The Eyes Have It: Marketing Visually With Pinterest & Instagram

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Pinterest & Instagram
RobertPattinson   8/1/2012 5:47:15 AM

Brands have done a good job using visual social media services. It's impressive how well they're using them. It only makes sense to use these to connect with your fans - and makes it easier for folks to relate.

 I've an invite to Pinterest & Instagram


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Visual appeal
impactnow   4/29/2012 1:32:24 AM

They are yet another way to communicate with different audiences especially these that are visually driven. I think they can coexist with other channels and still work effectively.

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I guess that's true. I'm not that easily distracted

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I am on the site for a reason - to interact with my peers, friends and family.  Not the right time for me to be hit with a marketing message, especially for something I have no interested in.

Dwhite706  - Unfortunately, focused social networking seems to be a rarity. A lot of non-marketers I know go on Facebook just because they want to, errr, "socialize." That's why they spend so much time in there—they're vague about what kind of interaction they're going to do. There's really no purpose to guide what they should do or not do, so practically any message (whether it be from a friend or an ad) could potentially get in.

People are DISTRACTED!


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I've recently set up a Pinterest account for a client and I've noticed a slight problem: there are people who are not part of my target market who are following the account because

  1. they like the category (not necessarily the brand); or
  2. they find the pictures pretty.
Not that there's anything terribly wrong with extra attention, but I have so many of them that my analytics are getting screwed. The visual interest is a disadvantage to me in this sense.

Mitch Wagner
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Dwhite706 - Thanks. 

I don't think social media is much different from anything else in that regard. People are not receptive to marketing messages while using social media. They're also not receptive to marketing messages when watching TV or driving down the road. And yet TV commercials and billboards do OK. The trick is to get people's attention.

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Mitch Wagner
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Susan Fourtane - I think it's safe to say that most people on social media at any given time will be unreceptive to marketing messages for any individual product. I think it's also safe to say that most people at any given time will be unreceptive to any marketing messages at all, although some of them will be receptive at other times. 

Susan Fourtané
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"The fundamental premise of social media marketing is that peopel are spending a lot of time on social media, therefore it has to be an effective marketing channel."

People are spending a lot of time on social media, but this doesn't necessarily mean that social media has to be an effective marketing channel.

Why, you ask?

Because not every single person of all that people are on social media looking for buying your products or service. I don't have analytics about this, but I do believe the percentage of people who ignore any marketing approach on social media is higher than those who don't. 

I would say that social media is one more marketing channel, but not more effective than any other channel. 


Mitch Wagner
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Susan - "Not necessarily" what? That's not the fundamental premise of social media marketing? Or it's not necessarily true?

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