Breaking News: TV Commercials Still Work

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Joe Stanganelli
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*Re: Interactive TV
Joe Stanganelli   12/8/2011 2:25:08 AM
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Oh, snap.

Mitch Wagner
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Re: *Re: Interactive TV
Mitch Wagner   12/7/2011 3:25:35 PM
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Oy. Didn't remember the company name or product, but did remember the bad marketing? That's a bad campaign -- three strikes. 

tinym
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Re: *Re: Interactive TV
tinym   12/7/2011 2:45:20 PM
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The ad wasn't interesting until I heard the AOL keyword bit. I missed the really important info like company name and product.

Mitch Wagner
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Re: Interactive TV
Mitch Wagner   12/7/2011 11:05:37 AM
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tinym - Next time you hear the ad, tell them, "You've got mail! The 1990s wants its marketing campaign back!"

tinym
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Re: Interactive TV
tinym   12/6/2011 10:25:43 PM
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When/if I hear it again I'll let you know who it is. The ad says to go to thier America Online Keyword _____. If only the message were more relevant, memorable, useful... I didn't think AOL sold "keywords" anymore.

Mitch Wagner
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What TV ads are good for?
Mitch Wagner   12/6/2011 11:16:09 AM
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This story which we wrote about here makes the intriguing proposition that Internet advertising is all about the call to action: Buy! Sign up for our mailing list! Download our whitepaper!

And TV ads are all about telling a story that creates an emotional connection with a customer.

Social media advertising, like Facebook, should be good at creating an emotional connection --through social proof. But Facebook hasn't figure out how to get it to work yet. 

Mitch Wagner
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Re: Interactive TV
Mitch Wagner   12/6/2011 11:11:20 AM
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tinym - You heard a current ad using AOL keywords? In 2011? Amazing!

Mitch Wagner
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Re: TV Break
Mitch Wagner   12/6/2011 11:09:30 AM
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anjaya - Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date.

That's one form of advertising. The "buy now!" ads are also legitimate. 

Joe Stanganelli
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*Re: Interactive TV
Joe Stanganelli   12/6/2011 1:51:52 AM
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What was the brand?

tinym
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Re: Interactive TV
tinym   12/5/2011 10:23:14 PM
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I'm revisiting this because I actually heard a commercial telling folks to visit their keyword on AOL. The commercial wasn't memorable except for the keyword bit. Shocking!

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