Get Out the Brass Polish, Steampunk Ahead: IBM

View comments: newest first | oldest first | threaded
Page 1 of 4   Next >   Last >>
User Rank
Re: Pssst ... Spread the Word
bradhaddon234   11/28/2015 7:54:55 AM

i was simply skimming along and happened upon your web journal. simply needed to say great online journal and this article truly helped me. echnology news

User Rank
facebook likes
sirking   10/21/2015 3:41:32 AM

Thanks for your information, it was really very helpfull..


free facebook likes

free youtube views

User Rank
Re: Pssst ... Spread the Word
bradhaddon234   10/10/2015 9:06:00 AM

You've got some interesting points in this article. I would have never considered any of these if I didn't come across this. Thanks!. 
free twitter followers instantly
free youtube subscribers

Alan A. Reiter
User Rank

Hi John,

I assume IBM is using its Social Sentiment Index to try to predict what's next, but I'm sure, as you note, that the algorithms require certain types and levels of data before reaching any conclusion.

User Rank
Re: Pssst ... Spread the Word
Ariella   2/11/2013 2:00:57 PM

@Alan you're right, those accessories would give him a lot more charm. 

User Rank
Re: Pssst ... Spread the Word
JohnVerity   2/11/2013 11:20:53 AM

I would like to know what's next, after steampunk. I wonder why IBM cannot figure that one out. There may have to be some minimum level of chatter before its sensors pick up anything interesting.

Alan A. Reiter
User Rank

Hi AliceAMM,

That's great. I'm glad you're having fun learning about steampunk. But will it become a big deal for mainstream consumers? That's the question. We'll know if IBM is correct by the end of this year or next.

User Rank
Re: Pssst ... Spread the Word
AliceAMM   2/7/2013 1:05:33 PM

On Pinterest >

On Twitter (one of many) >

On Facebook (one of many) >


Such an education just looking around.

Alan A. Reiter
User Rank

Hi Ariella,

That's great. I haven't read comic books since elementary school -- PSA or otherwise -- although I've read a few graphic novels (The Watchmen, V for Vendetta).

Perhaps Spider-Man's Dr. Octopus villian could be considered somewhat steampunk because of the mechanical tentacles....although he doesn't wear a spiffy double-breasted vest or top hat!

Page 1 of 4   Next >   Last >>

More Blogs from Alan Reiter
There are a variety of ways online retailers can better appeal to customers, especially if they're required to start collecting sales tax.
The smartphone maker is scrambling to reinvent itself, its phones, and its image. A multi-pronged marketing effort should help.
The computer giant has some thoughts about how social media technologies can help companies, internally and externally.
A global survey of CMOs reveals a surprising lack of technical savvy and understanding of social media's benefits.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.


(153) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing


(54) comments
Social Media Resolutions
Ideas for social media marketing in 2012.


(94) comments
My Viral Tweet
What marketers can learn from a tweet.


(18) comments
Trikkes & Marketing
Retailers face three options in 2012.


(50) comments
Mobile Marketing Is Hard
Meet's Price Check app.


(21) comments
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.


(13) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.


(20) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...


(26) comments
Twitter Upgrades
Twitter is now more useful for brands.


(23) comments
Fonts Mean Brands
Mess with your font at your peril.


(22) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...


(19) comments
Behavioral Ads
Marketers are losing on behavioral advertising.


(28) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...


(40) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (153) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (54) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (94) comments

Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (18) comments

What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (50) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (25) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (21) comments's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (13) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (20) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (26) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (23) comments

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (22) comments

Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (19) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (28) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (40) comments

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.