Why Google Ads Work & Facebook Ads Don't

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pennyhughes   1/30/2016 11:41:44 PM

The advantage Facebook has over any other platform is in its targetting. It's users voluntarily submit information that is invaluable to users about their TV habits, age, music, you name it. You can't target any better than that.

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I also think so
shahalam   5/14/2014 1:20:25 AM
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Facebook does not work properly as there are many people visiting face book but they do not feel interest to see the ads rather than they want to keep busy with their fans to chat. I am looking forward to see more about the topic.

Mitch Wagner
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Barbara Krafte - That's very interesting about older demographics on Facebook. 

I recall a statement by TV critic James Poniewozik ca. 2000: He said the reason there are so few shows for older viewers is that older viewers don't respond to advertising compared with the 18-34 demographic. They've already figured out what beer and toothpaste they want. 

Barbara Krafte
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Mitch, the fact there's a fair number of older demographic groups on FB isn't surprising. But for marketers they're not in play.

Many accounts were set either by their kids or themselves for the purpose staying in touch and sharing pictures. Recent studies show they are not actively involved in the FB communities, don't often frequent brand pages, and show little, if any, interest in clicking on ads.


Mitch Wagner
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Reason I ask is that older people are surprisingly active on Facebook. This often surprises younger marketers, but it makes sense if you think about it. The longer you live, the more time you've had to move around and therefore the more friends and family you have in faraway places. And you'll want to keep up with those faraway friends and family on Facebook. 

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I guess it's a little bit of both. I didn't expect them to get into the ad game so I found it easy to block it out as other useless content they put on my screen.

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Phil do you tune out the ads becasue they are not compelling or because you go to FB for other purposes?

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I know I tune them out. It took me a while to even realize that there were ads present in the sidebar.

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I derived the following from the data I got here: http://www.census.gov/cgi-bin/broker
15-19 12.90%
20-24 13.01%
25-34 23.50%
35-44 20.96%
45-54 17.11%
55-64 12.52%
Grand Total 100.00%


FYI: I excluded 0-14 and 65-100+ in order to have a more aligned comparison with the graph on Facebook.

I'm getting a bit cross-eyed comparing the two graphs but from what I see, there is an overrepresentation, but only a little. Of course, to a population of 7 billion, 1% means 70 million.

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