The Eyes Have It: Marketing Visually With Pinterest & Instagram

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Susan Fourtané
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"The fundamental premise of social media marketing is that peopel are spending a lot of time on social media, therefore it has to be an effective marketing channel."

Mitch, 

Not necessarily. 

-Susan 

Dwhite706
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I think that thought is misguided.  I pretty much ignore the marketing on social media sites.  I am on the site for a reason - to interact with my peers, friends and family.  Not the right time for me to be hit with a marketing message, especially for something I have no interested in.  Marketing via social media is going to take a lot of testing and learning to come up with a winning formula to reach the  targeted audience.

sohaibmasood
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@Susan: I agree with you again. The use of images should be done responsibily. Images can be used effectively for campaign teasers. It it will keep the consumers engaged in conversation. 

Susan Fourtané
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sohaibmasood  -- Yes, but we don't have to forget that the use of images for marketing has to be responsible, too, and not just a visual manipulation. 

-Susan

sohaibmasood
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@Susan: I agree with you. Pictures can sometimes speak louder than words when it comes to marketing. Consumers are more likely to remember compelling images than a marketing tagline etc. 

Susan Fourtané
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Hi, Scott

"My feeling that marketing on Pinterest must still be made up compelling images first, and marketing second." 

Interesting. In a way using only images targeted to a certain audience could be used as subliminal messages. Just a thought I had; I should think more about it, though. An innocent image can be powerful. 

-Susan 

cvargas
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@Mitch

I think that Social Media Marketing will continue to be "tested" as time progresses as well.  The ability and tactics that may prove useful for one company may not work the same for another to achieve equal results.  Therefore it makes it a constant marketing struggle to push effective marketing strategies that work consistently from industry to another.

cvargas
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Re: impressive showing
cvargas   4/23/2012 12:00:35 AM
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@tinym

It took me about three days before I received my Pinterest account approval.  I'm thinking that they are a little backlogged in the grandscheme of things with their explosive growth.

Mitch Wagner
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The fundamental premise of social media marketing is that peopel are spending a lot of time on social media, therefore it has to be an effective marketing channel. 

This theory is still being tested. 

smkinoshita
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Hi Susan,

I have to draft some theories, expectations, and so forth first.  The basic concept is how to include some  brand identification without causing the picture to lose impact.  If my theory is correct, a compelling and visually stimulating picture should be able to get away with some branding, and my gut says that as long as it doesn't attempt to obscure the subject it should be fine.

My feeling that marketing on Pinterest must still be made up compelling images first, and marketing second.  So just as marketing through other social media networks requires engaging conversation, Pinterest marketing requires engaging media.

- Scott

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