GOP Fumbles Social Media

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 4   Next >   Last >>
Joe Stanganelli
User Rank
Blogger
Re: All But One ...
Joe Stanganelli   2/2/2012 5:46:08 PM
NO RATINGS

Mitch: I find I have more success finding data with Googles.

Mitch Wagner
User Rank
Blogger
Re: All But One ...
Mitch Wagner   2/2/2012 10:23:16 AM
NO RATINGS

The datum is elusive. You have to be extremely quiet and use infrared goggles.

JRvision
User Rank
Evangelist
Re: All But One ...
JRvision   2/2/2012 7:59:44 AM
NO RATINGS

@Joe--I agree that gathering likes alone is not really significant, as getting like-minded people already committed to a candidate is not the same as broadcasting a message that attracts and reaches more folk to vote their way.  

 

 

Joe Stanganelli
User Rank
Blogger
Re: All But One ...
Joe Stanganelli   2/1/2012 8:37:32 PM
NO RATINGS

While I tend to be purist about verb conjugation with "data," I'm not sure one way or the other if I've ever observed a lone datum all by itself.

KarlHakkarainen
User Rank
Blogger
Re: All But One ...
KarlHakkarainen   2/1/2012 8:28:30 PM
NO RATINGS

Joe - good points about Likes != votes. There is date (there are data?) that describe(s)conversion rates for tweets and Likes.

<mode="language rant">Aside: yes, I took high school Latin and know that data is a plural word, just like media. I also know that the Vandals sacked Rome. </mode>

To my knowledge, we don't have similar analytics for voters. The national committees might have teams researching this. I would love to find some reports on this.

Joe Stanganelli
User Rank
Blogger
Re: All But One ...
Joe Stanganelli   2/1/2012 8:16:47 PM
NO RATINGS

It's actually little surprise Ron Paul seems to have attracted such a strong social media following.  The Tea Party (of which many Libertarians and conservatives consider Ron Paul the grandfather), as a grassroots movement, really began to overtake the Democratic party (despite Obama's superior wielding of it in 2008) in terms of social media engagement and efficacy in 2009 -- among more than just the younger generations.  Indeed, early Tea Party protests and other events were organized via Twitter (often using the #tcot hashtag) and other social media.  At the time, political pundits -- who had social media pegged as a young liberal hipster thing -- commented in surprise at how well factions of the GOP were mobilizing online.

Joe Stanganelli
User Rank
Blogger
Re: All But One ...
Joe Stanganelli   2/1/2012 8:11:37 PM
NO RATINGS

Just goes to show that Likes and Follows to NOT equal votes (or, necessarily, any ROI whatsoever).

That's not to say that Ron Paul's campaign has not been helped by his social media efforts, but the "Whose is bigger?" talk about numbers of Likes and Followers is overrated and not very useful -- both in this case and in almost every marketing effort.

Joe Stanganelli
User Rank
Blogger
Square
Joe Stanganelli   2/1/2012 8:08:33 PM
NO RATINGS

For what it's worth, Romney seems to be the only Republican candidate who has employed Square, an iOS app for funding.  (Obama's campaign, meanwhile, not only uses it, but is coming out with its own special Square-based app.)

Page 1 of 4   Next >   Last >>


More Blogs from Karl Hakkarainen
Apple's decision to turn its back on a popular eco-certification program is a surprising misstep for such a master of marketing.
The midmarket mass retailer reckoned it could remake its image, but early returns show customers are not so impressed.
The beleaguered organization, criticized for its handling of the rollout of new generic Top Level Domains (gTLDs), named new leadership Friday.
ICANN describes how trademark holders can protect themselves.
Applicants now have until May 30 to apply for one of the new generic Top Level Domains (gTLDs).
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(8) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(46) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(10) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(15) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(13) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(3) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(2) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(5) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (8) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (46) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (10) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (15) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (6) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (13) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (3) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (2) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (5) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.