Google Spreads +1 Buttons, Twitter Improves Search

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Mitch Wagner
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Re: It's a start
Mitch Wagner   6/3/2011 10:11:59 AM
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@kdawson - I don't think Google is ever going to get Facebook to agree to open up its data.

You're probably right. These kinds of industry wars get deeply entrenched in corporate culture. Facebook sees Google as the enemy, although I'm not sure the feeling is reciprocated. Google seems focused on Microsoft as the enemy. That could change, though. 

On the other hand, history is not destiny. Just because industry wars were a fixture of the technology industry in the 90s and 00s doesn't mean it has to be that way between Google and Facebook, if they can see a business reason to cooperate. 

 

Twitter, Flickr, and Quora have all been mentioned as being in the works. Their APIs are open so Google doesn't need permission; but working with the companies would allow a deeper integration.

Those are also niche products -- even Twitter, although Twitter is admittedly a pretty big niche. Tumblr would be a good add, it's growing fast. 

 

kdawson
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Re: Who invented +1?
kdawson   6/3/2011 6:46:09 AM
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 it's much older than that

Well I'll be. Guess it was my interpretation that Slashdot invented the term. I wasn't in the IRC or BBS scene in the 80s; probably Rob Malda was. I think it's likely that it was Slashdot's use of the term that gave it wider currency and put it into the greater Net's vocabulary.

hms022001
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re: It's a start
hms022001   6/3/2011 6:21:50 AM
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That's SEO through SMO.  

magneticnorth
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Re: It's a start
magneticnorth   6/3/2011 12:30:16 AM
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I think what'll make it big is plain to see: SEO.

kdawson
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Re: It's a start
kdawson   6/2/2011 2:33:52 PM
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I don't think Google is ever going to get Facebook to agree to open up its data.

Twitter, Flickr, and Quora have all been mentioned as being in the works. Their APIs are open so Google doesn't need permission; but working with the companies would allow a deeper integration.

Google Buzz still exists. Nobody goes there. The buzzing has died down to near silence, you might say.

Mitch Wagner
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Who invented +1?
Mitch Wagner   6/2/2011 2:32:01 PM
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Keith, I remember you said Slashdot invented +1. Alas, according to Boing Boing it's much older than that, dating back to BBSes and IRC in the 80s. boingboing.net/2011/06/01/google-launches-1-fe.html

Mitch Wagner
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It's a start
Mitch Wagner   6/2/2011 2:28:49 PM
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Looking at the list of places where Google builds social circles from, I'm not seeing a lot there that has huge penetration. Gmail is the one exception - Gmail is huge - but it's not then biggest webmail provider. I believe it trails Yahoo and Microsoft (though I'm not sure and typing on an iPad as I am it's not convenient to look up - can someone check me on that?) The other signals are niche players. (Buzz? Is that still a thing?) Google is going to have to pick up some bigger partners to make +1 useful. Twitter would be good. Facebook would be better, if Google can get past the rivalry. The question is, what would be in it for Facebook?

JRvision
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There is definitely a movement under way. However, since the end result of these ventures is a better online experience for all, this is somewhat of a "March" madness. The games have begun. 

Except for Facebook, at least everyone is permitted in the pool. 



kdawson
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It's the trend we've been seeing for at least a couple of years now. It's broadening and accelerating. Marketers with vision have been talking about the empowered consumer for some time. Companies that haven't yet gotten the message will get it, in some cases in painful ways.

hms022001
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The Google +1, Twiiter improvements and Bing and MS changes to searches discussed last week; all placing more emphasis on social media.  The consumer is empowered!  The ability by the consumer, to impact A sale plus future sales and the reputation of the business is now at hand.   



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