Email Still Beats Social Media for Marketing Messaging

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Barbara Krafte
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Evangelist
Re: Email marketing
Barbara Krafte   6/29/2012 11:52:17 AM
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The operative phrase is permission-based. Too many brands see consumers' opt-in to receive specific brand emails as an invitation to send any and all brand communications totally divorced from the permission-based category.

 

JessicaJoseph
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Proponent
Re: E-mail marketing
JessicaJoseph   6/28/2012 6:11:06 AM
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Yup I do agree since it give security as well, the message is visible to only whom you wanna sent. I do prefer mailing any message or documents.

 

Natural skin care

AliceAMM
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Proponent
Re: E-mail marketing
AliceAMM   4/14/2012 1:08:34 AM
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Agreed on that point. This email also asked if she found all she was looking for and gave a way to contact if not. Don't remember what else was in it, but will ask for discussion purposes.

Mitch Wagner
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Blogger
Re: E-mail marketing
Mitch Wagner   4/13/2012 3:37:55 PM
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AliceAMM - Impressive, or just annoying? Brands should communicate with consumers only when they have something to say. "Thank you for shopping with us!" isn't helpful, it's just yet another email in someone's inbox. 

Just my $0.02. 

AliceAMM
User Rank
Proponent
Re: E-mail marketing
AliceAMM   4/13/2012 12:25:58 PM
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consumers don't truly consider brands to be their friends

Trust ... can't think of a relationship worth having where trust isn't a key element. From a personal vantage point, email from brands is my preference as well. While I want to be able to go to a site, or follow them, I don't want to be followed by a brand.

Real life example, my daughter shopped at Wegman's the other day. Within an hour of that visit, she received an email thanking her for choosing Wegman's and asking if she found all that she needed. She was stunned. At first she thought it weird until I reminded her that she did provide her email when she registered as a member and that it was awesome customer service to follow up on the visit.

Pretty impressive.

Mitch Wagner
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Blogger
Re: E-mail marketing
Mitch Wagner   4/12/2012 6:16:04 PM
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kicheko - It's also easier for the consumer to archive and refer back to later, it's perceived as more private and secure, and the relationship with the customer is longer-lasting. 

kicheko
User Rank
Blogger
E-mail marketing
kicheko   4/12/2012 10:47:00 AM
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Its interesting to see that long after tech predictors prophesied the death of email in marketing, it is still the most preffered option by consumers. Probably because of the formal appearance, email from a brand looks a lot more thought out compared to all the other social channels. It could be the most likely method to generate a buying response.



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