Online Video Advertising: Don't Be a Jerk

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Mitch Wagner
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Re: *Re: MISSING THE POINT
Mitch Wagner   12/27/2011 12:05:58 AM
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Hey, that's not a professional athlete, that's Jaime Pressly from "My Name is Earl!"

kicheko
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Re: *Re: MISSING THE POINT
kicheko   12/22/2011 3:29:32 PM
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ha ha, its a sick commercial but it works.

Joe Stanganelli
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Re: *Re: MISSING THE POINT
Joe Stanganelli   12/22/2011 3:22:07 PM
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Here is the ever-so-slightly semi-NSFW link to the video: http://www.youtube.com/watch?v=mPwhMoQBg_8

Apparently, by "several" minutes, I meant 2:46.  Still, much longer than a typical commercial.

Incidentally, note that part of the reason this commercial works is because it is two attractive women discussing the particular subject at hand.

kicheko
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Re: *Re: MISSING THE POINT
kicheko   12/22/2011 12:52:21 PM
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Thats unique. Maybe they were sure it would be that catchy, no wonder they bent the length rules. PS: please share that link...i'm too curious now.

Mitch Wagner
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Re: *Re: MISSING THE POINT
Mitch Wagner   12/22/2011 10:57:50 AM
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Joe, do you have a URL for that video?

Purely in the name of marketing research, of course. 

Joe Stanganelli
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Re: *Re: MISSING THE POINT
Joe Stanganelli   12/22/2011 9:12:20 AM
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FWIW, I did make a mental note to return to the commercial and watch it in its entirety at a later time, because I was genuinely enjoying it (albeit not as much as the show I wanted to watch).

Of course, I more or less forgot about it until now.

kicheko
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Re: *Re: MISSING THE POINT
kicheko   12/22/2011 8:53:56 AM
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Several minutes?....thats a problem right there. Though it was interesting but you ended up leaving. Wonder what happened to brevity, and for an ad brevity means no more than 30 seconds.

Joe Stanganelli
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Re: *Re: MISSING THE POINT
Joe Stanganelli   12/22/2011 6:35:04 AM
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There was one very lengthy Axe online video ad (several minutes long) which was pretty funny, in an amateurish sort of way (targeting their demographic, naturally).  I definitely watched for a few minutes contentedly before I realized that I could skip it.

tinym
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Re: *Re: MISSING THE POINT
tinym   12/19/2011 10:14:48 PM
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Yeah, I wonder how you measure the effectiveness of skpped ads. Unless you're interested in the number of folks uninterested in online ads...

Mitch Wagner
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Re: *Re: MISSING THE POINT
Mitch Wagner   12/19/2011 11:50:12 AM
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kicheko - Good point! Everybody's going to click to skip the ad, especially if the "click to skip" loads while the ad hasn't started yet. 

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