New Internet Domains Deadline Looms

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smkinoshita   4/10/2012 10:41:58 AM

@tinym - I think the generic generic TLDs (so to speak) would be useful in a world where short, human-readable URLs are important: In social networks, email signatures, and newspapers and magazines.

To counter-point:

Mobile has many other options to skip past the URL; check-ins with links and QR codes (which takes the user to a mobile version of the site, even better!).

Email signatures have no need for special URL's as they're either hyper-links or a simple matter of copy-and-paste.

Newspapers and magazines needn't concern themselves much with the URL either as it's simply a matter of punching the subject or key words into a search engine.

We have so many other options available, the new domains just seem a waste of money.

Mitch Wagner
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Mitch Wagner   4/9/2012 4:20:54 PM

@tinym - I think the generic generic TLDs (so to speak) would be useful in a world where short, human-readable URLs are important: In social networks, email signatures, and newspapers and magazines. 

I was actually thinking about this in regard to my own personal site. I have as a business-card site; it has a bit of biographical information, links to The CMO Site and my social media. 

Maybe one day somebody will start registering common last names as gTLDs. Then (if I move faster than the other Mitch Wagners) I could be just mitch.wagner on the Internet. That would be more elegant than 

I have an infrequently updated personal blog. Now it's at would be more elegant. 

Similarly, I sell ebooks (well, one ebook so far). Right now it's at, but mitchwagner.books would, again, be a bit more elegant. 

These are small changes. But that .com suffix is basically four wasted characters; anything that can be done to actually make the TLD even minimally useful is a step forward. 

I have not yet thought this through to how generic generic TLDs would apply to large brands. 

One problem to be faced: Previous recent attempts at gTLDs, like .info, have become disreputable. How to avoid the same problem with the new batch. 

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tinym   4/9/2012 11:07:45 AM

I'm far less interested in the generic branded domains.  I don't know if I want to keep track of .blog .book .app.  One thing is certain with these changes, search will become really important to find exactly the right site...

Mitch Wagner
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Mitch Wagner   4/9/2012 10:57:10 AM

I'm starting to come around to the notion that the new gTLDs are a good idea -- for companies that have large enough marketing budgets that the $180,000 pricetag is small change. If a company has thousands of domains already, this is a way to make sense of them.

I'm also interested in the plain-English non-branded gTLDs that will emerge. Might we see gTLDs like .blog and .books?

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tinym   4/9/2012 7:38:17 AM

I agree with Karl that many users take advantage of Google search for a domain without knowing they can simply type it in the address bar. I think users will be mostly unaffected at least until they notice these new formats.

I think they're a silly idea (and overpriced) but I may be eating my words in a year or so after they become commonplace.

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Ryck - there's been a lot of discussion, too much, perhaps, about how the user experience is going to work. Here are a couple of thoughts:

Google Chrome already bundles search directly into the address bar. So, typing hitachi into the address bar will bring you to a search for the most prominent domain name, be that or (for its biomedical products).

Other browsers have tweaks and extensions that provide this same feature. I believe that we'll be seeing this more and more, such that remembering a URL will no longer be a requirement to use the web. I spend a fair amount of time training people on various computer-related topics. A significant number of people will go to Google and type into the search box. 

So, why the new domains if it doesn't matter to end-users? There's a political discussion that I'll leave aside for now. The new TLDs provide better brand control overall, allowing companies to occupy both namespaces and mindspaces at the same time. 

By the way, Ad Age reports that Pepsi has decided to bail on .pepsi, with no reason given. They further report that Google is jumping in, Facebook is not.

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Ryck   4/9/2012 6:46:02 AM

Karl, the debate on the new gTLD is interesting, but has anyone looked at the impact to the average Internet user?  Maybe I'm missing something, but there is a learning curve for the user that may be a little more difficult to climb.  For example, will it be .GE or .GeneralElectric, or .Pepsi or .Pepsico.  Potentially, it may be both.  Even if we have the suffix correct, will we be bounced if the complete URL is incorrect:  diapers.P&G or diaper.P&G?  I wonder if anyone has any insights into how this will affect a user trying to go directly to a site.

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