Lego Stirs Controversy With New Girl's Toys

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Ariella
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Re: Legos for Girls
Ariella   6/4/2012 10:04:28 AM
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@nasimon very interesting. Lego said that the Friends line was the result of 4 years of research on just what girls want, but many of us suspect they may have been off in their expectations. The Harry Potter sets also have the tie-in to a strong area of literary interest for children that includes girls, as well as boys.  

nasimson
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Re: Legos for Girls
nasimson   6/4/2012 9:39:30 AM
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Hi Ariella I happened to visit the lego store at Downtown Disney a few days ago and I saw more little girls there than boys. The surprise element was that girls were more interested in the Harry potter legos compared to the friends series. I chated up an employee who told me that friends series is not the range they thought it would be with the girls.

Ariella
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Re: Legos for Girls
Ariella   5/24/2012 5:19:52 PM
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One again, tinym, thanks for the update!

tinym
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Re: Legos for Girls
tinym   5/24/2012 3:37:15 PM
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The Adafruit voting link is up now!

http://lego.cuusoo.com/ideas/view/17491

Ariella
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Re: Legos for Girls
Ariella   5/23/2012 12:57:09 PM
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HT to tinym whose G+ post alerted me to this: http://news.cnet.com/8301-10797_3-57439674-235/lego-for-girls-this-time-hardware-hacker-style/:

Dana Edell, executive director of Spark a Movement, said that the Ladyada's Workshop project is "exactly what we were advocating in our petition, that Lego should create Lego sets where girls are active, are engineers, and leaders, and not playing stereotypical girl roles."

 But what mystifies me is that the set described is not to be found on http://lego.cuusoo.com/ and the links included in http://adafruit.com/lego that are meant to take one there do not work.


Ariella
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Re: Legos for Girls
Ariella   5/19/2012 9:27:52 PM
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@tinym Thanks for the update. My youngest is the only one who really cared for Lego -- even more than my son. But she has no interest in Polly Pocket or princess things. But she is not the target market for the Friends set. It was supposedly aimed at the more girly girls who thought Lego was only for boys until they would see a set that is clearly aimed at girls with doll-like figures and pastel colors.

tinym
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Re: Legos for Girls
tinym   5/18/2012 11:40:54 PM
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I have an update on the home front regarding these girly Legos. My youngest thought the new sets were Polly Pocket branded Legos (which was interesting to her). After she got a good look at a display, she decided the regular sets were better since they would connect to her bother's blocks out-of-the-box.

My conclusion: Lego should have done a Polly Pocket set and kept the blocks and minifigs at standard size.

impactnow
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Legos for girls
impactnow   4/19/2012 11:22:08 AM
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Lego is actually doing a good job of co branding Legos for girl centered characters right now—my daughter loves the Princess logos in addition to the traditional legos. I don't find the customized legos offensive they are a great tool to get girls involved in a toy that's great for motor skill and spatial relationships.

Ariella
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Re: Legos for Girls
Ariella   1/17/2012 12:21:01 PM
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Well, in the case of the milk campaign, we saw that the combination of petitions, aritcles, blogs, and videos posted online proved quite effective.

Mitch Wagner
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Re: Legos for Girls
Mitch Wagner   1/17/2012 11:01:19 AM
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@Ariella - I wonder if Lego will listen. I wonder about the effectiveness of online petitions. 

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