B Corporations Build Brands by Doing Good

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infinity
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Evangelist
Re: Good
infinity   4/16/2012 2:42:31 PM
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@Alice: I, too, would like to work for a company that does good and holds that as a core company value. I really enjoyed this article, Karl. I love that there is a "new, old breed" of companies that wish to do good things. I think society as a whole is a bit fed up with planned obsolesence, profits over quality, and so on. People are bound to become loyal fans of companies which they believe are doing good things and providing good products/services in the  process. Bring on the B Corps! (not to be confused with bee corpse, which is an entirely different thing...)

WaqasAltaf
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Proponent
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It will be a big challenge for B Lab to ensure that corporations and the consumers recognize it as a credible and widely-accepted source. Many corporations are already making a lot of noise over corporate social responsibility and they might not accept B Lab as an added burden over them.

If it gets recognition, it can surely do a lot of good to the society and bring some ethics in the corporate culture esp when they advertise falsehood through their ads.

AliceAMM
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Proponent
Good
AliceAMM   4/16/2012 12:20:45 PM
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You can do well while doing good.

Love this. Sounds like this is the type of company that I, personally, would like to work for.

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