Facebook Powers Up Marketing Tools for Brands

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Mitch Wagner
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Re: Facebook verification
Mitch Wagner   2/27/2012 12:26:53 PM

@impactnow - That does seem to open up possibilities for identity theft, doesn't it?

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Facebook verification
impactnow   2/27/2012 10:47:14 AM

Not sure I would ever scan my government issued id into a social media site. That seems like offering a lot of trust verifications should utilize other tools that are less personal.

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It could be more entertaining by adding more copy to the content and additional story panels. That would have done it for me.  

I do applaud Lexus' jumping in first as it did; gutsy and smart move. The luxury automaker also has some cool and elaborate online campaigns tool. The company is contemporary with its marketing efforts.   


Mitch Wagner
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JRVision - Interesting! What do you find disappointing about the Point of No Return campaign?

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Re: Much needed actions
kicheko   2/20/2012 8:13:47 AM

Waqas, - Indeed of all the new changes coming up, i see the verified accounts as being the most significant. The issue of impostors is not a small one and in the past people have impersonated companies and posted things that reflected badly on those companies. Then as a marketing tool it is a good thing because it leaves no doubt that we are transacting information with the real person. They may be picking up something from Google about user identities.

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Much needed actions
WaqasAltaf   2/18/2012 9:17:15 PM

Facebook is truly a great medium for advertising to brands to allocate their marketing budget to. Considering the amount of time, masses spend on facebook each day (perhaps more than tv in many cases), brands do realize that their ads are likely to gain attention here too. With other social networks such as G+ coming up and starting to attract advertisers interest, these kind of powering up marketing actions are much needed if facebook wants to remain a giant in the I-marketing industry.

Also, verification measures to wipe out impostors are truly impressive actions on the part of facebook and this will certainly enhance facebook's image as a genuine advertising medium. 

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Re: Confess
MauriceRivera   2/18/2012 1:07:20 AM

Very true!! Facebook is day by day powering up the business strategies and you can take advantage of it at a great extent.


painters Fort Lauderdale

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Lexus went for a headstart with its Points of No Return campaign, which it launched on Facebook on February 3. It gives you an idea of what is coming. 

It is somewhat ho-hum, lackluster IMO.  My expectations were higher, especially for a first of sorts. Aside from using more meaningful verbs: "want," "remember" and "own," it didn't really get me. 

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AliceAMM   2/17/2012 3:31:41 PM

I have to confess that I have discovered some amazing products and events because of the Facebook ads down the right rail. There's plenty of stuff I'm not interested in, but that's true of TV, radio and more traditional means.


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