More Blogs from Ariella Brown
The Chevy brand has taken some bad hits lately, but owner GM has launched a new campaign to restore the brand's image.
The Unilever brand is using a social media campaign along with a Times Square interactive billboard to sell product by promoting positive messages about women's beauty.
Bodymetrics technology has the potential to speed up sales in brick-and-mortar stores and reduce returns for online purchases.
To promote Multi Grain Cheerios and Fitness Magazine, the two companies are using a combination of the Internet and retail promotions.
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when theyíre ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards. LEARN MORE
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