Google Needs to Release Real Usage Numbers for Google+

NO RATINGS
View comments: newest first | oldest first | threaded
Page 1 of 3   Next >   Last >>
nasimson
User Rank
Blogger
Re: Quantity vs Quality
nasimson   5/20/2012 11:03:06 PM
NO RATINGS

@ Mitch:

I recently attended BlackBerry World 2012 conference in Orlando. The keynote speech was by RIM's CEO. He introduced BlackBerry 10. It had some cool features. But this was still not a game changer. So I am afraid I dont have an option but to agree with you here.

nasimson
User Rank
Blogger
Re: Quantity vs Quality
nasimson   4/25/2012 5:01:01 AM
NO RATINGS

Mitch/cmophil: Agreed. Recent sales figures show blackberry dying very soon. Growth of Google+ though stable can show acceleration or decceleration based on how effectively and innovatively they make use of the new technologies and integrative features.

cmophil
User Rank
Proponent
Re: Quantity vs Quality
cmophil   4/22/2012 5:15:36 PM
NO RATINGS

nasimson,

My naiive side thinks that's a good choice but I doubt that it's actually the case!

Mitch Wagner
User Rank
Blogger
Re: Quantity vs Quality
Mitch Wagner   4/19/2012 3:07:31 PM
NO RATINGS

@nasimon - BlackBerry is dead. Google doesn't have to worry about competing with them. 

sohaibmasood
User Rank
Proponent
Re: Quantity vs Quality
sohaibmasood   4/19/2012 3:05:24 PM
NO RATINGS

Identity sharing makes much more sense.

And yes, I agree Google has a history of releasing products into the public during the test mode. However, to me they seem to be much more stable as compared to the other software/products being released in test mode. 

 

nasimson
User Rank
Blogger
Re: Quantity vs Quality
nasimson   4/19/2012 1:30:56 AM
NO RATINGS

I agree with Sohaib. Either their projections weren't realistic or the surprise element signifies they weren't yet ready for the jump. In either case, there's an immensely growing demand from mobile users, and ignoring them I guess will reflect adversely on the usage statistics.

Giving identity sharing preference was a right move though, as that can make a difference. Blackberry has already integrated its BBM with facebook, twitter and foursquare. Google+ cannot afford to lag behind in interoperability.

Mitch Wagner
User Rank
Blogger
Re: Quantity vs Quality
Mitch Wagner   4/18/2012 8:37:01 PM
NO RATINGS

@sohaibmasood - Google Plus appears to be two parts: One is the part that we think of when we think of Google Plus: The content that lives at plus.google.com. 

Another part is the identity sharing between multiple Google services that previously ran independently. 

My sense is that Google prioritized the identity sharing, and was surprised by demand on plus.google.com. 

And of course Google has a history of releasing products to the public while they're still in test mode. The public beta for Gmail seemed to last forever. But most of Google's public betas seem more fully baked than plus.google.com. 

sohaibmasood
User Rank
Proponent
Re: Quantity vs Quality
sohaibmasood   4/18/2012 3:14:43 PM
NO RATINGS

That doesn't sound very professional of Google. Releasing a semi cooked product in the market and later saying that they were surprises by the demand. I don't buy it, there will be other reasons I'm not sure what they will be. But they will be much more complex than unanticipated demand. 

Mitch Wagner
User Rank
Blogger
Re: Quantity vs Quality
Mitch Wagner   4/18/2012 10:48:54 AM
NO RATINGS

Nope, I have no inside Google+ information. 

The half-official story is that they were overwhelmed by demand for Google+, which is why the service is so incomplete in many important ways. I say it's half-official because Google has said they were surprised by the demand, but the rest is not from them. 

nasimson
User Rank
Blogger
Re: Quantity vs Quality
nasimson   4/18/2012 2:04:32 AM
NO RATINGS

@cmophil: Interesting point! May be they're trying to detrack FB from their path ;-)

Page 1 of 3   Next >   Last >>


More Blogs from Mitch Wagner
A half-century of space opera teaches valuable lessons.
Brands say the hot new visual media help foster more intimate connections with customers.
Older people are more likely to see Millennials as "spoiled," "lazy," or "entitled."
Brands hurt their reputations by making their spokespeople hard to find.
leadership reports
Getting the Most from Mobile Marketing
The CMO Site, The CMO Site
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
LEARN MORE
CMO videos
GM's Customer Focus
How GM uses customer metrics and analytics.

