What the Future Google+ Will Mean for Brands

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Mitch Wagner
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Re: Not a One-Trick Pony
Mitch Wagner   4/2/2012 11:21:29 AM
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Magneticnorth - I agree with you in principle but in practice even having a presence on smaller sites is a stretch, particularly for smaller brands.

magneticnorth
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Re: Not a One-Trick Pony
magneticnorth   3/31/2012 4:53:31 PM
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Mitch, I guess we all understand that brands are generally suited for a few and not all of these social media sites. But something tells me that every brand should have a decent presence in all of these sites. At one point or another, someone's going to look for your brand in the site they're active in, and just being there might make a dent in conversion. My school of thought is that a brand should be present in all these sites, but should focus their engagement efforts in the ones that would really make sense for them.

magneticnorth
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Mitch,

I think we find Google's statements on Google+ quite vague because their promise of integration is taking a long time to materialize. I'm looking forward to the following features, for example:

  1. Starting a Hangout from a Gmail thread
  2. Being able to easily send a Google Doc to a friend from his profile
  3. Tagging Google+ users on a Blogger post
With the many products that Google has, the possibilities for integration are endless, but things are running slow for the moment. I still do think Google+ traffic should originate mostly from other Googe products, like Gundotra says. I just hope it happens soon.


Joe Stanganelli
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Difference
Joe Stanganelli   3/25/2012 5:27:46 AM
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The only real difference I've found between Google+ and Facebook (other than the Hangouts, which I wrote about here) is that Google+'s audience is other social media geeks who like connecting with new people whereas Facebook's audience is the "real world" of moms, students, and everybody else who social network to connect with friends instead of strangers.

"Ghost town" debate aside, Google+ will not even come close to threatening Facebook's market share until it can figure out how it can begin to appeal to that latter group in a truly unique way.

I would suggest one way Google+ users could make themselves more "likeable" (a word I use deliberately) is by maybe easing up on the number of "OMG Google+ is SOOOOOOOOO great" posts that they spew out and maybe, I dunno, being interesting and cool on their own.

AliceAMM
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Re: Not a One-Trick Pony
AliceAMM   3/20/2012 2:13:05 PM
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I absolutely agree Mitch. That's my point. Perhaps I didn't say it right. :/

Mitch Wagner
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Future of Google+
Mitch Wagner   3/19/2012 7:14:05 PM
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Guy Kawasaki is gung-ho on the future of Google+. Kawasaki is a former high-level marketer for Apple, and he sees similarities: Both have loyal followings but are dismissed by pundits. 

Note the quote from Vic Gundotra, where he describes Google+ as the "social layer" on Google. This is another example of Google management handwaving. What is a "social layer?" Is that like the guacamole in a seven-layer dip?

And here's a way to see for yourself that Google+ is no virtual ghost town -- this Google+ search will turn up a random selection of activity at a rate of one post per second (courtesy of our friend, occasional CMO Site contributor Mike Elgan

Mitch Wagner
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Re: Not a One-Trick Pony
Mitch Wagner   3/19/2012 5:07:58 PM
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AliceAMM - Different social media are better suited to different brands. Not every brand is right for Twitter, Facebook, LinkedIn, Pinterest, or Google+.

sohaibmasood
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Early adoption
sohaibmasood   3/19/2012 2:36:47 PM
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@Mitch: I think that G+ will turn out to the next big thing. If brands adopt to it now they will have the early mover advantage and will not lose their consumers in the clutter that follows. 

Today, brands depend on reaching effectively to their target market and for that reason they will try any platform that shows promise. 

AliceAMM
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Not a One-Trick Pony
AliceAMM   3/19/2012 1:57:53 PM
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Goggle+ ... Pinterest ... Facebook ... we all know the list is huge. Wjo si bigger or better or right for you or your business. A business must decide what face and voice they want and then pursue it wholeheartedly. Being a "jack-of-all-trades" on every social media site may not be the best course of action. Participation must fit the overall message a business wants to deliver. And before someone asks which site delivers which message let me say up front, I'm not sure. That's the business' job to figure out. :D



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