Report: CMOs Are 'Underpaid' and 'Undervalued'

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Big Money
kicheko   3/29/2012 8:27:52 AM

Those amounts seem colossal. Yet i'm not saying they do not deserve it. Marketing is the only job where most often than not you are paid exactly for what you bring in. Especially with industries like that of insurance, a person who's been on the job for only two years if aggressive enough can rake in more money than a less aggressive six year old.

It is how much value you bring in. Yet when it comes to comparing CMOs with CEOs in those large corporations, CMOs seem shortchanged somehow. The disparities seem large. I wouldn't mind if the CMOs salaries were increased a little to measure up.

Susan Fourtané
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Re: Performance based pay
Susan Fourtané   3/29/2012 8:20:11 AM


Do you really think they are underpaid? 


Susan Fourtané
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Get real
Susan Fourtané   3/29/2012 8:17:02 AM

CMOs are overvalued and overpaid. Their complains are like a joke. 

Take #10 on that list getting $1,993,087. Poor thing, he gets so little that he can only spend $5.460,51 per day. 


User Rank
Performance based pay
WaqasAltaf   3/29/2012 8:12:11 AM

Task of CMO is such that his/her evaluation can be linked to success of marketing campaigns. He has the leader of the marketing campaigns which are critical for the success of products offered by the corporation. By giving him a fixed remuneration, 100% efficiency may not be expected and campaigns might not be effective to the desired level. Hence, organizations should pay CMOs and other marketing execs on the basis of revenue generated through the marketing campaigns and should pay them a % share in increased profits that were a result of successful campaigns. I am sure this will improve their pay scales and remove a stain of being underpaid. 

Susan Fourtané
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Ha! Really?!
Susan Fourtané   3/29/2012 7:59:25 AM


I am going to disagree here. If CMOs are "underpaid" and "undervalued" what about researchers who spend their lives in the not so cool lab environment or little desk in a univeristy's research department? Many of them find useful drugs that help and safe countless human lives around the world.

What about those dedicated teachers and professors who devote their lives to educate and prepare those future CMOs getting a salary than barely is enough for surviving?  

I can go on and on with examples of those who are really underpaid and undervalued.  


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