering Digital Equipment Corp. and IBM, then covered operating systems before leaving that beat to start writing about this new idea of doing business on the Internet (against the advice of his editors, who were sure the Internet wouldn't last). Mitch's first journalism jobs were on local community newspapers in the New York metropolitan area; on his very first job, after writing and pasting up the whole newspaper, he put the bundles in the back of his car and delivered them. Mitch is a social media addict. Follow him on Twitter: @MitchWagner and Facebook. Mitch lives with his wife in San Diego, where he avoids direct sunlight. ![]() Anne Weiskopf spent the bulk of her career as a publishing and media executive in the high-tech arena, focused on developing and executing sales strategy, brand positioning, and researching and reporting on the technology purchase process. An experienced sales warrior, she was instrumental in launching and leading the move to integrated sales across off- and on-line channels at UBM TechWeb. A social creature to begin with, she became enamored with social media and was on the launch team of TWTRCON (now The Realtime Report & Conference). You can find Anne blogging here and at RipOffTheRoof.com. ![]() Jim Wexler helps top companies improve engagement, build brand relationships, and enhance organizational performance through sims and game-based learning. Like Flight Simulators for culture, complex processes, and concepts, the gamification approach uses game mechanics to achieve engagement and behavioral change. In the mid-90s, Jim helped pioneer the "advergaming" marketing strategy that leverages videogames as a media platform, creating the first-ever game-based campaigns for General Mills, Coca-Cola, Taco Bell, and Samsung. He has been featured in BusinessWeek, Forbes, and CBS News regarding branded learning experiences for next-generation audiences. He has a BA in Semiotics from Brown University. ![]() In his more than two decades as a technology editor, Alex has written for ACM Queue, Byte.com, McGraw-Hill's Electronics magazine, IEEE Spectrum, Mechanical Engineering, Supercomputing Review, and TechWeb. He's focused on microprocessor and high-end software technology, as well as networking, storage, and cloud computing. His most recent stint was as editor-in-chief of InformationWeek.com, where he ran day-to-day operations of the site and also commented on IT industry trends via his "Wolfe's Den" column. In 2002, he was the launch editor for WindowsforDevices.com, a site aimed at embedded developers. He spent the 1990s at UBM's Electronic Engineering Times, where he broke the nationally known story of Intel's Pentium floating-point division bug in 1994. Alex has appeared as an industry analyst on CNN, CNBC, Fox News, and MSNBC. He's a frequent panelist and moderator at industry conferences and has moved into the analyst realm in the past year, writing research reports on the state of server technology and on business-collaboration (a.k.a. Enterprise 2.0) applications. He holds a Bachelor's degree in electrical engineering from Cooper Union. He can be reached at awolfe58@gmail.com. ![]() Jennifer Zaino is a New York-based freelance writer specializing in business and technology journalism. She has been an executive editor at leading technology publications, including InformationWeek, where she spearheaded an award-winning news section, and Network Computing, where she helped develop online content strategies including review exclusives and analyst reports. Publications and Websites she’s contributed to include RFID Journal, Federal Computer Week, IT Expert Voice, bMighty.com, Smart Enterprise, and SemanticWeb.com. |
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