Politics, Twitter & the Lessons for Marketers

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ivka
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Evangelist
Re: Twitter
ivka   7/31/2011 4:28:01 PM
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cmophil,

A great point. The 140-character limit will probably make even politicians say something sensible in a relatively short way.

kdawson
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Blogger
Re: Control
kdawson   7/31/2011 3:58:09 PM
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Alice — welcome to the site! Everything you say is true, and the social media add a larger twist to the old wisdom. There are many more of those formerly known as the audience in the social networks than there are of you — brand spokespersons. Instead of marketers speaking and everyone else listening (or ignoring), now everyone speaks. And marketes don't have a privileged place in social network. At best, they are co-equal citizens. Saying that you no longer control the message in social media is a simle mathematical truism.

AliceAMM
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Proponent
Control
AliceAMM   7/31/2011 3:23:19 PM
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You write: "In the social media, you can't pretend to control your message."

This is such an old adage about the written word, but it's being refreshed where tweets and public postings are concerned.

When email was the flavor of the day, I remember teaching new users to this "instant" form of communication that once you put something in writing and hit send, it is open to interpretation from the recipient. There's no body language or voice inflections to help interpret the message. Seriously, an emoticon just doesn't do it.

It seems almost delusional to me that anyone could think otherwise. It's even more important with a tweet than with email to really think first, then write, then reread ... then send. Once a message is sent, it's out there and open to interpretation ... or misinterpretation ... however the wind blows.

cmophil
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Proponent
Re: Twitter
cmophil   7/30/2011 9:43:54 AM
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I think that actually is better. You get more out of less. We all know that politicians can drag out a simple message into a 15 minutes of gab.

anjaya
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Proponent
Re: Twitter
anjaya   7/30/2011 4:08:23 AM
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Twitter makes politicians seem more accessible. To matter, it needs to change their behaviour. That makes it much easier for voters to reach politicians and for politicians to react to them. Tweets will have a bearing on politician's public image too, and at the same time, tweets can help to reach out to the urban, Internet-speaking crowd better than any other public platform.

kdawson
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Blogger
Re: Twitter
kdawson   7/26/2011 8:19:21 PM
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Every rule has an exception -- except this one. Of course it's possible to squeeze real content into 140 characters. (Count the characters.)

Mitch Wagner
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Blogger
Re: Twitter
Mitch Wagner   7/26/2011 8:10:34 PM
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Twitter can't be about content? How about this?

hms022001
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Evangelist
Twitter
hms022001   7/26/2011 11:40:55 AM
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Even at 140, tweets should have value.  At least as a cursor to your website/bog/white paper.   Based on the study in this article, the tone and nature of the tweet has the impact not the information.  IE. Presidential live tweet; the use of profanity.  If Jeff Jarvis would have used #washingtonwaste or some other less provocative tag would it have the same activity? Probably not. 


kdawson
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Blogger
Re: Twitter
kdawson   7/26/2011 10:58:48 AM
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Oh, Twitter can't be about content, not 140 characters at a time. That's for Websites, blogs, white papers, etc.

Mitch Wagner
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Blogger
Re: Twitter
Mitch Wagner   7/26/2011 10:58:43 AM
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hms022001 - Interesting. What do you mean about content and its value going out the window?

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