Why Google+ Is the Best Thing That Happened to My Career

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Mitch Wagner
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Mike did it to me again
Mitch Wagner   3/15/2012 1:55:51 PM
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Every time he writes for us or does a live chat about Google+, he pulls me deeper in. 

A few months after Google+ came out, I'd just about abandoned it, but Mike pulled me back in. 

After editing this article, I decided to adopt Mike's Google+ Diet. 

Only I can't walk away from all other social media entirely -- for one thing, my job here won't allow it. 

So instead, I'm adopting a Google+ First plan. 

The CMO Site will remain active on Twitter, LinkedIn, Facebook, and Google+ like before. 

But for my personal social media, everything goes on Google+ first, and then I use automated tools to mirror content to Facebook and Twitter. I'm going to stop posting to Instagram and Flickr (although I'll continue to consume Instagram -- I like it). And I'm still reading Facebook and Twitter. 

Google+ First will last as long as it works for me. So far, it's been about 14 hours and I like it. 

infinity
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Re: Mike did it to me again
infinity   3/15/2012 3:42:48 PM
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I haven't yet used google+ because I'd thought of it as yet another social network to engage, but this article may make me think otherwise. I'd love to work as just an idea/opinion writer because, well, I have more ideas than I know what to do with and I am a writer first and foremost. I'd never really turned opinions/ideas into much of a marketable freelance skill, however, though it has served my many employers well. :)

Pehaps the g+ needs another look. 

cmophil
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Re: Mike did it to me again
cmophil   3/15/2012 8:33:37 PM
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Sounds like another door has opened...

But Goog+ has it's subtle and more apparent differences with the other SNs. The subscriber rate might not be as big but in my opinion, all it would take is the right integration and it may explode.

tinym
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Re: Mike did it to me again
tinym   3/15/2012 11:02:10 PM
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I knew you'd come around. Mike's been on TWiT many times now since adopting the G+ diet. Have to seen/heard the shows? I don't know if you're already a Leo Laporte fan or not.

Have you read about Trey Ratcliff's success on Google Plus? He was already kind of a big deal online but his adoption of G+ made waves in his business. There's also Louis Gray who was such a fan he was eventually hired on as product marketing manager for G+. Ok, there's a little more to that story... but the point is Google Plus is kind of a plus for many techies.

Mitch Wagner
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Re: Mike did it to me again
Mitch Wagner   3/16/2012 12:00:03 AM
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@tinym - I'm a Leo fan but I'm currently been listening to other things, so I haven't heard Mike on the show. 

Mitch Wagner
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But how are brands doing?
Mitch Wagner   3/16/2012 12:02:05 AM
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I've seen reports that brands are only getting a small amount of the engagement they see on Facebook. Of course it's still early days for Google+, and Facebook has been around a relatively long time behind it. On the other hand, Google+ has Google behind it, so arguably Google+ should be doing better as a marketing platform. 

What has The CMO Site community been seeing? Is Google+ good for brands?

Mitch Wagner
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But how are brands doing?
Mitch Wagner   3/16/2012 12:02:06 AM
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I've seen reports that brands are only getting a small amount of the engagement they see on Facebook. Of course it's still early days for Google+, and Facebook has been around a relatively long time behind it. On the other hand, Google+ has Google behind it, so arguably Google+ should be doing better as a marketing platform. 

What has The CMO Site community been seeing? Is Google+ good for brands?

WaqasAltaf
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Proponent
Re: But how are brands doing?
WaqasAltaf   3/17/2012 12:21:23 PM
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@ Mitch 

I think G+ has a lot of potential which is also evident from its user growth rate. Few good marketing moves and some unique ideas (different from FB) by Google for G+ and it may become mainstream network. Consequently, the marketers should start getting acquainted with the G+ more and more and should not underestimate the power of Google. The key lies in exploring ways of marketing on G+ and designing methods to attract the right audience instead of marketing messages running out as spam content.

WaqasAltaf
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Free-marketing prospects
WaqasAltaf   3/17/2012 12:26:43 PM
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@ Mike

Thats impressive. I think big brands should also explore ways of free-marketing where only effort is the key to hitting the target audience. Also, from your strategy, one thing to be learnt is that brands should be focusing on places where their brand's audience can be reached out effectively and in a good number rather than sticking on to biggest social network where ad premiums are quite high and may be the impact aint strong. 

nasimson
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Outreach
nasimson   3/18/2012 11:19:03 AM
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@Mike, it's interesting to learn about your experience with Google+ contrary to the general perception about it. One advantage is sure there, that G+ is not limited to members only like other social media sites. Almost everyone has a gmail account and that makes possibilities for integration promising. Combine that with ease of use for sharing posts etc and it brings forth a favorable scenario for the user. However, as you mentioned it still is a playground for individuals, how it handles big time marketing remains to be seen.

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