When Scandal Erupted on YouTube, McDonald's Tweeted Back

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Re: McDonalds
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Re: McDonalds
Mitch Wagner   5/23/2011 6:11:35 PM
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smkinoshita - Letting the victim decide whether to terminate the employee sounds great at first, but it adds complications to a time in her life which is already very difficult. Better for McDonald's to approach her discreetly about helping her out, but otherwise leave her alone. 

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Re: McDonalds
smkinoshita   5/23/2011 3:08:30 PM
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Two points here:

1.  How long will people remember or act?

The general public has a notoriously short attention span.  No matter what McDonald's does, people are going to forget and it won't change the eating habits of the majority of their customers.  

2.  What would the "Right thing" be?

Actually I think the "Right thing" would have been to make the employee who taped it, and those involved in the beating, publicaly apologize on YouTube.  Then attend classes to educate themselves on what it's like.  

And then, when all is said and done, allow the victim to decide whether or not to forgive those involved.  If the victim chose to forgive, the employee would be allowed to retain employment... if not, termination.  This way, the full consequences of actions can be shown to the public and regardless lessons will have been learned.  This publicly visible & truly transparent corrective behaviour would act as its own corrective PR.

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Re: McDonalds repsonse
Mitch Wagner   5/23/2011 10:23:23 AM
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anjaya - I don't know that having a code of conduct would have made any difference in this case. 

If a person witnesses an assault, and that person's reaction is to video it and post the video to YouTube for entertainment, that person is seriously broken, beyond the ability of corporate codes of conduct to repair. 

OTOH, a code of conduct could help keep the merely clueless on the straight and narrow, and sends a message to potential victims of harassment that the company doesn't tolerate persecution. So to that extent it's helpful. 

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Re: McDonalds repsonse
anjaya   5/22/2011 12:36:37 PM
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I agree with you, Mitch. If not legally, ethically they should be responsible and least they can do is reach out to the victim. That will show that actions speak louder than words. (For their response on twitter “We are shocked by the video from a Baltimore restaurant showing an assault. This incident is unacceptable, disturbing and troubling.")


This will be a good lesson for the other corporates as well on the damage that could cause with regard to employees' unethical behavior. What I believe is that all companies should have a strict code of conduct on discrimination.

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