2:34

(8) comments
Del Mar Races to Win
How the racetrack uses social and mobile marketing

1:54

(6) comments
Social Media Resolutions
Ideas for social media marketing in 2012.

4:25

(45) comments
My Viral Tweet
What marketers can learn from a tweet.

2:54

(10) comments
Trikkes & Marketing
Retailers face three options in 2012.

3:41

(14) comments
Mobile Marketing Is Hard
Meet Amazon.com's Price Check app.

3:01

(1) comment
Neither Snow Nor Rain
The USPS plans to curtail mail delivery.

02:18

(6) comments
Careful With Foursquare
Mitch Wagner trips over his own feet.

04:26

(4) comments
Community Is 'Where It's At'
If brands want their names to stick they need to ...

2:27

(13) comments
Twitter Upgrades
Twitter is now more useful for brands.

2:42

(3) comments
Fonts Mean Brands
Mess with your font at your peril.

3:12

(6) comments
CMOs Need More Customer Time
CMOs are missing the opportunity to get info ...

2:21

(2) comments
Behavioral Ads
Marketers are losing on behavioral advertising.

2:54

(9) comments
'Moneyball' Marketing
"Moneyball," the new Brad Pitt baseball movie, is ...

3:00

(5) comments
twitter feed
The CMO Site Twiter Feed
like us on facebook
The CMO Site Linked-In Group Ad
Charlotte Blank
General Motors: Keeping the Customer at the Center

2|29|12   |   2:34   |   (8) comments


How the carmaker uses metrics and analytics to track all the proliferating information streams it has on customers, from social media, real life, and more.
Craig Dado
Del Mar Races to Win at Social, Mobile Marketing

2|15|12   |   1:54   |   (6) comments


Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a younger, female demographic.
Mitch Wagner
Social Media Marketing Resolutions

1|25|12   |   4:25   |   (45) comments


Ideas for boosting B2B social media marketing in 2012.
Mitch Wagner
My Viral Tweet

1|18|12   |   2:54   |   (10) comments


What marketers can learn from a tweet that went viral.
Mitch Wagner
Trikkes & the Future of Retail Marketing

1|9|12   |   3:41   |   (14) comments


Retailers face three options in 2012: Go low on price, go high on service, or go out of business.
Mitch Wagner
Looking 5 Years Ahead in Marketing

12|21|11   |   3:51   |   (6) comments


IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.
Mitch Wagner
Mobile Makes Retail Marketing Harder

12|19|11   |   3:01   |   (1) comment


Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers.
Keith Dawson
Neither Snow Nor Rain

12|13|11   |   02:18   |   (6) comments


As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.
Mitch Wagner
Don’t Embarrass Yourself on Foursquare

12|12|11   |   04:26   |   (4) comments


Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands.
CMO Video
Community Is 'Where It's At'

11|15|11   |   2:27   |   (13) comments


Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.
Mitch Wagner
Twitter Upgrades Activity Streams

11|9|11   |   2:42   |   (3) comments


Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.
Keith Dawson
Fonts Mean Brands

10|31|11   |   3:12   |   (6) comments


Once you associate a font with your brand, you mess with it at your peril.
Mitch Wagner
IBM Study: CMOs Need More One-on-One Customer Time

10|20|11   |   2:21   |   (2) comments


CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. Watch a Webinar presenting the findings, and get a copy of the report for yourself.
Keith Dawson
Behavioral Ads: Getting Back in the Conversation

10|18|11   |   2:54   |   (9) comments


Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising – and they need to rejoin that conversation.
Mitch Wagner
'Moneyball' Marketing

10|14|11   |   3:00   |   (5) comments


"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.