Fanning Out to Facebook Fans' Friends

NO RATINGS
1 saves
View comments: newest first | oldest first | threaded
Page 1 of 2   Next >   Last >>
cmophil
User Rank
Proponent
NO RATINGS

It would be nice if you could group them by category. At least that way, you would know where it would be in relation to the other Pages.

Jude Chao
User Rank
Blogger

Thanks very much for the well wishes! The page's fan list is still quite small, but we're starting to see some upward movement now after a week of fairly intensive outreach to our students and faculty. Now it's up to me to keep that going and engage our fans :)

Weera
User Rank
Proponent
NO RATINGS

I "LIKE" your comment and completely agree. its so terribly annoying to go in search of the fan pages...

 

Jude - great thoughts.. good luck with the project

KarlHakkarainen
User Rank
Blogger

One my recently-minted gripes is that it's unreasonably hard for me to find the Pages that I've said that I like.

To get to my own Likes, I have to do the following:
  1. In my Profile, click on my Info link.
  2. Scroll to Activities and Interests.
  3. Click on the Show Other Pages link
  4. Click on the More link
  5. Use Ctrl-F to locate the specific page.

Yes, I can also search, but even that can generate a lot of clutter.

I recommend that people bookmark their favorite Facebook Pages in their browser if they want to return regularly.

As far as I can tell, there isn't a way to put my favorite Pages on my home page, information that would be far more useful than the apps I rarely use.

Jude Chao
User Rank
Blogger

"When they extort those 'likes' for an ability to participate in a giveaway, for example, it's like they are buying loyalty, not earning it."

Very well put and my thoughts exactly. I think there are just so many other strategies brands can (and do) use to achieve the same or better results.

ivka
User Rank
Evangelist
NO RATINGS

JRvision, exactly! When they extort those 'likes' for an ability to participate in a giveaway, for example, it's like they are buying loyalty, not earning it.

cvargas
User Rank
Blogger
Similar to a vine
cvargas   8/31/2011 10:28:50 PM
NO RATINGS

This marketing approach is very similar to that of a vine.  It grows and spreads organically across numerous people in an almost disorganized fashion.  Just as vine does not grow straight but rather spreads in numerous directions with each branch taking its own path and life to itself.

JRvision
User Rank
Evangelist

Nobody likes to be nudged, pushed, or coerced into doing something. The probability of today's "like" being swtiched to an "unlike"shortly thereafter increases greatly ... especially if the incentive to achieve that like is for a contest or some other sort of one-time opportunity only. 

 

 

 

 

Jude Chao
User Rank
Blogger
Re: Content is king
Jude Chao   8/31/2011 3:35:51 PM
NO RATINGS

It's an approach that does take a little more effort, but I think it's worth it in the end. One thing I think brands need to keep in mind when using social media as a marketing tool is that the point of social media is that it isn't a traditional marketing tool--it doesn't have to be limited to "the deals we have now" or other actionable messages. Social media's power to really connect and engage consumers is what needs to be exploited, not simple reach alone.

remcip
User Rank
Proponent
Content is king
remcip   8/31/2011 3:21:20 PM
NO RATINGS


I have been following a simular approach as Starbucks and have found that my fans do tend to share rich content posts as long as they have some connection to my brand. We are not yet at 24 million fans but we are working on it.


Page 1 of 2   Next >   Last >>


More Blogs from Jude Chao
The venerable publishing company is enthusiastic about rich-media ads as a way to engage with online consumers.
A polling scheme called Poptip enables brands to take the pulse of audiences on any topic at all in no time at all.
Engaging content can do wonders for any brand. Here are some success stories teaching good lessons about how to make content marketing work for you.
Retailers can no longer depend on old-style "lowest price" campaigns the way they once did.
CMOs should take a look at this new site, which invites individuals and businesses to publish "posters" that can entertain, inform, or explicitly sell.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(9) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(7) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(46) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(10) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(15) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(13) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(3) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(2) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(5) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (9) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (7) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (46) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (10) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (15) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (6) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (13) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (3) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (2) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (5) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.