Nissan Adding QR Codes on All 2012 Vehicles

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 2   Next >   Last >>
fernandobutton
User Rank
Proponent

Another innovation from Nissan! They were the first to mass produce electric cars and now some new add on features to the 2012 cars. Hopefully it will become standard on upcoming vehicles and CSF OE REPLACEMENT RADIATOR for nissan will reduce the car temperature for optimum performance.

magneticnorth
User Rank
Blogger

I can't imagine compairing EPA ratings for various vehicles on my phone. It's kinda fun to explore options, but I still don't think that I'd be inclined to spend much time with it.

I guess it'll be more relevant to people who are in the market for a new vehicle and will purchase soon. A lot of research goes into choosing vehicles nowadays, and if some app or site makes the process easier, I think customers would spend a great deal of time on it until a choice is made.

magneticnorth
User Rank
Blogger
Re: Nissan QR Codes
magneticnorth   8/30/2011 8:15:34 AM
NO RATINGS

Antone, if I were the customer, I would prefer information, comparison charts and photos. I will not be happy if the QR code took me straight to a video. It would be a nice extra, but I wouldn't spend time waiting for the video to download.

tinym
User Rank
Evangelist
Re: Permanent?
tinym   8/22/2011 7:57:11 PM
NO RATINGS

That was my first thought too. I would want the code to be temporary, like the dealer sticker. I prefer passersby not use a camera near my car. It might be fun to show the QR code to friends and family shortly after purchase. I suspect the novelty would wear away quickly.

nasimson
User Rank
Blogger
user stats
nasimson   8/20/2011 11:10:32 AM
NO RATINGS

> People using Android phones were the leaders at 48 percent,
> followed by Apple iPhone owners, 39 percent,
> and BlackBerry users, 14 percent.

The above stats make sense. HTC and other android phones come with pre-loaded QR scanning app, while for Apple you have to go to appstore to download it, which many people dont bother to.

AntoneG
User Rank
Proponent
Nissan QR Codes
AntoneG   8/19/2011 2:20:54 AM
NO RATINGS

I would have liked to have seen what Nissan delivered through its codes. It's easy to talk video and other extras, but it's a lot harder to make it worth viewing, particularly in a smartphone's mobile browser.

cmophil
User Rank
Proponent
NO RATINGS

Don't worry about the mileage & get the Lambo, you just have to drive less that's all...

Mitch Wagner
User Rank
Blogger

Yeah, y'know, I was going to get a Lamborghini but then I saw the poor fuel economy, and I figured, no, we'll just stick with our Subaru Forester. 

KarlHakkarainen
User Rank
Blogger

When Nissan's social media director says, "If we were going to have to do a certain amount of compliance-related activity, there was an opportunity to turn it into a really big plus," I am suspicious. I can't imagine compairing EPA ratings for various vehicles on my phone. It's kinda fun to explore options, but I still don't think that I'd be inclined to spend much time with it.

Lamborghini EPA rating

Mitch Wagner
User Rank
Blogger
Permanent?
Mitch Wagner   8/18/2011 11:16:21 AM
NO RATINGS

Are these QR codes permanently attached to the car, so passers-by can look up the codes on the street? That would be great marketing for the car company; every car sold would become marketing collateral on wheels. OTOH, consumers might not like it.

Page 1 of 2   Next >   Last >>


leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(6) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(38) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(6) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(7) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(5) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(1) comment
Fonts Mean Brands
Mess with your font at your peril.

3:12

(5) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(0) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(8) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(1) comment
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (6) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (38) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (6) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (5) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (7) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (5) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (1) comment


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (5) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (0) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (8) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (1) comment


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.