What’s a Media Company? Hard to Tell

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Mitch Wagner
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Re: Are brands harmed?
Mitch Wagner   9/8/2011 2:33:48 PM

Ryck - "... someone will step up... "

How will that business model be funded?

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Re: Are brands harmed?
Ryck   9/8/2011 11:41:36 AM

With the way that everyone can now have a voice, someone will step up to be the impartial, objective voice, one that offers a balanced view of a technology or perspective.  Aside from that, you may need to sift through all the competing views and decipher what is true.

Paul Gillin
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Re: Are brands harmed?
Paul Gillin   9/8/2011 10:42:04 AM

I think there will still be objective voices out there. We're in a trough right now because the traditional media model is being rethought, but new outlets like Politica and Pro Publica give me hope that traditional journalism will be sustained, although probably not in as robust a form as we've seen in the past.

Mitch Wagner
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Are brands harmed?
Mitch Wagner   9/8/2011 10:23:07 AM

Are brands harmed by the loss of an objective voice reporting on their work?

Used to be brands could go to an objective journalist for validation. Now, it seems everybody has a stake in an article. Where to go for validation now?

Paul Gillin
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Re: Take our stuff, please!
Paul Gillin   9/8/2011 10:05:16 AM

"I think the only difference between a media company and a hobbyist is how seriously one takes one's work."

Well said! Silicon Valley Watcher Tom Foremski actually started a site called Every Company Is a Media Company a couple of years ago, although he hasn't kept it up. the Internet has erased the traditional barriers to entry, making it possible for anyone to be the media. As messages continue to decline ineffectiveness, this will become the principal way businesses reach their constituents.

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Take our stuff, please!
smkinoshita   9/8/2011 9:51:24 AM

Sounds like corporate's learned that if it's not worth stealing, it's not worth anything, but if it can't be stolen it doesn't go anywhere.  Pity some other media companies still haven't learned that.

"What's a media company?" is an interesting question though... with the tools available to us and the ease in which we can share our opinions and knowledge, I think the only difference between a media company and a hobbyist is how seriously one takes one's work.

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Microsoft too
kdawson   9/8/2011 9:44:10 AM

Microsoft is doing something similar with its Microsoft News Center. Its head, Owen Linderholm, spoke at the Ad Age Digital conference a few months back and I had a chance to talk with him there. After years at Byte, PC World, Infoworld, etc., Linderholm went corporate in 2002. An early canary for the trend you're describing.

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