Mad Men Returns

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Joe Stanganelli
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Hooray!
Joe Stanganelli   3/25/2012 4:58:23 AM
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Great insights, although it is worthwhile to note that aristocratic Pete is the one who pushed for African-American-targeted advertising some time ago, only to be turned down by his superiors.

Looking forward to the new season.

Mitch Wagner
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Re: Hooray!
Mitch Wagner   3/26/2012 11:21:58 AM
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Joe - Well, the article at Slate I linked to said Pete was doing it out of naivete rather than true open-mindedness. 

However, after the season premiere last night, I'm not so sure of that. 

But that writer sure called it on the civil rights issue. 

Dwhite706
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Re: Hooray!
Dwhite706   3/26/2012 5:47:17 PM
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Which would have been exactly how it would have gone over at any ad agency during that period in our history.  Again what makes Mad Men special is the attention to detail and being authentic to the time 

Joe Stanganelli
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Re: Hooray!
Joe Stanganelli   3/26/2012 6:09:50 PM
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Yes, even the shows from that period glossed over the "gritty" details.

Of course, if Darren had cheated on Samantha, he probably would have had Hell to pay.  ;)

sohaibmasood
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My priority list
sohaibmasood   3/25/2012 10:06:23 AM
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Thanks for sharing the information Mitch.

I have had the Mad Men seasons with me for a while now but just couldn't find the time to start watching them. After reading this post I am moving them on to my priority list of TV shows. 

AliceAMM
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Re: My priority list
AliceAMM   3/26/2012 12:37:44 PM
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Fascinating. I was flipping channels last night and came across this show. I started watching it but stopped when one of the female characters started singing the zoombie song. Perhaps I should give it another chance.

Mitch Wagner
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Re: My priority list
Mitch Wagner   3/26/2012 3:51:24 PM
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AliceAMM - Yes, that was an uncharacteristic moment for the show. Many fans loved it, others hated it. I haven't been able to get the song out of my head. 

AliceAMM
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Re: My priority list
AliceAMM   3/26/2012 3:54:38 PM
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Ya, that's the dang drawback to that diddy. It's stuck in my head too and I don't even really know what it was all about. :D

cmophil
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Re: My priority list
cmophil   3/26/2012 6:50:41 PM
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I must warn you that they are addictive and not in an excitement-packed way. It's like you're slowly lulled into watching the next show. Next thing you know, you're onto the 4th season within a few weeks.

Mitch Wagner
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Re: My priority list
Mitch Wagner   3/26/2012 11:22:37 PM
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The shows are exciting, but the events are minor. Once you're invested in the characters, small actions become a big deal. Somebody giving somebody else a dirty look on Mad Men is as exciting as a bloody gunfight on Justified.

 

cmophil
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Re: My priority list
cmophil   3/28/2012 9:56:48 AM
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Amazing how writers and directors can create different types of hype that audiences will still catch on to. It truly is an art.

sohaibmasood
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Re: My priority list
sohaibmasood   3/28/2012 2:03:43 PM
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I agree it barely takes time to get hooked to a show. 

Mitch Wagner
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Beans
Mitch Wagner   3/26/2012 11:27:57 AM
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That Heinz pitch was a perfect example of the kind of marketing we advise away from at The CMO Site. Creativity is important to marketing, but it needs to be accompanied by measured results. That commercial pitch had no results -- just handwaving about getting people to think about beans. 

Plus it wasn't even thought through. As the Heinz executive said -- beans are nasty up close.






Mitch Wagner
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Ad Age looks at the episode
Mitch Wagner   3/26/2012 3:54:47 PM
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Ad Age looks at last night's Mad Men, including a couple of vintage Heinz commercials.

Ad Age's write-up includes this about Heinz:


With [Sterling Cooper Draper Price] courting Heinz -- or at least its vinegar, sauces and beans division -- it's worth pausing for a bit of historical context.

Presented with a bean-ballet idea for a TV spot, the Heinz client balks and asks for something that will make its staple of wars and recessions something approaching cool. That's actually not an unreasonable request coming from a client, even if his suggestions, like a picket line full of pro-bean marchers, miss the mark.

Heinz was doing some cool stuff back in the mid-1960s. In 1967, a British ad man would come up with a new tagline that helped make the canned beans ubiquitous in Brit diets and a Yank-confounding part of the traditional English breakfast. Thirty-three years later, "Heinz Means Beanz" was voted best ad slogan ever in a British poll, besting everything including "Just Do It."

And then Ad Age includes embeds of two Heinz commercials from the late 1960s.


Mitch Wagner
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Blog idea
Mitch Wagner   5/24/2012 5:40:23 PM
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I just came up with a headline for a blog: Can Don Draper Adapt to New Media?

Now that Don has his heart into winning the Jaguar account for Sterling Cooper Draper Pryce, he's going to have to learn how to make a TV-focused campaign. He's traditionally eschewed TV in favor of print, but in 1966-7, TV is the most important medium. Can Don adapt?

This parallels contemporary marketers' need to adapt to social media.

Blah blah blah. 

OK, now I just need to write it. 

Mitch Wagner
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How it feels to watch Mad Men total your car company:

Real-life 2012 Jaguar executives watch the brand get trashed on Mad Men:

Going into second to last episode of season, we're truly ready for ANYTHING to happen. As soon as we see the tailpipe with cloth in it, we know this is going to be bad. "It won't START. The car won't start!" We have never been so happy to see our car not start. How weird is this? Maybe he doesn't know how to use the choke?



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