Apple Unveils New, Gentler Marketing Face

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betty
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Lets see what he will do for APPLE.

 

 

 

 

houses for rent

betty
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Re: Marketing Face
betty   7/4/2012 2:49:41 AM
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Congrats. Best of luck for future.

 

 

rental homes

Mitch Wagner
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Re: Apple's brand unraveling
Mitch Wagner   3/12/2012 11:11:18 AM
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Ryck - And nobody remembers the million wrong predictions, just the one right one, which the pundit never ceases to remind people about. 

Ryck
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Re: Apple's brand unraveling
Ryck   3/10/2012 9:10:14 PM
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Mitch, you may be right.  The ability to predict an organization's demise would certainly provide credibility for any future writings and prognostications.

Mitch Wagner
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Re: Apple's brand unraveling
Mitch Wagner   3/9/2012 12:25:23 AM
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With the iPhone 4S and the new iPad, Apple seems to be taking an approach of incremental upgrades rather than great leaps forward. That worked well for them with OS X; over a decade each version hasn't been hugely different from the last, but the cumulative progress has been enormous.

Apple may be signifying using branding that this is an intentional strategy, by using product names very similar to previous product names. Indeed, the new iPad barely has a product name at all; it's just "iPad."

Mitch Wagner
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Re: Apple's brand unraveling
Mitch Wagner   3/8/2012 11:56:33 PM
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Ryck - As somebody said, when a company is climbing, journalists, bloggers, and analysts are eager to cry, "TOP!" and predict the moment the company peaked and began its decline.

Ellis Booker
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If the new iPad flies off the shelves like previous iPhone and iPad models, maybe that will silence the critics.

Just so. While I'm relatively unimpressed by the new iPad specs, I personally know three Apple fans who were waiting to sell their current model and buy the New 'n' Improved. That's the kind of customer loyalty and buying behavor that makes Apple a standout--and makes Apple Fan Boys so easy to parody.

Agree, too, with the idea that we've got to wait and see the impact of Apple TV. As I understand it, this was Jobs' last passion. It'll be fascinating to see how that plays out, given the iPhone precedent. 

 

  

Ryck
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Re: Apple's brand unraveling
Ryck   3/8/2012 5:56:53 AM
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Once someone or something, a company in this case, reaches the pinnacle, we tend to look for fault, almost trying to pull them down.  Because of this predisposition, we may be hypercritical of Tim Cook and Apple now.  Rather than judge both the leader and the organization by this one announcement, we may have to grade their performance over a little longer period of time.  The true test of Apple and Cook will be the market's reaction.  If the new iPad flies off the shelves like previous iPhone and iPad models, maybe that will silence the critics.

Mitch Wagner
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Apple's brand unraveling
Mitch Wagner   3/7/2012 11:36:10 PM
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Venturebeat's Jolie O'Dell says Apple's press conference today shows that the brand is unraveling. Her evidence: The tie-dyed looking logo, use of the word "resolutionary" on the landing page, Tim Cook's rumpled appearance, and the product name -- simply "iPad," as opposed to iPad 3 or iPad HD or something like that. 

If Apple does start to come apart in the post-Jobs era, marketing is where it will show up first. Everything else has a much longer pipeline. We're going to see Jobs's hand in the design of products coming out in the next 3-5 years, but marketing has a cycle that runs a year or less. 

O'Dell seems to be building a pretty big edifice on top of four flimsy pieces of evidence. Tim Cook didn't tuck in his shirt and now the whole company is collapsing? I don't think so.

But what do you think? Has Apple still got it?

 

Mitch Wagner
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@kicheko - Steve Jobs made it a goal to destroy Android because business, for him, was personal. Like many techies, he couldn't understand that there's nothing wrong with ripping off a competitor's design; indeed, that's how competition and innovation work.

Apple itself often ripped off ideas from other companies -- most famously, the original idea for a windowing GUI, developed at Xerox PARC -- and then was outraged when other people ripped the ideas off from him. 

Apple's entire success of the last decade was looking at things that other companies were doing, and doing better at those same things. Apple didn't invent the digital music player, smartphone, or tablet. 

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