Why Google Ads Work & Facebook Ads Don't

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 6   Next >   Last >>
Future
User Rank
Proponent

Framed art prints : Project Framing is one of the best online shopping website in London. Project Framing provide Artwork for all Framed art prints of framed photography. For more discuss Call us on @ +44 (0)20 8747 3111

Wildnet technologies reviews : Wildnet Technologies is one of the best SEO Company. Regarding Wildnet Technologies you can check reviews. For more information you may check client's reviews @ wildnettechnologiesreview.wordpress.com.

shahalam
User Rank
Proponent
I also think so
shahalam   5/14/2014 1:20:25 AM
NO RATINGS
1 saves

Facebook does not work properly as there are many people visiting face book but they do not feel interest to see the ads rather than they want to keep busy with their fans to chat. I am looking forward to see more about the topic.

Mitch Wagner
User Rank
Blogger

Barbara Krafte - That's very interesting about older demographics on Facebook. 

I recall a statement by TV critic James Poniewozik ca. 2000: He said the reason there are so few shows for older viewers is that older viewers don't respond to advertising compared with the 18-34 demographic. They've already figured out what beer and toothpaste they want. 

Barbara Krafte
User Rank
Evangelist

Mitch, the fact there's a fair number of older demographic groups on FB isn't surprising. But for marketers they're not in play.

Many accounts were set either by their kids or themselves for the purpose staying in touch and sharing pictures. Recent studies show they are not actively involved in the FB communities, don't often frequent brand pages, and show little, if any, interest in clicking on ads.

 

Mitch Wagner
User Rank
Blogger

Reason I ask is that older people are surprisingly active on Facebook. This often surprises younger marketers, but it makes sense if you think about it. The longer you live, the more time you've had to move around and therefore the more friends and family you have in faraway places. And you'll want to keep up with those faraway friends and family on Facebook. 

cmophil
User Rank
Proponent

I guess it's a little bit of both. I didn't expect them to get into the ad game so I found it easy to block it out as other useless content they put on my screen.

impactnow
User Rank
Evangelist

Phil do you tune out the ads becasue they are not compelling or because you go to FB for other purposes?

cmophil
User Rank
Proponent

I know I tune them out. It took me a while to even realize that there were ads present in the sidebar.

magneticnorth
User Rank
Blogger

Mitch,

I derived the following from the data I got here: http://www.census.gov/cgi-bin/broker
AgePOPULATION
15-19 12.90%
20-24 13.01%
25-34 23.50%
35-44 20.96%
45-54 17.11%
55-64 12.52%
Grand Total 100.00%



 

FYI: I excluded 0-14 and 65-100+ in order to have a more aligned comparison with the graph on Facebook.

I'm getting a bit cross-eyed comparing the two graphs but from what I see, there is an overrepresentation, but only a little. Of course, to a population of 7 billion, 1% means 70 million.

Mitch Wagner
User Rank
Blogger

I wonder how those percentages correspond to share of the overall population? Are 18-49-year-olds, for example, over-represented on Facebook?

Page 1 of 6   Next >   Last >>


More Blogs from Mitch Wagner
A half-century of space opera teaches valuable lessons.
Brands say the hot new visual media help foster more intimate connections with customers.
Older people are more likely to see Millennials as "spoiled," "lazy," or "entitled."
Brands hurt their reputations by making their spokespeople hard to find.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(6) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(43) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(9) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(13) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(11) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(2) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(1) comment
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(4) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (6) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (43) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (9) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (13) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (5) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (11) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (2) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (1) comment


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (4) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.