10 Tips for Marketing With Pinterest

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 4   Next >   Last >>
Mitch Wagner
User Rank
Blogger
Re: They're buying
Mitch Wagner   4/10/2012 11:21:01 PM
NO RATINGS

Who can resist the siren song of the avocado cuber?

alizasherman
User Rank
Proponent
Re: They're buying
alizasherman   4/10/2012 7:48:54 PM
NO RATINGS

I totally believe people using Pinterest are buying. I'm very close to doing that - and I'm not usually one to buy things I find online. There's an avocado cuber that really looks useful - I put it under my Cool Products to remember how to find it

http://pinterest.com/pin/131167407867264326/

Mitch Wagner
User Rank
Blogger
Mitch Wagner
User Rank
Blogger
Re: Big Appetites
Mitch Wagner   4/2/2012 11:27:25 AM
NO RATINGS

magneticnorth - "Haterest." We'll make a fortune!

magneticnorth
User Rank
Blogger
Re: Big Appetites
magneticnorth   3/31/2012 4:11:11 PM
NO RATINGS

Those "voracious appetites" for pinning made me think of women's appetites for chit-chat. If you really love something, you'll share it, but women do it like mad.

I guess that also goes for the things we hate—if there's ever a site that's the antithesis of Pinterest ("organize and share the things you hate"), it might see some action.

magneticnorth
User Rank
Blogger
"Pin It" buttons
magneticnorth   3/31/2012 3:58:56 PM
NO RATINGS

I don't yet see those "Pin It" buttons in websites, and that makes me curious, as this is the first thing I'd think of doing for almost any brand that has tangible products. Are these buttons less potent than the usual pin, or are websites just not equipped with the button yet?

alizasherman
User Rank
Proponent
Re: Teasers on Pinterest
alizasherman   3/30/2012 11:53:45 AM
NO RATINGS

FSB Associates is a book publicist that features images and cover art from the authors they work with on their Pinterest page - http://pinterest.com/fsbassociates

Mitch Wagner
User Rank
Blogger
More pinterest tips
Mitch Wagner   3/26/2012 11:16:13 AM
NO RATINGS

We have a write-up of the chat with Aliza:

 

Get More From Pinterest Marketing

Pinterest can provide great value to marketers if they're not using it because it's the latest shiny object, but instead fit Pinterest to business goals, said digital strategist Aliza Sherman.

 

Joe Stanganelli
User Rank
Blogger
Re: Teasers on Pinterest
Joe Stanganelli   3/26/2012 10:25:10 AM
NO RATINGS

I can imagine it can also be important for authors selecting an agent by getting a look at how the agent's other clients have their works marketed.  A cover can make or break a book, after all, despite the old adage about judging a book by its cover.

Susan Fourtané
User Rank
Blogger
Re: Teasers on Pinterest
Susan Fourtané   3/26/2012 9:51:37 AM
NO RATINGS

Hi, Joe 

I see. I thought you might know her or something. Yes, that's right, especially because it's quite important visually, in the case of authors. 

-Susan 

Page 1 of 4   Next >   Last >>


More Blogs from Aliza Sherman
Success in social media calls for finding the right people, and here's some advice on how to go about that.
Pinterest is enjoying attention these days, but look before you leap. The site is not for every brand or every marketing campaign.
Monitor, respond, amplify, and lead consumer behavior. We've heard that before.
JCPenney did a much better job of marketing through a storm of criticism than the Komen foundation did.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(4) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(38) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(4) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(5) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(3) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(1) comment
Fonts Mean Brands
Mess with your font at your peril.

3:12

(5) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(0) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(8) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(1) comment
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (4) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (38) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (4) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (3) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (5) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (3) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (1) comment


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (5) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (0) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (8) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (1) comment


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.