Fanning Out to Facebook Fans' Friends

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It would be nice if you could group them by category. At least that way, you would know where it would be in relation to the other Pages.

Jude Chao
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Thanks very much for the well wishes! The page's fan list is still quite small, but we're starting to see some upward movement now after a week of fairly intensive outreach to our students and faculty. Now it's up to me to keep that going and engage our fans :)

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I "LIKE" your comment and completely agree. its so terribly annoying to go in search of the fan pages...


Jude - great thoughts.. good luck with the project

User Rank

One my recently-minted gripes is that it's unreasonably hard for me to find the Pages that I've said that I like.

To get to my own Likes, I have to do the following:
  1. In my Profile, click on my Info link.
  2. Scroll to Activities and Interests.
  3. Click on the Show Other Pages link
  4. Click on the More link
  5. Use Ctrl-F to locate the specific page.

Yes, I can also search, but even that can generate a lot of clutter.

I recommend that people bookmark their favorite Facebook Pages in their browser if they want to return regularly.

As far as I can tell, there isn't a way to put my favorite Pages on my home page, information that would be far more useful than the apps I rarely use.

Jude Chao
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"When they extort those 'likes' for an ability to participate in a giveaway, for example, it's like they are buying loyalty, not earning it."

Very well put and my thoughts exactly. I think there are just so many other strategies brands can (and do) use to achieve the same or better results.

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JRvision, exactly! When they extort those 'likes' for an ability to participate in a giveaway, for example, it's like they are buying loyalty, not earning it.

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Similar to a vine
cvargas   8/31/2011 10:28:50 PM

This marketing approach is very similar to that of a vine.  It grows and spreads organically across numerous people in an almost disorganized fashion.  Just as vine does not grow straight but rather spreads in numerous directions with each branch taking its own path and life to itself.

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Nobody likes to be nudged, pushed, or coerced into doing something. The probability of today's "like" being swtiched to an "unlike"shortly thereafter increases greatly ... especially if the incentive to achieve that like is for a contest or some other sort of one-time opportunity only. 





Jude Chao
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Re: Content is king
Jude Chao   8/31/2011 3:35:51 PM

It's an approach that does take a little more effort, but I think it's worth it in the end. One thing I think brands need to keep in mind when using social media as a marketing tool is that the point of social media is that it isn't a traditional marketing tool--it doesn't have to be limited to "the deals we have now" or other actionable messages. Social media's power to really connect and engage consumers is what needs to be exploited, not simple reach alone.

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Content is king
remcip   8/31/2011 3:21:20 PM

I have been following a simular approach as Starbucks and have found that my fans do tend to share rich content posts as long as they have some connection to my brand. We are not yet at 24 million fans but we are working on it.

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