Farmers Insurance Does Facebook Marketing With a Local Touch

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bradhaddon234
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bradhaddon234
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Re: Interesting...
bradhaddon234   10/5/2015 6:50:36 AM
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sirking
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sirking
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sirking
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David Carr
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Re: Interesting...
David Carr   3/29/2011 8:38:33 AM
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Hearsay founder Clara Shih's book The Facebook Era is also worth a read. Shows some of the thinking that went into the product

alvanbenschoten
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Re: Interesting...
alvanbenschoten   3/29/2011 6:48:11 AM
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Mitch - "As little as possible. *rimshot*"

<groan>

Seriously...I think what Farmer's is trying to do makes a lot of sense and is what I really thought social media should be about - a way to put a local spin on national/global companies and/or issues. For example, we all watch the news, but more often than not, we all wonder how it affects our local area or community. By this national company giving local agents a way to communicate with customers (and potential customers) on a broad scale, I think it the long run it will definitely work in their favor.

I also hadn't heard of Hearsay before, but I will definitely check it out!

magneticnorth
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Good for retail
magneticnorth   3/29/2011 4:51:26 AM
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This is great news for digital marketers in the retail industry. Personal relationships with customers are in the store personnel's turf, but it's just too risky to have them represent your brand entirely. Hearsay will allow those personal relationships thrive online while minimizing risks on the brand as a whole.

Mitch Wagner
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Re: Interesting...
Mitch Wagner   3/28/2011 1:15:09 PM
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Ken Lonyai - I guess you guys don't hang out in NJ. 

As little as possible. *rimshot*

 

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