Back to the Future: Retro Marketing Bridges the Old & New

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RobertPattinson
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In my opinion, Retro will always be in and always be changing and as you stated, it has to combine the look of the old with the functionality of the new.

thanks

cyberworldltd.academia.edu


impactnow
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Re: Retro done well
impactnow   4/29/2012 12:57:17 AM
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Fundamentally I think retro done well synchronizes with the brand as a whole and retro done badly is in conflict with the brand.

Ariella
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Re: Retro done well
Ariella   4/25/2012 2:12:56 PM
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Good point, impactnow!

impactnow
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Re: Retro done well
impactnow   4/25/2012 1:14:51 PM
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Ariella I really do like this Starbucks. I was referring to some restauarants in New York I have been in that have tried retro and its uncomfortble(don't want to name names). At times its also not practical for individuals today who want to use mobile devices etc. Retro done well is great, retro done without looking at todays demands is where I have seen the problem.

Mitch Wagner
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Re: The new aesthetic
Mitch Wagner   4/24/2012 4:58:10 PM
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Ariella - Yes, that's where I got the observation from. Good article, although I don't know if it's entirely true. Certainly we're not awash in 70s nostalgia now. 

Ariella
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Re: The new aesthetic
Ariella   4/24/2012 10:17:38 AM
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@Mitch you mentioned at some point that 40 years is the usual span of time for something to come back in retro style. Yesterday's New Yorker included an article by Adam Gopnick called "The Forty Year Itch." It begins with a consideration of "Mad Men" and explains:"The prime site of nostalgia is always whatever happened, or is thought to have happened, in the decade between forty and fifty years past."







Mitch Wagner
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Re: The new aesthetic
Mitch Wagner   4/22/2012 10:54:24 PM
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Ariella - October 2010 means the New Aesthetic is itself retro!

Ariella
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Re: The new aesthetic
Ariella   4/21/2012 10:01:19 PM
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@Mitch that was written back in October 2010.  The mention of leather aprons summoned up an image of steampunk for me, and sure enough, the blogger says, "It seems like there's something about steampunk in here too." If anything, steampunk seems to be hotter now than it was back in 2010, which may be another indication that retro style still rules.  

Mitch Wagner
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The new aesthetic
Mitch Wagner   4/20/2012 1:17:54 PM
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The New Aesthetic celebrates the intrusion of digital technology into the physical world. Or something like that. Like all design and artistic movements (cubism, dada, etc.) it's very confusing and might all be baloney. 

The New Aesthetic has a Tumblr. Of course. Tumblr is very New Aesthetic. http://new-aesthetic.tumblr.com/. Read the About page for a bit of an explanation, and links to more info.

The New Aesthetic rejects retro:

 

I'm also depressed about the lack of future in fashion. Every hep shop seems to be full of tweeds and leather and carefully authentic bits of restrained artisinal fashion. I think most of Shoreditch would be wondering around in a leather apron if it could. With pipe and beard and rickets. Every new coffee shop and organic foodery seems to be the same. Wood, brushed metal, bits of knackered toys on shelves. And blackboards. Everywhere there's blackboards.

The preceding link does the best job I've seen of explaining the New Aesthetic. 

Ariella
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Re: Retro done well
Ariella   4/20/2012 11:03:08 AM
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@impactnow Really? With respect to the Starbucks I referred to, the Yelp reviews indicate people like the decor. If they complain, it's either because they say there should be more seating or because the barista happened to mess up their order. What examples can you share with us about the failure of retro styles? 

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