How RIM's Missing Marketing Came Back to Bite

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 3   Next >   Last >>
cmophil
User Rank
Proponent
Re: Resting on one's laurels
cmophil   4/12/2012 7:43:56 PM
NO RATINGS

I think it's easy to get blindsided when things are going well. The focus can easily be skewed by successes and lead to forgetting what the customer truly wants.

Mitch Wagner
User Rank
Blogger

Barbara - Yes, RIM is hurting, even in government. There is no question about that. 

Barbara Krafte
User Rank
Evangelist

Mitch - A couple of links that put RIM in a more positive light: Sales to US government are up.

·     Feb. 7, 2012  Halliburton Drops BlackBerry for the iPhone- soon to be followed by other large government contractors ? Probably.

·     February 10, 2012  U.S. Government Agency, the NOAA, Drops BlackBerry for iPhone and iPad BlackBerry will continue to be supported through May 12th

·     February 28, 2012  Bureau of Alcohol, Tobacco, and Firearms drops Blackberry. All support dropped at the end of 2012

The tunnel light is going out fast - 2013 should be an interesting year for RIM!

 

Tsipora
User Rank
Proponent

Mitch - I would not say single innovation but definitely most important one. 

 

 

Mitch Wagner
User Rank
Blogger

A couple of links that put RIM in a more positive light:

Sales to US government are up. On the other hand, government is a shrinking sector. 

RIM still has loyalists in the enterprise.

Barbara Krafte
User Rank
Evangelist
Re: Innovation
Barbara Krafte   4/9/2012 6:49:17 PM
NO RATINGS

Mitch - they may not like being reminded of their own mortality, but it's good for them to hear it, and often. Something RIM should have been listening for.

Mitch Wagner
User Rank
Blogger
Re: Innovation
Mitch Wagner   4/9/2012 4:02:30 PM
NO RATINGS

Barbara - Actually, I was a huge fan of DEC in its prime. As you say, they had all the virtues of today's best tech companies: Strong customer focus, focus on innovation, caring for employees.

And I met my wife when she was working at DEC (she did PR, I was a tech journalist).

This discussion reminds me of an anecdote by a writer named John Scalzi. He was brought in to Google to talk about his books, and they gave him a tour of the gourmet cafeteria, concierge services for employees, and so on. He said, "Oh, yeah, I worked at AOL in the 90s; we had that stuff there, too." The Googlers didn't like hearing that; nobody likes being reminded of their own mortality. 

Barbara Krafte
User Rank
Evangelist
NO RATINGS

cmophil - 

Wouldn't want to go to Vegas with them. That was a bad bet. But the fact is, they just got full of themselves and lazy. It's the fastest way to kill a company.

 

Barbara Krafte
User Rank
Evangelist
Re: Innovation
Barbara Krafte   4/9/2012 2:25:59 PM
NO RATINGS

Doesn't sound like you're much of a DEC fan, Mitch! Wang suffered the same lack of vision but a worse demise - bankruptcy.

Funny how in the end DEC was taken out by a PC company? The only winner in the next chapter with HP was Michael Capellas. Never did really understand exactly what HP saw in Compaq - other than to kill the competition by acquiring it.  

 

Mitch Wagner
User Rank
Blogger
Re: Innovation
Mitch Wagner   4/9/2012 11:07:01 AM
NO RATINGS

Barbara Krafte - One of DEC's biggest stumbles was failure to get in on the PC market. Even into the 90s they were lagging. 

Page 1 of 3   Next >   Last >>


More Blogs from Barbara Krafte
A new tech-savvy marketing executive is making the scene, helping organizations deal with the fast-changing, all-digital landscape.
The marketing claims made by healthy pet food brands seem to resonate with buyers, but are they credible?
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(5) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(41) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(12) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(2) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(1) comment
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(2) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (5) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (41) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (12) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (4) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (2) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (1) comment


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (2) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.