How Not to Lose Your Social Media Following

View comments: newest first | oldest first | threaded
<< First   < Prev   Page 2 of 2
User Rank
Re: Worth the while
smkinoshita   4/12/2012 11:24:00 AM

@AliceAMM:  The "Customer of the Week" is the single most effective promotion tool we've ever done.  It's not easy of course; if people don't talk then I can't nominate them, but all it requires is a little engagement to get things moving.

Overall it appears more effective on Twitter than Facebook though.

User Rank
Re: Worth the while
AliceAMM   4/12/2012 11:17:21 AM

I offered people coupons or discounts then I would be encouraging a mercenary relationship and they would expect it every time. Instead, I created a program where I would reward any kindness shown to Los Comales by picking people to be "Customer of the Week." I put their avatar on a coupon, their favorite dish becomes the special of the week, and they are invited to get a complimentary dessert. In order to get love, I show love first.

Great approach. Don't know many that don't like being truly appreciated. the Los Comales promotion would certainly get me to go in more often. A coupon is nice, but that would make me go in with the coupon, but not so much without it. Coupons definitely have their value and their place, but for the long term, this Customer of the Week opportunity is great.

User Rank
Re: Worth the while
smkinoshita   4/12/2012 10:59:54 AM

@WaqasAltafExactly!  I think part of the problem here is that marketers forget to think like their target market.  It's not an issue unique to marketers of course -- this is the mode I imagine most people operate in -- but it's a problem for marketers to think this way.

Consider it's a very basic element of marketing as well, I think it's proof positive that real marketing isn't just "alcohol and guessing" as Dilbert likes to put it.  Real marketing is just a difficult skill to master.

User Rank
Worth the while
WaqasAltaf   4/12/2012 10:51:35 AM

That reminds me. I frequently see an advertisement of my telecommunication service provider on my social network that says "our outlets will open on Sunday in this and this area". Now that is exactly what is called here in the blog "not worth the while". Why on earth would I care whether an outlet is open in a particular area. Afterall how often does a man visit his service providers' outlet. Such basics shouldnt be taught specially to people with marketing background. Or may be the service provider isnt professional enough to hire people who have the right marketing background and the basic ability to grasp that how intolerant human reactions can be to unwanted marketing. 

Instead I would love to hear "you can make free calls to one number of your choice this Sunday". Now that is what which would make me think that subscribing to the feeds was worth the while. 

<< First   < Prev   Page 2 of 2

More Blogs from Scott Kinoshita
Here are some ideas for making sure pranksters and hackers can't hijack the next social media campaign your brand runs.
Some lessons in how to keep engagements with social media on track and more or less trouble-free.
Embedding content with carefully-crafted hyperlinks can help marketers find and determine their audience's interests and thinking.
There are three things the CMO needs to know when it comes to the basics of success in social media.
Story-telling, an ancient art, can be a key ingredient in the very modern business of content marketing.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.


(415) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing


(123) comments
Social Media Resolutions
Ideas for social media marketing in 2012.


(111) comments
My Viral Tweet
What marketers can learn from a tweet.


(28) comments
Trikkes & Marketing
Retailers face three options in 2012.


(133) comments
Mobile Marketing Is Hard
Meet's Price Check app.


(67) comments
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.


(30) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.


(95) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...


(35) comments
Twitter Upgrades
Twitter is now more useful for brands.


(57) comments
Fonts Mean Brands
Mess with your font at your peril.


(71) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...


(94) comments
Behavioral Ads
Marketers are losing on behavioral advertising.


(80) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...


(173) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (415) comments

How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (123) comments

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (111) comments

Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (28) comments

What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (133) comments

Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (80) comments

IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (67) comments's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (30) comments

As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (95) comments

Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (35) comments

Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (57) comments

Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (71) comments

Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (94) comments

CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (80) comments

Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (173) comments

"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.