Lego Stirs Controversy With New Girl's Toys

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Ariella
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Re: Legos for Girls
Ariella   1/16/2012 12:40:50 PM
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Update: http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls-liberatelegos has long surpassed the 5000 mark and changed its goal to 10 times that amount. At present, it is very close to that with over 46,420 signatures. With so many people registering their disapproval of the gendered marketing campaign, I would think that Lego should consider an adjustment to its message.

Ariella
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Re: Legos for Girls
Ariella   1/9/2012 12:54:45 PM
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ah, yes, the barefoot on Lego pieces seems to be one of the more poignant memories of childhood, or should I say parenthood?

Mitch Wagner
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Re: Legos for Girls
Mitch Wagner   1/9/2012 12:45:20 PM
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Ariella - You certainly know your Legos! 

There is something deeply disturbing about that figure of he misshapen minifig applying a brobingangian brush to her plastic hair. 

The only name I remember from my own childhood being applied to Lego components was swearing when my parents stepped on them barefoot. 

Ariella
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Re: Legos for Girls
Ariella   1/9/2012 8:25:16 AM
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Yes, we live in the age of abbreviations and abbreviated forms of words. "Minifigures," apparently is too big a word to say or write out. I suppose Lego figures have their own term because they are smaller than most action figures. But the Friends line may end up being called dolls, or perhaps "mini dolls" because they are so very Polly Pocket-like. The only difference is that dolls tend to come with hair that can be brushed and styled to some extent in their play beauty salons. The picture that of the Friends set that was attached to one of the petitions against it was the one below, which shows a brush being applied to plastic, molded hair.



tinym
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Re: Legos for Girls
tinym   1/9/2012 8:13:16 AM
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I don't remember that being the term of choice.when I was a kid. I learned it from my children.

Mitch Wagner
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Re: Legos for Girls
Mitch Wagner   1/9/2012 12:10:32 AM
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BTW, this discussion taught me that Lego figures are called "minifigs." The CMO Site expands your mind!

tinym
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Re: Legos for Girls
tinym   1/7/2012 4:35:49 PM
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They really didn't need to make the new minifigs bigger and more curvy. They could have used the same mold but added longer hair and maybe a few more clothing options than the regular versions. That would have been just fine.

I guess we'll have to watch Lego Club Magazine for developments. They would probably announce the new magazine there first.

Ariella
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Re: Legos for Girls
Ariella   1/6/2012 3:31:13 PM
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@tinym yes, these sets do fit together with the other sets, though the minfigs here are a bit bigger than the standard size. The Belville sets, which were introduced for girls in the 90s, did not fit with the other Lego sets. Lego believes that addressing that issue and providing girls with a more feminine palette of colors and more doll-like figures will make this launch a success. 

My daughter has zero interest in these, but she never went through a Disney Princess stage. She gets the Lego Magazine, which is focused on the Ninja and superhero type Lego sets. I was wondering if Lego would not come out with a Lego magazine for girls, maybe something like Discovery Girls.

 

Mitch Wagner
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It occurs to me yet again that girls get better preparation for life in the real world than boys do. Being a hairdresser and going to a cafe are at real things that real people do. Jedi, not so much. 

Getting ahead in the 21st Century requires emotional intuition and the ability to achieve consensus. These are traditionally female skills. Unemployment is hitting harder at male-dominated professions than female-dominated. 

tinym
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Re: Legos for Girls
tinym   1/6/2012 3:01:24 PM
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I may have missed this in an earlier comment - Do the new sets fit on traditional bricks? I'm very surprised an earlier version didn't fit with original sets. I asked my youngest about the new sets. She's seen them in Lego Club Magazine before and doesn't want them. She's happy with the standard kits. I was surprised because she really liked Disney Princesses and Fairies wh she was younger.

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