Body Scanner Tailor Made for Clothing Retailers

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Mitch Wagner
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Online vs. brick-and-mortar
Mitch Wagner   4/10/2012 6:26:41 PM
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This is another shovelful of dirt on the graves of brick-and-mortar retailers who fail to keep up with online. 

Right now, one advantage that brick-and-mortar offers over onine is you can try on clothes. If customers can try on clothes virtually, in the comfort of their homes, that's less reason for them to suffer the inconvenience of malls and parking lots to shop in-person. 

Ariella
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Re: Shopping as entertainment
Ariella   4/10/2012 4:51:22 PM
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@Mitch true. Many of us do not enjoy shopping and prefer clicking our selections in the comfort of our home to an exhausting time sifting through the wares at a store.  But if the store makes going there something we look forward to, that's another story. Alas, most stores don't make that cut for me. Most of the time, I travel in only to return my online orders that don't fit. 

Ariella
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@Ryck Other shoe manufacturers also offer custom shoes that retain the data on the actual shape of the customer's foot. It allows the customer to be measured in one place and have the shoes made in another so that they are not quite as expensive as high end custom made shoes. The technology is described here.  Some companies also offer the option to custom design your shoes, though those may not necessarily be made for a customized fit. One example is ShoesofPrey. Zazzle announces that it, too, will be offering custom designed shoes.  

Mitch Wagner
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@Ellis - To survive, retailers are going to have to emphasize the recreational value of shopping. That suggests an end to Big Box stores (which are Big Boxes of No Fun). 

Mitch Wagner
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@WaqasAltaf - That's a really good point, one which I hadn't thought of when I was editing the article (perhaps because I'm such a big ol' nerd that I would be tempted to buy it just for the gee whiz factor). 

One alternative would be for retailers or the vendor to pay to include the technology in set-top boxes like the Xbox, Apple TV, TiVo, etc. Of course then you still have the problem that the overwhelming majority of TVs don't have Webcams. 

Ryck
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NIKE HEADING IN THIS DIRECTION
Ryck   4/10/2012 3:27:35 PM
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A reent article identified that Nike is investigating scanning technologies, so running/jogging shoes can be custom made.  Their quest may be accelerated as they have developed a new way to manufacture shoes.

http://www.businessweek.com/articles/2012-03-15/is-nikes-flyknit-the-swoosh-of-the-future

Ariella
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Re: Shopping as entertainment
Ariella   4/10/2012 3:08:13 PM
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@Ellis There are people who go shopping every single weekend. They may buy something each outing, or they may not. But that doesn't matter all that much because for them it is just a way to spend their leisure time rather than a pursuit of something in particular. They will still want to go to the stores. But even for them, the scanner can help them pinpoint which size in which design they should be trying on. In the video of the scanner at work, the young woman was directed to a size based on her measurements and the corresponding ones of the jeans in question rather than to the size she normally would go for.

Ariella
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Re: Advantages of Bodymetrics
Ariella   4/10/2012 3:05:08 PM
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@sohaibmasood Exactly, and it would make customers more likely venture into online retailers that do not offer free returns if they are 90% certain that the fit will work and only have a 10% risk of being off. 

Ariella
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Re: For frequent buyers only ?
Ariella   4/10/2012 3:03:33 PM
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@WaqasAltaf You're right. It probably doesn't pay for someone who does not order online regularly or who would rather just take a chance on having to return clothes that don't fit than to take the extra measure for accuracy. One does have to be prepared to return because even the ones who are all for it cannot claim 100% accuracy. 

Ariella
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Re: Fascinating
Ariella   4/10/2012 3:01:52 PM
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@AliceAMM Unlike the scanners at the airport, these do not reveal what your clothes conceal but on take a reading for your measurements. The only invasion of privacy someone may object to is having that information stored in the retailer's database, but after all, they would have an idea of your size in any case, and the idea is to get the best fit for you.  I just don't quite see the point of sharing that info across social media unless you really want your friends to buy you clothes as gifts and want to give out accurate size info. 

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