How Not to Lose Your Social Media Following

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smkinoshita
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Re: Worth the while
smkinoshita   4/12/2012 11:24:00 AM
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@AliceAMM:  The "Customer of the Week" is the single most effective promotion tool we've ever done.  It's not easy of course; if people don't talk then I can't nominate them, but all it requires is a little engagement to get things moving.

Overall it appears more effective on Twitter than Facebook though.

AliceAMM
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Re: Worth the while
AliceAMM   4/12/2012 11:17:21 AM
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I offered people coupons or discounts then I would be encouraging a mercenary relationship and they would expect it every time. Instead, I created a program where I would reward any kindness shown to Los Comales by picking people to be "Customer of the Week." I put their avatar on a coupon, their favorite dish becomes the special of the week, and they are invited to get a complimentary dessert. In order to get love, I show love first.

Great approach. Don't know many that don't like being truly appreciated. the Los Comales promotion would certainly get me to go in more often. A coupon is nice, but that would make me go in with the coupon, but not so much without it. Coupons definitely have their value and their place, but for the long term, this Customer of the Week opportunity is great.

smkinoshita
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Re: Worth the while
smkinoshita   4/12/2012 10:59:54 AM
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@WaqasAltafExactly!  I think part of the problem here is that marketers forget to think like their target market.  It's not an issue unique to marketers of course -- this is the mode I imagine most people operate in -- but it's a problem for marketers to think this way.

Consider it's a very basic element of marketing as well, I think it's proof positive that real marketing isn't just "alcohol and guessing" as Dilbert likes to put it.  Real marketing is just a difficult skill to master.

WaqasAltaf
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Worth the while
WaqasAltaf   4/12/2012 10:51:35 AM
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That reminds me. I frequently see an advertisement of my telecommunication service provider on my social network that says "our outlets will open on Sunday in this and this area". Now that is exactly what is called here in the blog "not worth the while". Why on earth would I care whether an outlet is open in a particular area. Afterall how often does a man visit his service providers' outlet. Such basics shouldnt be taught specially to people with marketing background. Or may be the service provider isnt professional enough to hire people who have the right marketing background and the basic ability to grasp that how intolerant human reactions can be to unwanted marketing. 

Instead I would love to hear "you can make free calls to one number of your choice this Sunday". Now that is what which would make me think that subscribing to the feeds was worth the while. 

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