What Marketers Need to Know About the Google+ of Tomorrow

NO RATINGS
View comments: newest first | oldest first | threaded
anjaya
User Rank
Proponent
Re: Content threads?
anjaya   9/29/2011 4:00:43 PM
NO RATINGS

We're hoping that Google will make nice with Twitter so that we can see both tweets and Google+ posts coexist peacefully in our Realtime Search.

magneticnorth
User Rank
Blogger
Advertising is it!
magneticnorth   9/29/2011 5:37:32 AM
NO RATINGS

As a marketer, my disappointment with AdSense is that I can't do demographic/psychographic targetting as well as I could on Facebook. I've been dreaming of the day when I can place ads for a very targeted base through AdSense. And now that Google+ is here, they can! I don't just mean ads on Google+, I mean any AdSense ad that a Google account user views while logged in. Imagine the power of contextual advertising that can mix content and social media profile data. Wow.

cmophil
User Rank
Proponent
Re: Content threads?
cmophil   9/4/2011 4:17:21 PM
NO RATINGS

And it's fast too...

kalvin
User Rank
Proponent
Re: Content threads?
kalvin   9/3/2011 4:53:48 AM
NO RATINGS

I too think that in that way Twitter has got some good points coz it is really easy to search trough hash tags.

TimSellin
User Rank
Proponent
Re: Content threads?
TimSellin   9/2/2011 2:20:44 PM
NO RATINGS

How about a G+reet... short for 'greeting'.  If something isn't broke, don't fix it right???  Might as well ride the coat tails of Twitter, since they seem to ride everyone elses' (LinkedIn, Facebook, G+)...

Dave Sasson
User Rank
Evangelist
Re: Content threads?
Dave Sasson   9/2/2011 7:52:13 AM
NO RATINGS

@ Mike - I would think Twitter would be preparing to adapting and becoming more flexible, like adding the features you mentioned.  Otherwise, I would agree with you.  G+ has to come up with term for their message broadcasting features, similar to the “Tweet”.  

Mike Elgan
User Rank
Blogger
Re: Content threads?
Mike Elgan   9/2/2011 1:44:01 AM
NO RATINGS

Absolutely. Hashtags are simply signals for search. I have a lot of confidence that Google+ will have killer search.

Right now, of course, you can only search for people, unless you use the main Google Search site with site operators. 

But if you think about how great search is on, say, Gmail, you can see how Google+ search is likely to be very, very good. 

Mike Elgan
User Rank
Blogger
Re: Get in Early
Mike Elgan   9/2/2011 1:42:24 AM
NO RATINGS

No, I have no endgame in mind at all. I'm currently on a "Google+ Diet," forgoing all other forms of online communication, because I had become far too spread out. Google+ is the only service I'm aware of that can replace my newsletter, blog, microblog, social network and social bookmarking services. 

tinym
User Rank
Evangelist
Get in Early
tinym   9/1/2011 4:08:02 PM
NO RATINGS

Mike, are you positioning yourself on the service with an endgame in mind for your personal brand?

KarlHakkarainen
User Rank
Blogger
Content threads?
KarlHakkarainen   9/1/2011 1:48:18 PM
NO RATINGS

Mike-

One of the features in Twitter than makes is so compeling is the ability to use hashtags to develop content threads. When a major trending event is taking place, such as a hurricane, tsunami, or Beyoncé, people quickly figure out how to assemble and share ideas. This is most effective because you don't have know who is saying what; you're concentrating on the what.

Do you see anything comparable in the works for Google+?



More Blogs from Mike Elgan
Here's what's needed to help marketing content catch the viral wave and spread itself as far as possible.
Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.
A university lecturer claims to have identified what makes viral videos succeed. But applying it to your brand might not be simple.
Virtual assistant technology will change the focus of marketing.
Drastic business changes require drastic marketing.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(5) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(41) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(12) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(2) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(1) comment
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(2) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (5) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (41) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (12) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (4) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (2) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (1) comment


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (2) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.