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Where to Get the Latest Marketing NewsThe marketing world changes fast. The following Websites and newsletters will help you keep up. If you want to keep it simple, follow The CMO Site on social media, where we curate headlines on marketing news from sources all over the Internet. Follow @TheCMOsite on Twitter, Like The CMO Site's Facebook Page, join The CMO Site's LinkedIn group, or put The CMO Site's Google+ page in your circles. If you want even more news, even faster, go directly to these Websites and newsletters: Start with SmartBrief, which provides daily newsletters covering a variety of industries, from Accounting to Travel & Hospitality. I subscribe to SmartBrief on Social Media and IAB SmartBrief. Receiving these newsletters is a highlight of my day; I always find a couple of interesting articles in them. Advertising Age covers marketing with great insight and a solid news focus. I love the way they mix scientific marketing with whimsy. Marketing is a fun business, and AdAge doesn't lose sight of that. AdAge is also not shy of controversy and discussing the ethics and politics of marketing. Techmeme is a great source of social media news, although the gossipy, self-congratulatory content sometimes drives me crazy. Techmeme also helps feed my lust for Apple news. I get more social media news from the Google News Technology page. I also check the Business page, as well as a saved Google News search on the word "marketing." CMO.com is a site I recently rediscovered; it's a good, solid headline aggregator with some original content. The content is valuable enough that it's worth fighting with their excruciating design to get it. I don't actually get a lot of good content from The Wall Street Journal and The New York Times business pages, but I need to keep an eye on them because they set the business conversation for the day. I use Google Reader to keep up with many feeds. They include: Forrester Empowered, the Facebook and Foursquare blogs, ClickZ, Marketing Land, Nielsen Wire, paulgillin.com (Paul is a valuable contributor to The CMO Site), Social Media B2B, the aforementioned Ad Age, The CMO Survey, the Twitter Advertising and main Twitter blogs, Web Strategy by Jeremiah Owyang, and Marketing Today. Google Reader also feeds my guilty pleasures: I keep up with the latest marketing disasters by reading The Consumerist and Dumb Tweets @ Brands. (See: Slideshow: Intrepid Blogger Chronicles Dumb Tweets @ Brands.) One easy way to stay on top of most of these news sources is through the social media lists I've created. Feel free to follow them yourself: The Twitter list is the most complete. That's predictable; Twitter lists have been around a while, and Twitter has matured as a headline news service. The Facebook Interest List is missing quite a few. Again, this is predictable; Interest Lists just debuted late last week. The Google+ Circle is the most incomplete of all. Disappointing but, again, predictable; brands and media have been slow to adopt Google+. What are your favorite sources of marketing news? Related posts: — Mitch Wagner |
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More Blogs from Mitch Wagner
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