Simple PR Blunders That Defy Common Sense

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nasimson
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Re: My own lack of common sense
nasimson   4/25/2012 5:02:36 AM
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@Sohaib: You're right that most companies have allocated contact persons and provide the relevant information on their websites etc. But how easily approachable and helpful these contact persons are decides the accessibility and transparency of the company.

sohaibmasood
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@Nasimson: Unfortunately that is true. Some companies have escalation paths but they are either concealed in the clutter or are inexcessible to the walk in customer. However, most companies now have atleast one 'point of contact' pertaining to employee complaints at stores/franchises. While others share their senior managements email address on their websites for complaints. 

 

impactnow
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impactnow   4/19/2012 11:13:07 AM
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Mitch great advice so many companies make it difficult to contact them and they find themselves trying to address erroneous information. I actually like it when they have a hotline number for journalists on a deadline in the next 48 hours it helps expedite the process greatly.

nasimson
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@Barbara: Very well said. Proactiveness defines. Reactiveness can refine but only if the definition is correct.

nasimson
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Re: My own lack of common sense
nasimson   4/19/2012 1:35:06 AM
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@Sohaib: True! But they need to make sure those paths are clear and approachable. That's where quite a few lack, because of which seekers have to adopt alternative paths. And that in turn overburdens one level more.

sohaibmasood
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@Nasimson: I think most companies function that way. Probably that is the reason why they all have escalation paths defined for the public to use in case of complaints. 

Mitch Wagner
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Barbara - Good point. Companies need to be able to react, and my post addresses that, but it's more important that they drive the stories being told about them. 

And I didn't name names because I thought it would be a more powerful story if it was about general trends, and not singling out one particular company. 

Barbara Krafte
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Mitch - "Brands looking to get good press . . .'  

Brands, products, companies , organizations, whatever. The fact is none can afford to "look to get good press." Power lies in a company driving its own good press (and [re] shaping the bad). Shame on any company that does otherwise. It's the difference between being proactive or reactive. And once you give your power away - it's all over. 

The rest of the story as you tell it, simply makes it a fait accompli. By the way, why not name names? They deserve to be called out.

 

nasimson
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Re: My own lack of common sense
nasimson   4/18/2012 1:58:23 AM
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Wow! And I thought it was just here that you have to go to the incharge when the concerned staff is not available/helpful. Seems like most companies behave in similar way :-)

nasimson
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@Mitch: You've brought up an interesting point. The way public information messages are designed should be directly correlated to the audience. The objective of using these media is to increase outreach, and if you keep yourself restricted to the audience with which you already have other modes of communication, that's limiting the impact of the message.

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