Traditional Auto Marketing Runs Into a Millennial Ditch

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cmophil
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I'll check it out. If you find yours, I'd like to compare as well. THanks.

Barbara Krafte
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Evangelist

There's tons of information.  Google it and you're bound to come up with a handful.  I'll take a look and if I bookmarked the links I'll post them.

Barbara Krafte
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Mitch Wagner
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Barbara Krafte - a 1959 pink Cadillac Sedan DeVille with power windows

That's timeless!

cmophil
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Proponent

Really. I'm surprised at the mass exodus. Are there numbers on that?

Barbara Krafte
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Evangelist

Or, perhaps given that Millennial demographics show 60% and 40% female to male respectively, and currently almost 85% of all purchases are made by women, or the fact that that page out of the GoDaddy book drove away their own customers en masse (both female and male) - that might not be the best strategy to target the upwards of 80 million Millennials.

 

 

cmophil
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Proponent

Maybe the car manufacturers should borrow a page out of GoDaddy's book and get <enter manufacturer name here> Girls and create that type of sexy vibe...?

nasimson
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Blogger

Well said, Barbara. There are still cars which stand out and make a lot of people dream of having them, even if they achieve it by the time they're 40!

nasimson
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Re: Eating? Napping?
nasimson   12/16/2011 2:51:29 PM
NO RATINGS

It's true the auto culture has changed with changing social roles, changing lifetstyles and changing economy. There's more inclination towards technological accessories in cars. Needs might have become more practical too. But where "social status" is deemed important, cars are still considered a tool to win "praise".

kdawson
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NO RATINGS

There, you go, that was half a blog post right there.

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