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scalett
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Proponent
Re: Depends on the industry
scalett   5/15/2015 8:41:20 AM
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hms022001
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Evangelist
Healthcare
hms022001   5/16/2011 11:32:37 AM
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Mitch  the issues vary pending whether the client is a DR, healthcare facility or a B2B vendor selling to the Dr's or healthcare facility.    We also represent several financial services firms whom have yet another set of regulation.  

These regulations are prevalent throughout these industries and are incorporated within business policy. Incorporating or better embracing the regulation into your social media strategy works best.

Mitch Wagner
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Blogger
Re: Healthcare
Mitch Wagner   5/16/2011 11:09:36 AM
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hms022001 - Interesting. What regulatlory issues do your healthcare provider clients face in implementing social media? Are they difficult to overcome?

hms022001
User Rank
Evangelist
Healthcare
hms022001   5/16/2011 9:54:01 AM
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Dawn, the industry is immaterial.  Either the business understand the benefits to social media and implement its use within the business or the business has some underlying reason not to implement social media.  Our client list includes multiple healthcare facilities and practices; doctors; veterinary; dentists; electronic medical/health records software firms; medical equipment sales and other medical related businesses.  Those who have predetermined attitudes towards social media may never understand the impact until its to late.  

Mitch Wagner
User Rank
Blogger
Re: Depends on the industry
Mitch Wagner   5/12/2011 10:42:36 PM
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Dawn, yes, healthcare companies face a host of regulatory issues that make social media use difficult. 

Dwhite706
User Rank
Proponent
Depends on the industry
Dwhite706   5/12/2011 10:19:07 PM
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I think if you break these results out by industry, you will find the numbers break out significanlty different based on what type of industry is doing the marketing.  I am consulting for a Healthcare company that would not use Facebook or email as a primary marketing sorce primarily because consumers who are concerned about their medications costs, delivery mechanism and affectiveness will probably not use either as their sorce of primary information.  They may use these sources to perfomr research, but not to transact



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